{"id":1724,"date":"2024-06-27T10:01:47","date_gmt":"2024-06-27T08:01:47","guid":{"rendered":"https:\/\/www.digiamo.cz\/?post_type=case-studies&#038;p=1724"},"modified":"2026-04-29T13:45:32","modified_gmt":"2026-04-29T11:45:32","slug":"lancome-ma-diky-tomuto-clanku-tisice-navstev-na-googlu","status":"publish","type":"case-studies","link":"https:\/\/new.digiamo.cz\/new\/case-studies\/lancome-ma-diky-tomuto-clanku-tisice-navstev-na-googlu\/","title":{"rendered":"Lancome m\u00e1 d\u00edky na\u0161emu \u010dl\u00e1nku tis\u00edce n\u00e1v\u0161t\u011bv na Googlu"},"content":{"rendered":"","protected":false},"featured_media":3543,"template":"","sluzba":[4],"class_list":["post-1724","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","sluzba-seo"],"meta_box":{"jmeno_klienta":"Lancome","predstaveni_klienta":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div class=\"pt-0.5 juice:pt-0\">\n<div class=\"gizmo-bot-avatar flex h-6 w-6 items-center justify-center overflow-hidden rounded-full juice:h-8 juice:w-8\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">Lanc\u00f4me, zalo\u017een\u00e1 v roce 1935, je p\u0159edn\u00ed francouzsk\u00e1 luxusn\u00ed zna\u010dka zam\u011b\u0159en\u00e1 na p\u00e9\u010di o ple\u0165, l\u00ed\u010den\u00ed a parf\u00e9my. Mezi jejich zn\u00e1m\u00e9 produkty pat\u0159\u00ed \u0159ady Advanced G\u00e9nifique a R\u00e9nergie, make-up Teint Idole Ultra Wear a \u0159asenky Hypn\u00f4se. V\u016fn\u011b jako Tr\u00e9sor a La Vie Est Belle jsou celosv\u011btov\u011b obl\u00edben\u00e9.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","web_klienta":"https:\/\/www.lancome.cz\/","web_klienta_text":"www.lancome.cz","jmeno_osoby_klienta":"","pozice_ve_firme":"","reference_od_klienta":"","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"filesize":4211,"ID":"3532","name":"lancome.svg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2024\/06\/lancome.svg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/06\/lancome.svg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/06\/lancome.svg","title":"lancome","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"8 000+ n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"<p>S Lancome jsme zah\u00e1jili spolupr\u00e1ci na SEO a hned prvn\u00ed n\u00e1mi napsan\u00fd \u010dl\u00e1nek \"Co zp\u016fsobuje \u010derven\u00e9 fleky na k\u016f\u017ei?\" z\u00edsk\u00e1v\u00e1 pravideln\u011b tis\u00edce n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b.<\/p>\n<p>Dle n\u00e1stroje Ahrefs se jedn\u00e1 o 8000 + n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b a v\u00edce ne\u017e 10x vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed ne\u017e hlavn\u00ed str\u00e1nka lancome.cz.<\/p>\n<p>P\u0159e\u010dt\u011bte si, jak jsme toho dos\u00e1hli v t\u00e9to p\u0159\u00edpadov\u00e9 studii n\u00ed\u017ee.