{"id":2141,"date":"2025-05-09T13:35:10","date_gmt":"2025-05-09T11:35:10","guid":{"rendered":"https:\/\/www.digiamo.cz\/?post_type=case-studies&#038;p=2141"},"modified":"2026-04-29T12:39:35","modified_gmt":"2026-04-29T10:39:35","slug":"healthplus","status":"publish","type":"case-studies","link":"https:\/\/new.digiamo.cz\/new\/case-studies\/healthplus\/","title":{"rendered":"Zv\u00fd\u0161en\u00ed klient\u016f o 250 % se sn\u00ed\u017een\u00edm ceny za konverzi na polovinu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":3405,"template":"","sluzba":[6,82],"class_list":["post-2141","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","sluzba-ppc","sluzba-strategie"],"meta_box":{"jmeno_klienta":"Klinika Health+","predstaveni_klienta":"<p><span style=\"font-weight: 400\">Health Plus poskytuje pr\u00e9miovou zdravotn\u00ed p\u00e9\u010di s d\u016frazem na osobn\u00ed p\u0159\u00edstup, modern\u00ed diagnostiku a komfort bez \u010dek\u00e1n\u00ed. V roce 2024 otev\u0159eli svou 4. pobo\u010dku v Praze a m\u00ed\u0159\u00ed je\u0161t\u011b d\u00e1l.<\/span><\/p>\n","web_klienta":"https:\/\/www.healthplus.cz\/","web_klienta_text":"www.healthplus.cz","jmeno_osoby_klienta":"Eva Pa\u0161kov\u00e1","pozice_ve_firme":"Board Member a Operations Manager","reference_od_klienta":"","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"filesize":2495,"ID":"3530","name":"Healthplus.svg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2025\/05\/Healthplus.svg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/05\/Healthplus.svg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/05\/Healthplus.svg","title":"Healthplus","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"O 250% v\u00edce z\u00e1kazn\u00edk\u016f","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"<p><!-- wp:paragraph --><\/p>\n<p>Jak sjednotit komunikaci nap\u0159\u00ed\u010d marketingov\u00fdmi kan\u00e1ly a vytvo\u0159it \u00fasp\u011b\u0161nou online kampa\u0148, kter\u00e1 p\u0159in\u00e1\u0161\u00ed o 250 % v\u00edce z\u00e1kazn\u00edk\u016f za ni\u017e\u0161\u00ed cenu?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Zjist\u011bte, jak jsme to u Health+ dok\u00e1zali \u2013 a jak m\u016f\u017eete od strategie a\u017e po realizaci vytvo\u0159it efektivn\u00ed kampan\u011b i vy.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","uvodny_odstavec":"","problem_nadpis":"Sn\u00ed\u017eili jsme cenu za konverzi pod 50 % p\u016fvodn\u00ed hodnoty","problem_text":"<ul>\n<li><span style=\"font-weight: 400\">Sjednocen\u00ed komunikace nap\u0159\u00ed\u010d marketingov\u00fdmi kan\u00e1ly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zv\u00fd\u0161en\u00e1 viditelnost zna\u010dky: 5 milion\u016f+ zobrazen\u00ed reklamy online<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zv\u00fd\u0161en\u00ed po\u010dtu nov\u00fdch klient\u016f (uzav\u0159en\u00fdch smluv) o 250 % se sn\u00ed\u017een\u00edm ceny za konverzi<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sn\u00ed\u017een\u00ed ceny za konverzi o v\u00edce ne\u017e 50 %<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Star\u00e1 komunikace \u2192 Nov\u00e1 komunikace:<\/span><\/p>\n<p><img class=\"width--full alignnone wp-image-2334 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/nova-vs-stara-scaled.jpg\" alt=\"\" width=\"1800\" height=\"1603\" \/><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"","riesenie_nadpis":"Jak jsme postupovali?","riesenie_text":"<p><span style=\"font-weight: 400\">V Health+ cht\u011bli sjednotit svou marketingovou komunikaci a vytvo\u0159it efektivn\u00ed online kampan\u011b. Hlavn\u00edm c\u00edlem bylo z\u00edskat nov\u00e9 z\u00e1kazn\u00edky, oslovit nov\u00e9 segmenty trhu a z\u00e1rove\u0148 zd\u016fraznit v\u00fdhody pr\u00e9miovosti poskytovan\u00fdch slu\u017eeb.