{"id":2146,"date":"2025-03-26T15:59:19","date_gmt":"2025-03-26T14:59:19","guid":{"rendered":"https:\/\/www.digiamo.cz\/?post_type=case-studies&p=2146"},"modified":"2026-04-29T13:41:19","modified_gmt":"2026-04-29T11:41:19","slug":"10x-vyssi-navstevnost-webu-mixa-za-3-mesice","status":"publish","type":"case-studies","link":"https:\/\/new.digiamo.cz\/new\/case-studies\/10x-vyssi-navstevnost-webu-mixa-za-3-mesice\/","title":{"rendered":"Jak rostla Mixa: b\u011bhem 3 m\u011bs\u00edc\u016f z\u00edskala +26 000 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b"},"content":{"rendered":"","protected":false},"featured_media":3537,"template":"","sluzba":[4],"class_list":["post-2146","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","sluzba-seo"],"meta_box":{"jmeno_klienta":"Mixa","predstaveni_klienta":"

Francouzsk\u00e1 dermokosmetick\u00e1 zna\u010dka, kter\u00e1 je sou\u010d\u00e1st\u00ed L\u2019Or\u00e9al Groupe, m\u00e1 v\u00edce ne\u017e 100letou tradici a specializuje se na citlivou ple\u0165. <\/span>Od roku 1924 nab\u00edz\u00ed hypoalergenn\u00ed a dermatologicky testovan\u00e9 produkty, v\u010detn\u011b hydrata\u010dn\u00edch kr\u00e9m\u016f, micel\u00e1rn\u00edch vod a \u010distic\u00edch gel\u016f.<\/span><\/p>\n","web_klienta":"https:\/\/www.mixafrancie.cz\/","web_klienta_text":"www.mixafrancie.cz","jmeno_osoby_klienta":"Aneta Z\u00e1rubov\u00e1","pozice_ve_firme":"Search & Service Manager","reference_od_klienta":"Digiamo je fantastick\u00fdm SEO partnerem pro L'Or\u00e9al CPD. Jejich po\u010d\u00e1te\u010dn\u00ed SEO anal\u00fdza poskytla pevn\u00fd z\u00e1klad pro obsahovou strategii, kter\u00e1 v\u00fdrazn\u011b zlep\u0161ila na\u0161i online viditelnost. Neust\u00e1le dod\u00e1vaj\u00ed vysoce kvalitn\u00ed, optimalizovan\u00e9 \u010dl\u00e1nky v\u010das a jejich podpora s celkovou SEO optimalizac\u00ed je neoceniteln\u00e1. V\u0159ele doporu\u010duji!","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"width":150,"height":150,"file":"2025\/03\/logo_blue-scaled.png","filesize":54238,"sizes":{"medium":{"file":"logo_blue-300x140.png","width":300,"height":140,"mime-type":"image\/png","filesize":5086,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-300x140.png"},"large":{"file":"logo_blue-1024x477.png","width":1024,"height":477,"mime-type":"image\/png","filesize":18646,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-1024x477.png"},"thumbnail":{"file":"logo_blue-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":2863,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-150x150.png"},"medium_large":{"file":"logo_blue-768x358.png","width":768,"height":358,"mime-type":"image\/png","filesize":13841,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-768x358.png"},"1536x1536":{"file":"logo_blue-1536x716.png","width":1536,"height":716,"mime-type":"image\/png","filesize":29302,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-1536x716.png"},"2048x2048":{"file":"logo_blue-2048x954.png","width":2048,"height":954,"mime-type":"image\/png","filesize":41814,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-2048x954.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"original_image":"logo_blue.png","ID":"3531","name":"logo_blue-scaled.png","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2025\/03\/logo_blue-scaled.png","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-150x150.png","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/03\/logo_blue-scaled.png","title":"logo_blue","caption":"","description":"","alt":"","srcset":false}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"10x vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"