<\/p>\n","uvodny_odstavec":"","problem_nadpis":"Jak 1 \u010dl\u00e1nek p\u0159iv\u00e1d\u00ed ka\u017ed\u00fd m\u011bs\u00edc 8000+ n\u00e1v\u0161t\u011bv z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed","problem_text":"<p>Dle n\u00e1stroje Ahrefs se tento \u010dl\u00e1nek zobrazuje na 716 vyhled\u00e1van\u00fdch dotaz\u016f na Googlu, pri\u010dem\u017e v p\u0159irozen\u00e9m vyhled\u00e1v\u00e1n\u00ed na Googlu se zobrazuje \u010dl\u00e1nek Lancome:<\/p>\n<ul>\n<li>na 80 kl\u00ed\u010dov\u00fdch slov na 1. pozici<\/li>\n<li>na 170 kl\u00ed\u010dov\u00fdch slov do 3. pozice<\/li>\n<li>na 289 kl\u00ed\u010dov\u00fdch slov v TOP 10<\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-3065 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_7.png\" alt=\"\" width=\"1074\" height=\"453\" \/><\/p>\n<p>\u010cl\u00e1nek tak d\u00edky t\u011bmto pozic\u00edm p\u0159in\u00e1\u0161\u00ed dle n\u00e1stroje Ahrefs odhadem a\u017e 8 865 relevantn\u00edch n\u00e1v\u0161t\u011bv z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed Google a tato n\u00e1v\u0161t\u011bvnost d\u00e1le roste.<\/p>\n<p><img class=\"alignnone wp-image-3072 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/11.png\" alt=\"\" width=\"1075\" height=\"427\" \/><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"","riesenie_nadpis":"","riesenie_text":"<h2>Pokud chcete dos\u00e1hnout podobn\u00fdch v\u00fdsledk\u016f, postupujte v SEO n\u00e1sledovn\u011b<\/h2>\n<h3><\/h3>\n<h3>Prove\u010fte anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/h3>\n<p>Dohledejte ve\u0161ker\u00e1 relevantn\u00ed <a href=\"https:\/\/www.digiamo.cz\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00e1 slova<\/a> k va\u0161emu podnik\u00e1n\u00ed nap\u0159\u00edklad pomoc\u00ed n\u00e1stroj\u016f Ahrefs, Marketing Miner, Collabim a dal\u0161\u00edch. Tuto \u010d\u00e1st je dobr\u00e9 ud\u011blat po\u0159\u00e1dn\u011b a nezapomenout ani na m\u00e9n\u011b hledan\u00e1 <a href=\"https:\/\/www.digiamo.cz\/blog\/longtailova-klicova-slova\/\">longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova<\/a>.<\/p>\n<p>Kl\u00ed\u010dov\u00e1 slova rozt\u0159i\u010fte do do kategori\u00ed, subkategori\u00ed a na dal\u0161\u00ed segmenty, tak abyste m\u011bli tak\u00e9 obecn\u00fd oborov\u00fd p\u0159ehled o tom, jak lid\u00e9 vyhled\u00e1vaj\u00ed.<\/p>\n<p>D\u016fle\u017eit\u00fdm bodem je pak tak\u00e9 rozd\u011blit kl\u00ed\u010dov\u00e1 slova alespo\u0148 na prodejn\u00ed a informativn\u00ed v\u00fdrazy. Podle toho si pak ur\u010dit\u00e9 jak\u00fd obsah je pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo nejvhodn\u011bj\u0161\u00ed (blog, prodejn\u00ed str\u00e1nka, naviga\u010dn\u00ed str\u00e1nka, FAQ, apod.).<\/p>\n<p><img class=\"alignnone wp-image-3066 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_6.png\" alt=\"\" width=\"1033\" height=\"539\" \/><\/p>\n<p>P\u0159idejte pak tak\u00e9 sloupce hledanost, relevantnost, konkurence kl\u00ed\u010dov\u00fdch slov i kategori\u00ed.<\/p>\n<p><img class=\"alignnone wp-image-3071 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1.png\" alt=\"\" width=\"1205\" height=\"777\" \/><\/p>\n<p>V\u0161e si zpracujte tak\u00e9 vizu\u00e1ln\u011b, abyste se ve statistik\u00e1ch tak\u00e9 snadn\u011bji orientovali.