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V \u010dervenci 2024 jsme se dali do pr\u00e1ce a tady jsou kl\u00ed\u010dov\u00e9 kroky, kter\u00e9 jsme podnikli:<\/span><\/p>\n<h3>[A] Za\u010dali jsme definic\u00ed marketingov\u00e9 strategie<\/h3>\n<p><span style=\"font-weight: 400\">Nejd\u0159\u00edve jsme se soust\u0159edili na kl\u00ed\u010dov\u00e9 pil\u00ed\u0159e marketingov\u00e9 strategie:<\/span><\/p>\n<h4><strong>Hodnota zna\u010dky<\/strong><\/h4>\n<p><span style=\"font-weight: 400\">Ur\u010dit, v \u010dem je va\u0161e nab\u00eddka jedine\u010dn\u00e1, je kl\u00ed\u010dov\u00fdm krokem k \u00fasp\u011bchu. My jsme se zam\u011b\u0159ili na hlavn\u00ed benefity \u2013 pr\u00e9miovou zdravotn\u00ed p\u00e9\u010di bez \u010dek\u00e1n\u00ed, individu\u00e1ln\u00ed p\u0159\u00edstup ke klient\u016fm a modern\u00ed diagnostick\u00e9 metody. Tyto prvky se staly z\u00e1kladem cel\u00e9 komunikace i reklamn\u00edch sd\u011blen\u00ed.<\/span><\/p>\n<table class=\"tip-wrapper\">\n<tbody>\n<tr>\n<td>\n<div class=\"tip-head-wrapper\"><span class=\"tip-text\">Tip<\/span><\/p>\n<div><span style=\"font-weight: 400\">Ne\u017e za\u010dnete s marketingem, definujte si sv\u00e9 <\/span><b>USP<\/b><span style=\"font-weight: 400\"> (<\/span><i><span style=\"font-weight: 400\">Unique Selling Proposition<\/span><\/i><span style=\"font-weight: 400\">), tedy jedine\u010dn\u00fd prodejn\u00ed argument. Co v\u00e1s odli\u0161uje od konkurence? Pro\u010d by si z\u00e1kazn\u00edci m\u011bli vybrat pr\u00e1v\u011b v\u00e1s? Jasn\u00e9 a dob\u0159e komunikovan\u00e9 USP v\u00e1m pom\u016f\u017ee oslovit spr\u00e1vn\u00e9 publikum a efektivn\u011bji prod\u00e1vat.<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">Tak\u00e9 jsme si definovali, na jakou slu\u017ebu se chceme prim\u00e1rn\u011b zam\u011b\u0159it. V p\u0159\u00edpad\u011b Health+ je hlavn\u00edm pil\u00ed\u0159em pravideln\u00e1 preventivn\u00ed a komplexn\u00ed p\u00e9\u010de.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table class=\"tip-wrapper\">\n<tbody>\n<tr>\n<td>\n<div class=\"tip-head-wrapper\"><span class=\"tip-text\">Tip<\/span><\/p>\n<div><span style=\"font-weight: 400\">Va\u0161e firma pravd\u011bpodobn\u011b m\u00e1 n\u011bkolik hlavn\u00edch produkt\u016f, kter\u00e9 t\u00e1hnou. Zam\u011b\u0159te jejich propagaci na tyto a ur\u010dete si, na co se chcete zam\u011b\u0159it do budoucna.<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Anal\u00fdza trhu a konkurence a SWOT anal\u00fdza<\/h4>\n<p><span style=\"font-weight: 400\">V t\u00e9to \u010d\u00e1sti jsme si ov\u011b\u0159ili, jak velk\u00fd je potenci\u00e1ln\u00ed trh pro Health+. Zjistili jsme, \u017ee v Praze m\u00e1 9% zam\u011bstnanc\u016f plat vy\u0161\u0161\u00ed ne\u017e 87 000 K\u010d. Ve st\u0159edn\u00edch \u010cech\u00e1ch je t\u011bchto zam\u011bstnanc\u016f 6 %. Zde jsme ne\u0161li p\u0159\u00edli\u0161 do v\u011bt\u0161\u00edch detail\u016f, ale ov\u011b\u0159ili jsme si tak, \u017ee prostor pro r\u016fst zde rozhodn\u011b je.