Annabelle Minerals je zna\u010dka p\u0159\u00edrodn\u00ed kosmetiky nab\u00edzej\u00edc\u00ed vysoce kvalitn\u00ed make-up pro v\u0161echny typy pleti. Je vhodn\u00e1 pro vegetari\u00e1ny a vegany a zahrnuje organick\u00e9 make-upy, tv\u00e1\u0159enky, korektory, st\u00edny na o\u010di, pr\u016fsvitn\u00e9 pudry, rozjas\u0148ova\u010de a dopl\u0148ky.<\/p>\n","web_klienta":"https:\/\/www.annabelleminerals.com\/","web_klienta_text":"annabelleminerals.com","jmeno_osoby_klienta":"Luiza Lipi\u0144ska","pozice_ve_firme":"Marketing Manager","reference_od_klienta":"We have been working with Digiamo for quite a while already and cannot recommend them enough. Martin and his team are pro at everything they offer. Always responsive and open for discussion. They come up with brilliant ideas that bring results later on.","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"width":150,"height":125,"file":"2023\/07\/czeski-logo-16376713905.jpg-2.png","filesize":4243,"sizes":{"medium":{"file":"czeski-logo-16376713905.jpg-2-300x75.png","width":300,"height":75,"mime-type":"image\/png","filesize":2680,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2-300x75.png"},"thumbnail":{"file":"czeski-logo-16376713905.jpg-2-150x125.png","width":150,"height":125,"mime-type":"image\/png","filesize":1787,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2-150x125.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"1215","name":"czeski-logo-16376713905.jpg-2.png","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2.png","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2-150x125.png","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2.png","title":"czeski-logo-16376713905.jpg-2","caption":"","description":"","alt":"Annabelle Minerals","srcset":false}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"N\u00e1r\u016fst tr\u017eeb o 300 000 K\u010d za 2 m\u011bs\u00edce","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"
Vstup do \u00fasp\u011b\u0161n\u00e9ho partnerstv\u00ed s klientem Annabelle Minerals na platform\u011b Google Ads vedl k v\u00fdrazn\u00e9mu n\u00e1r\u016fstu popt\u00e1vek v oblasti miner\u00e1ln\u00ed kosmetiky. B\u011bhem pouh\u00fdch 2 m\u011bs\u00edc\u016f jsme dos\u00e1hli tr\u017eeb v \u0159\u00e1dech stovek tis\u00edc K\u010d.<\/p>\n","uvodny_odstavec":"
Na za\u010d\u00e1tku spolupr\u00e1ce jsme se zam\u011b\u0159ili na d\u016fkladn\u00e9 upraven\u00ed m\u011b\u0159en\u00ed dat v Google Analytics, abychom z\u00edskali p\u0159esn\u011bj\u0161\u00ed informace o v\u00fdkonnosti kampan\u00ed a \u00fa\u010dinnosti na\u0161ich PPC strategi\u00ed. P\u0159i p\u0159echodu na nov\u00e9 Google Analytics 4 jsme pak asistovali pro zd\u00e1rn\u00e9 a spr\u00e1vn\u00e9 nastaven\u00ed m\u011b\u0159en\u00ed.<\/p>\n
N\u00e1sledn\u011b jsme vybrali vhodnou strategii pro Google Ads a p\u0159ehledn\u011b rozd\u011blili kampan\u011b na brandov\u00e9 (pro vyhled\u00e1v\u00e1n\u00ed na z\u00e1klad\u011b zna\u010dky) a nebrandov\u00e9 (pro \u0161ir\u0161\u00ed relevantn\u00ed kl\u00ed\u010dov\u00e1 slova), co\u017e n\u00e1m umo\u017enilo l\u00e9pe sledovat v\u00fdsledky a optimalizovat kampan\u011b pro dosa\u017een\u00ed co nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n
Nov\u00e9 kampan\u011b jsme rychle nasadili a okam\u017eit\u011b za\u010daly p\u0159in\u00e1\u0161et pozitivn\u00ed v\u00fdsledky. D\u00edky efektivn\u00edm PPC strategi\u00edm jsme v\u00fdrazn\u011b zv\u00fd\u0161ili tr\u017eby Annabelle Minerals v \u010cesk\u00e9 republice o stovky tis\u00edc K\u010d.<\/p>\n
V roce 2023 jsme roz\u0161\u00ed\u0159ili spolupr\u00e1ci na N\u011bmecko a spustili kampan\u011b i na tamn\u00edm trhu, \u010d\u00edm\u017e jsme pos\u00edlili mezin\u00e1rodn\u00ed pozici Annabelle Minerals a p\u0159inesli dal\u0161\u00ed n\u00e1r\u016fst tr\u017eeb.<\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"
Na\u0161e \u00fasp\u011b\u0161n\u00e1 spolupr\u00e1ce s Annabelle Minerals na Google Ads p\u0159inesla v\u00fdznamn\u00fd n\u00e1r\u016fst tr\u017eeb, zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce a vytvo\u0159en\u00ed udr\u017eiteln\u00fdch a v\u00fdkonn\u00fdch PPC strategi\u00ed. Jsme hrd\u00ed, \u017ee jsme byli sou\u010d\u00e1st\u00ed tohoto \u00fasp\u011bchu a t\u011b\u0161\u00edme se na dal\u0161\u00ed spolupr\u00e1ci a rozvoj zna\u010dky Annabelle Minerals na online trz\u00edch.<\/p>\n","zaverecny_obrazok":[],"nadpis_cta":"Cht\u011bli byste tak\u00e9 rozjet nebo vylep\u0161it PPC kampan\u011b?","podnadpis_cta":"
Pod\u00edvejte se na\u00a0<\/span><\/span>mo\u017enosti spolupr\u00e1ce<\/span><\/span><\/a>, nebo n\u00e1m rovnou\u00a0<\/span><\/span>napi\u0161te<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>\n","fotka_clena_digiamo":[],"jmeno_clena_digiamo":"Tereza Urbanov\u00e1","pozice_v_digiamo":"PPC Specialist","text_reference_clena_digiamo":"V\u00e1\u017e\u00edme si va\u0161eho partnerstv\u00ed a t\u011b\u0161\u00edme se na dal\u0161\u00ed \u00fasp\u011b\u0161n\u00e9 v\u00fdsledky va\u0161eho podnik\u00e1n\u00ed.","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3540"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}