<\/p>\n<p><img class=\"alignnone wp-image-3067 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_5.png\" alt=\"\" width=\"1185\" height=\"458\" \/><\/p>\n<p>Jakmile m\u00e1te v\u0161e hotov\u00e9, je \u010das pustit se do \u00faprav obsahu<\/p>\n<h3>Napl\u00e1nujte si \u00fapravy obsahu prodejn\u00edch str\u00e1nek<\/h3>\n<p>Na z\u00e1klad\u011b toho, jak lid\u00e9 vyhled\u00e1vaj\u00ed upravte strukturu webu tak, aby odpov\u00eddala tomu, co lid\u00e9 vyhled\u00e1vaj\u00ed. Za\u0159a\u010fte na web nejd\u016fle\u017eit\u011bj\u0161\u00ed hled\u00e1n\u00ed do kategori\u00ed a u eshop\u016f upravte p\u0159\u00edpadn\u011b tak\u00e9 filtraci tak, aby odpov\u00eddala tomu, co lid\u00e9 vyhled\u00e1vaj\u00ed.<\/p>\n<p><em>P\u0159\u00edklad: Pokud lid\u00e9 nap\u0159\u00edklad hledaj\u00ed kosmetiku podle [druh kosmetiky] + [barva], tak by m\u011bla existovat str\u00e1nka, kter\u00e1 tomuto hled\u00e1n\u00ed odpov\u00edd\u00e1, tedy nap\u0159\u00edklad \"\u010derven\u00e1 rt\u011bnka\".<\/em><\/p>\n<h3>Napl\u00e1nujte si naps\u00e1n\u00ed informativn\u00edch blogov\u00fdch \u010dl\u00e1nk\u016f<\/h3>\n<p>Lid\u00e9 se zaj\u00edmaj\u00ed o ur\u010dit\u00e1 t\u00e9mata a cht\u011bj\u00ed k nim z\u00edskat informace. Pokud si chcete z\u00edskat z\u00e1kazn\u00edky na svou stranu, tak se sta\u0148te d\u016fv\u011bryhodn\u00fdm zdrojem t\u011bchto informac\u00ed t\u00edm, \u017ee na v\u0161echna t\u00e9mata, o kter\u00e1 se lid\u00e9 zaj\u00edmaj\u00ed, m\u00e1te p\u0159ehledn\u00fd a hodnotn\u00fd obsah.<\/p>\n<h3>Pi\u0161te kvalitn\u00ed obsah a v\u0161e dob\u0159e prolinkujte<\/h3>\n<p>V takto konkuren\u010dn\u00edch odv\u011btv\u00edch je d\u016fle\u017eit\u00e9 napsat skute\u010dn\u011b velice kvalitn\u00ed \u010dl\u00e1nek, kter\u00fd p\u0159ed\u010d\u00ed ve\u0161ker\u00e9 konkuren\u010dn\u00ed \u010dl\u00e1nky. Zajist\u011bte si tedy kvalitn\u00ed <a href=\"https:\/\/www.digiamo.cz\/blog\/vse-o-copywritingu\/\">copywriting<\/a> anebo rovnou komplexn\u00ed <a href=\"https:\/\/www.digiamo.cz\/seo-sprava\/\">SEO spr\u00e1vu<\/a>, kter\u00e1 k tomu zahrnuje i zaji\u0161t\u011bn\u00ed kvality z pohledu SEO a dal\u0161\u00ed SEO slu\u017eby d\u016fle\u017eit\u00e9 pro \u00fasp\u011bch.<\/p>\n<p>Mezi d\u016fle\u017eit\u00e9 prvky pak pat\u0159\u00ed dobr\u00e9 prolinkov\u00e1n\u00ed ve\u0161ker\u00e9ho obsahu. V\u0161imn\u011bte si nap\u0159\u00edklad, jak v odstavci v\u00fd\u0161e odkazuji na blogov\u00fd \u010dl\u00e1nek o copywritingu a prodejn\u00ed str\u00e1nku o SEO spr\u00e1v\u011b.<\/p>\n<h3>V\u0161e pe\u010dliv\u011b m\u011b\u0159te a dle toho upravujte<\/h3>\n<p>Kl\u00ed\u010dov\u00e1 slova, kter\u00e9 jste dohledali si ulo\u017ete do Collabimu nebo Marketingu Mineru a sledujte v\u00fdvoj pozic v pr\u016fb\u011bhu \u010dasu. N\u00e1sledn\u011b podle v\u00fdvoje upravujte obsah \u010di zapracujte na linkbuildingu.<\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"<h2>Jak jsme dos\u00e1hli v\u00fdsledk\u016f u Lancome<\/h2>\n<p>Ve spolupr\u00e1ci s Lancome jsme provedli anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a n\u00e1sledn\u011b si napl\u00e1novali t\u00e9mata do publika\u010dn\u00edho pl\u00e1nu. Jako prvn\u00ed \u010dl\u00e1nek vy\u0161el na webu \u010dl\u00e1nek \"Co zp\u016fsobuje \u010derven\u00e9 fleky na k\u016f\u017ei\".