<\/span><\/p>\n<p class=\"grid--2 grid--m-1\"><img class=\"alignnone wp-image-2326 size-full\" role=\"img\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/Praha-2.svg\" alt=\"\" \/><img class=\"alignnone wp-image-2327 size-full\" role=\"img\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/stredoceskykraj-2.svg\" alt=\"\" \/><\/p>\n<p><em>zdroj: <span style=\"font-weight: 400\">platy.cz &amp; csu.gov.cz<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Vyu\u017eili jsme existuj\u00edc\u00ed anal\u00fdzu konkurence, kterou m\u011bl klient k dispozici, abychom l\u00e9pe pochopili rozd\u00edly v nab\u00eddk\u00e1ch a to, \u010d\u00edm se Health+ odli\u0161uje.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1rove\u0148 jsme provedli SWOT anal\u00fdzu, d\u00edky kter\u00e9 jsme z\u00edskali jasn\u011bj\u0161\u00ed p\u0159ehled o siln\u00fdch a slab\u00fdch str\u00e1nk\u00e1ch.<\/span><\/p>\n<h4><strong>C\u00edlov\u00e1 skupina<\/strong><\/h4>\n<p><span style=\"font-weight: 400\">Rozd\u011blili jsme si c\u00edlovku do 4 skupin:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mlad\u00ed profesion\u00e1lov\u00e9<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mana\u017ee\u0159i ve st\u0159edn\u00edm v\u011bku<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rodiny s d\u011btmi<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Movit\u011bj\u0161\u00ed senio\u0159i<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cizinci expati<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Ke ka\u017ed\u00e9 c\u00edlov\u00e9 skupin\u011b jsme pak vyplnili:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">kdy spadaj\u00ed do t\u00e9to c\u00edlov\u00e9 skupiny (v\u011bk, p\u0159\u00edjem a dal\u0161\u00ed)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak\u00e9 jsou jejich pot\u0159eba a p\u0159\u00e1n\u00ed<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak\u00e9 maj\u00ed probl\u00e9my, bolesti a strachy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak\u00e1 kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed pro n\u011b m\u00e1me<\/span><\/li>\n<\/ol>\n<h4>P\u0159\u00edklad Mlad\u00ed profesion\u00e1lov\u00e9 25 a\u017e 35 let:<\/h4>\n<p><img class=\"width--full alignnone wp-image-2330 size-full\" role=\"img\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/profesionalove-2.svg\" alt=\"\" \/>\u00a0<\/p>\n<h3>[B] Vytvo\u0159ili jsme kreativn\u00ed koncept a sjednotili tak komunikaci<\/h3>\n<p><span style=\"font-weight: 400\">Te\u010f, kdy\u017e u\u017e jsme l\u00e9pe pochopili c\u00edlovou skupinu a vytvo\u0159ili si kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed i to, jak\u00fdm zp\u016fsobem chceme jako firma komunikovat, bylo na\u010dase vymyslet jak to cel\u00e9 na\u0161emu c\u00edlov\u00e9mu publiku kreativn\u011b odkomunikovat.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vymysleli jsme hlavn\u00ed heslo, kter\u00e9 bude z\u00e1kladem pro dal\u0161\u00ed komunika\u010dn\u00ed body:<\/span><\/p>\n<p><img class=\"width--full alignnone wp-image-2338 size-full\" role=\"img\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/pecekteradelarozdil-1.svg\" alt=\"\" width=\"917\" height=\"394\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Jak jsme na to p\u0159i\u0161li?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Pracovali jsme se <\/span><b>symbolikou + v r\u00e1mci Health+<\/b><span style=\"font-weight: 400\">, kter\u00e1 m\u016f\u017ee zna\u010dit:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">sou\u010det v\u011bc\u00ed, roky \u017eivota nav\u00edc, v\u00edce zdrav\u00ed, n\u011bco nav\u00edc, pozitivitu, kladn\u00fd p\u0159\u00edstup, nadstandard, sou\u010det, komplexnost.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Heslo jsme doplnili kl\u00ed\u010dov\u00fdm slovem <\/span><b>rozd\u00edl<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Podtr\u017een\u00ed hesel v\u00fd\u0161e, m\u016f\u017ee b\u00fdt vn\u00edm\u00e1no jako rozd\u00edl oproti konkurenci \u010di jin\u00e9 zdravotn\u00ed p\u00e9\u010di.<\/span><\/i><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">Na toto heslo jsme pak nav\u00e1zali ve\u0161kerou komunikaci pro Health+, kter\u00e1 podporuj\u00ed toto hlavn\u00ed sd\u011blen\u00ed. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Neztr\u00e1cejte \u010das v \u010dek\u00e1rn\u011b \u2192 Health+ | \u010casov\u00e1 \u00faspora, kter\u00fd d\u011bl\u00e1 rozd\u00edl<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u00e1m zdravotn\u00ed p\u00e9\u010di, kter\u00e1 je k dispozici 24\/7 \u2192 Health+<\/span><span style=\"font-weight: 400\"> | D<\/span><span style=\"font-weight: 400\">ostupnost, kter\u00e1 d\u011bl\u00e1 rozd\u00edl<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Moje d\u011bti se u l\u00e9ka\u0159e neboj\u00ed \u2192 Health+ | Citliv\u00fd p\u0159\u00edstup, kter\u00fd d\u011bl\u00e1 rozd\u00edl<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">K tomu jsme nav\u00edc p\u0159idali fotky p\u0159\u00edmo z ordinace \u010di recepce, kde ukazujeme zam\u011bstnance Health+ p\u0159\u00edmo v p\u00e9\u010di o sv\u00e9 z\u00e1kazn\u00edky.<\/span><\/p>\n<p><img class=\"width--full alignnone wp-image-2319 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/3bannery-scaled.jpg\" alt=\"\" width=\"1800\" height=\"1376\" \/><\/p>\n<p><span style=\"font-weight: 400\">D\u016fraz na jednoduch\u00e1, snadno zapamatovateln\u00e1 sd\u011blen\u00ed zajistil, \u017ee komunikace p\u016fsobila konzistentn\u011b a efektivn\u011b oslovila r\u016fzn\u00e9 segmenty publika.<\/span><\/p>\n<h3><strong>[C] Z\u00e1kazn\u00edci a reklama rozd\u011blen\u00e1 v marketingov\u00e9m funnelu<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Na marketingovou strategii a kreativn\u00ed koncept jsme nav\u00e1zali marketingov\u00fdm funnelem. Ka\u017ed\u00fd z\u00e1kazn\u00edk proch\u00e1z\u00ed t\u0159emi f\u00e1zemi, a tak jsme upravili obsah jednotliv\u00fdch kampan\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Awareness (pov\u011bdom\u00ed)<\/b><span style=\"font-weight: 400\">: Reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch + Google Display.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Consideration (zv\u00e1\u017een\u00ed)<\/b><span style=\"font-weight: 400\">: Remarketing s detailn\u011bj\u0161\u00edmi informacemi.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Lead (konverze)<\/b><span style=\"font-weight: 400\">: Motivace k p\u0159\u00edm\u00e9mu kontaktu a registraci.