<\/p>\n<p><img class=\"alignnone wp-image-3068 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_4.png\" alt=\"\" width=\"1185\" height=\"665\" \/><\/p>\n<p>V p\u0159\u00edpad\u011b t\u00e9matu \"\u010derven\u00e9 fleky na k\u016f\u017ei\" pro Lancome se n\u00e1m poda\u0159ilo obs\u00e1hnout jedn\u00edm \u010dl\u00e1nkem velik\u00e9 mno\u017estv\u00ed t\u00e9mat a podt\u00e9mat, o kter\u00e1 se lid\u00e9 zaj\u00edmaj\u00ed ve vztahu k \u010derven\u00fdm flek\u016fm. N\u00e1zorn\u011b to lze vid\u011bt na uk\u00e1zce kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se zobrazuje \u010dl\u00e1nek dle n\u00e1stroje Ahrefs. Celkov\u011b se jedn\u00e1 a\u017e o 1051 kl\u00ed\u010dov\u00fdch slov, na kter\u00e9 se \u010dl\u00e1nek zobrazuje.<\/p>\n<p><img class=\"alignnone wp-image-3069 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_3.png\" alt=\"\" width=\"1185\" height=\"706\" \/><\/p>\n<p>\u010cl\u00e1nek nav\u00edc zaji\u0161tuje 54,2 % v\u0161ech n\u00e1v\u0161t\u011bv z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Organick\u00e1 n\u00e1v\u0161t\u011bvnost webu Lancome se tak zdvojn\u00e1sobila.<\/p>\n<p><img class=\"alignnone wp-image-3070 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2024\/06\/Artboard1_2.png\" alt=\"\" width=\"1185\" height=\"445\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","zaverecny_obrazok":[],"nadpis_cta":"Chcete tak\u00e9 \u010dl\u00e1nky, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed n\u00e1v\u0161t\u011bvnost a nov\u00e9 z\u00e1kazn\u00edky?","podnadpis_cta":"<p>R\u00e1di se s v\u00e1mi ohledn\u011b SEO spoj\u00edme a probereme ve\u0161ker\u00e9 mo\u017enosti spolupr\u00e1ce.<\/p>\n","fotka_clena_digiamo":[{"width":150,"height":150,"file":"2023\/01\/Ondra.jpg","filesize":38772,"sizes":{"medium":{"file":"Ondra-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","filesize":22758,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra-300x300.jpg"},"thumbnail":{"file":"Ondra-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7957,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"925","name":"Ondra.jpg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2023\/01\/Ondra.jpg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra-150x150.jpg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra.jpg","title":"Ondra","caption":"","description":"","alt":"Ond\u0159ej Bouzek","srcset":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra-150x150.jpg 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra-300x300.jpg 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/Ondra.jpg 480w"}],"jmeno_clena_digiamo":"Ond\u0159ej Bouzek","pozice_v_digiamo":"SEO Specialist","text_reference_clena_digiamo":"S Lancome jsme intenzivn\u011b spolupracovali n\u011bkolik m\u011bs\u00edc\u016f a jsme r\u00e1di, \u017ee hned 1. \u010dl\u00e1nek p\u0159in\u00e1\u0161\u00ed takto vysokou relevantn\u00ed n\u00e1v\u0161t\u011bvnost. T\u011b\u0161\u00edme se, co za v\u00fdsledky p\u0159inesou dal\u0161\u00ed \u010dl\u00e1nky a na\u0161e pr\u00e1ce na SEO.","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/1724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3543"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1724"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=1724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}