<\/span><\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-2317 size-full\" role=\"img\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/funnel.svg\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400\">Zam\u011b\u0159ili jsme se na postupn\u00e9 veden\u00ed z\u00e1kazn\u00edk\u016f k akci prost\u0159ednictv\u00edm strategicky navr\u017een\u00e9ho obsahu odpov\u00eddaj\u00edc\u00edho jejich f\u00e1zi v n\u00e1kupn\u00edm proces.<\/span><\/p>\n<p><span style=\"font-weight: 400\">P\u0159\u00edklad osloven\u00ed v Awareness f\u00e1zi, kter\u00e1 m\u00e1 za c\u00edl zaujmout:<\/span><\/p>\n<p><img class=\"alignnone wp-image-2318 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/maximum.jpg\" alt=\"\" width=\"917\" height=\"394\" \/><\/p>\n<p><span style=\"font-weight: 400\">P\u0159\u00edklad osloven\u00ed v Consideration f\u00e1zi, kdy ji\u017e u\u017eivateli \u0159\u00edk\u00e1me, pro\u010d by m\u011bl zv\u00e1\u017eit dan\u00e9 slu\u017eby:\u00a0<\/span><\/p>\n<p><img class=\"width--full alignnone wp-image-2322 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/4-ukazky-scaled.jpg\" alt=\"\" width=\"1800\" height=\"1603\" \/><\/p>\n<table class=\"tip-wrapper\">\n<tbody>\n<tr>\n<td>\n<div class=\"tip-head-wrapper\"><span class=\"tip-text\">Tip<\/span>Vytvo\u0159te sd\u011blen\u00ed \u0161it\u00e1 na m\u00edru pot\u0159eb\u00e1m dan\u00e9 c\u00edlov\u00e9 skupin\u011b. My nap\u0159\u00edklad na rodiny s d\u011btmi v\u00edce c\u00edl\u00edme v\u00fdhody pro d\u011bti. Na seniory zase c\u00edl\u00edme dostupnost\u00ed p\u00e9\u010de 24\/7.\u00a0<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>[D] Na co jsme se zam\u011b\u0159ili v optimalizaci online kampan\u00ed<\/h3>\n<p><span style=\"font-weight: 400\">Mezi hlavn\u00ed v\u011bci, na kter\u00e9 jsme se zam\u011b\u0159ili pat\u0159ilo:<\/span><\/p>\n<h4>Testov\u00e1n\u00ed, testov\u00e1n\u00ed a zase testov\u00e1n\u00ed<\/h4>\n<p><span style=\"font-weight: 400\">D\u016fle\u017eit\u00fdm prvkem bylo testov\u00e1n\u00ed sd\u011blen\u00ed. Testovali jsme tak nap\u0159\u00edklad, zda c\u00edlovku zaujme v\u00edce \"Ne\u010dekejte v \u010dek\u00e1rn\u011b\" nebo \"Objedn\u00e1vac\u00ed term\u00edn do 14 dn\u016f\", testovali jsme barvy banner\u016f i kter\u00e9 hl\u00e1\u0161ky funguj\u00ed nejl\u00e9pe. Posu\u010fte sami, co ud\u011bl\u00e1 jak\u00fd rozd\u00edl m\u016f\u017ee b\u00fdt v reklam\u011b<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">CTR u druh\u00e9ho banner\u016f byl 2x vy\u0161\u0161\u00ed<\/span><\/i><\/p>\n<p><img class=\"width--full alignnone wp-image-2336 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/winner-2-scaled.jpg\" alt=\"\" width=\"1800\" height=\"1603\" \/><\/p>\n<p><span style=\"font-weight: 400\">Testovali jsme tak\u00e9 r\u016fzn\u00e9 nastaven\u00ed c\u00edlov\u00fdch publik v r\u00e1mci Mety. Zda funguje l\u00e9pe zam\u011b\u0159en\u00ed na lidi dle \u201cvzd\u011bl\u00e1n\u00ed\u201d \u010di nap\u0159\u00edklad z\u00e1jmu \u201cgolf\u201d.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Zam\u011b\u0159en\u00ed na m\u00f3du je 5 kr\u00e1t levn\u011bj\u0161\u00ed ne\u017e na profese.<\/span><\/i><\/p>\n<p><img class=\"size-full border-radius-m box-shadow--m padding--m alignnone wp-image-2315 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/moda-zamereni.jpg\" alt=\"\" width=\"884\" height=\"186\" \/><\/p>\n<h4>Optimalizace rozpo\u010dt\u016f<\/h4>\n<p><span style=\"font-weight: 400\">Postupn\u011b jsme investovali do nejv\u00fdkonn\u011bj\u0161\u00edch kampan\u00ed. Star\u00e9 nev\u00fdkonn\u00e9 kampan\u011b jsme se neb\u00e1li vypnout a otestovat novou strategii.<\/span><\/p>\n<h3>[E] Bonus - bannerov\u00e1 reklama na PR \u010dl\u00e1nky<\/h3>\n<p><span style=\"font-weight: 400\">Ve\u0161kerou online marketingovou aktivitu tak\u00e9 propojujeme s PR a dal\u0161\u00edmi marketingov\u00fdmi aktivitami. Jakmile se tedy nap\u0159\u00edklad vypublikoval \u010dl\u00e1nek se zakladatelem a majitelem kliniky Healthplus, nasadili jsme na tuto str\u00e1nku bannerovou reklamu s odkazem na kliniku.<br \/><\/span><\/p>\n<p><img class=\"size-full border-radius-m box-shadow--m alignnone wp-image-2314 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2025\/05\/majitel.jpg\" alt=\"\" width=\"936\" height=\"816\" \/><\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"<h2>Shrnut\u011b jak tento p\u0159\u00edstup p\u0159inesl v\u00fdsledky<\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketingov\u00e1 strategie pomohla pochopit c\u00edlovou skupinu a hlavn\u00ed v\u00fdhody oproti konkurenci.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kreativn\u00ed koncept pomohl vytvo\u0159it zapamatovatelnou a jednotnou komunikaci, co\u017e pos\u00edlilo d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketingov\u00fd funnel rozd\u011blil relevantn\u00ed sd\u011blen\u00ed pro spr\u00e1vnou c\u00edlovou skupinu ve spr\u00e1vn\u00fd moment.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimalizace a testov\u00e1n\u00ed online kampan\u00ed vedlo k v\u00fdrazn\u00e9mu sn\u00ed\u017een\u00ed ceny za konverzi.<\/span><\/li>\n<\/ul>\n","zaverecny_obrazok":[],"nadpis_cta":"Chcete tak\u00e9 marketing, kter\u00fd p\u0159in\u00e1\u0161\u00ed v\u00fdsledky?","podnadpis_cta":"<p>Domluvte si term\u00edn sch\u016fzky, kde s V\u00e1mi probereme mo\u017enosti spolupr\u00e1ce na marketingov\u00e9 strategii i online kampan\u00edch.<\/p>\n","fotka_clena_digiamo":[{"width":150,"height":150,"file":"2023\/01\/martin.jpg","filesize":50340,"sizes":{"medium":{"file":"martin-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","filesize":22431,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-300x300.jpg"},"thumbnail":{"file":"martin-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7657,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"1641","name":"martin.jpg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2023\/01\/martin.jpg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin.jpg","title":"martin","caption":"","description":"","alt":"Martin Havl\u00edn","srcset":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-300x300.jpg 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin.jpg 480w"}],"jmeno_clena_digiamo":"Martin Havl\u00edn","pozice_v_digiamo":"CEO","text_reference_clena_digiamo":"Jsme r\u00e1di, \u017ee jsme mohli pracovat na marketingov\u00e9 strategii a \u017ee propagujeme Health+. Je to skv\u011bl\u00e1 slu\u017eba, kter\u00e1 se star\u00e1 o zdrav\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f s nesm\u00edrnou p\u00e9\u010d\u00ed, a s Health+ je radost spolupracovat.","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3405"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}