Jak m\u016f\u017ee efektivn\u00ed SEO strategie b\u011bhem 3 m\u011bs\u00edc\u016f zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu o v\u00edce ne\u017e 1000 %? Ve spolupr\u00e1ci se zna\u010dkou Mixa jsme implementovali c\u00edlen\u00e1 SEO opat\u0159en\u00ed, kter\u00e1 p\u0159inesla m\u011b\u0159iteln\u00e9 v\u00fdsledky \u2013 z 2 300 na v\u00edce ne\u017e 28 000 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b.<\/span><\/p>\n

Podle dat z Ahrefs jsme dos\u00e1hli v\u00edce ne\u017e desetin\u00e1sobn\u00e9ho n\u00e1r\u016fstu organick\u00e9 n\u00e1v\u0161t\u011bvnosti, co\u017e v\u00fdrazn\u011b pos\u00edlilo online viditelnost zna\u010dky a p\u0159ivedlo tis\u00edce nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/span><\/p>\n

Zjist\u011bte, jak jsme tohoto \u00fasp\u011bchu dos\u00e1hli, v na\u0161\u00ed p\u0159\u00edpadov\u00e9 studii.<\/span><\/span><\/p>\n","uvodny_odstavec":"","problem_nadpis":"Kl\u00ed\u010dov\u00fd probl\u00e9m, kter\u00fd brzdil viditelnost zna\u010dky Mixa ve vyhled\u00e1v\u00e1n\u00ed","problem_text":"

P\u0159esto\u017ee je Mixa na trhu dob\u0159e zavedenou zna\u010dkou, jej\u00ed webov\u00e1 str\u00e1nka m\u011bla n\u00edzkou n\u00e1v\u0161t\u011bvnost z\u00a0organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Obsah nebyl dostate\u010dn\u011b optimalizovan\u00fd pro vyhled\u00e1va\u010de, co\u017e vedlo k omezen\u00e9 viditelnosti ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. T\u00edm zna\u010dka p\u0159ich\u00e1zela o mo\u017enost oslovit nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed aktivn\u011b hledaj\u00ed \u0159e\u0161en\u00ed pro citlivou ple\u0165.<\/span><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"","riesenie_nadpis":"Strategie, kter\u00e1 p\u0159inesla 10x vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost b\u011bhem 3 m\u011bs\u00edc\u016f","riesenie_text":"

V\u00fdb\u011br t\u00e9mat na z\u00e1klad\u011b dat<\/h3>\n

Ve spolupr\u00e1ci se zna\u010dkou Mixa jsme se zam\u011b\u0159ili na <\/span>detailn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/b> a identifikovali t\u00e9mata, kter\u00e1 maj\u00ed vysok\u00fd potenci\u00e1l z hlediska vyhled\u00e1vanosti a relevance pro c\u00edlovou skupinu.<\/span><\/p>\n

P\u0159\u00edkladem je t\u00e9ma vyr\u00e1\u017eek, kter\u00e9 vyhled\u00e1v\u00e1 v\u00edce ne\u017e 12 000 lid\u00ed m\u011bs\u00ed\u010dn\u011b. Identifikovali jsme kl\u00ed\u010dov\u00e1 slova k tomuto t\u00e9matu a podobn\u011b v\u0161e zpracovali i pro dal\u0161\u00ed t\u00e9mata.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Obsah, kter\u00fd rezonuje a odpov\u00edd\u00e1 hledan\u00fdm v\u00fdraz\u016fm<\/h3>\n

Pak u\u017e jsme se vrhli do samotn\u00e9ho psan\u00ed \u010dl\u00e1nku.<\/span><\/p>\n

Uk\u00e1\u017eeme si na p\u0159\u00edkladu \u010dl\u00e1nku, kter\u00fd jsme nazvali \"<\/span>Sv\u011bdiv\u00e1 vyr\u00e1\u017eka po t\u011ble: Co ji zp\u016fsobuje?<\/b>\", jak pokr\u00fdt \u0161irok\u00e9 spektrum t\u00e9mat a podt\u00e9mat spojen\u00fdch se sv\u011bdiv\u00fdmi vyr\u00e1\u017ekami. Jak si m\u016f\u017eete v\u0161imnout, tak \u010dl\u00e1nek pokr\u00fdv\u00e1 pr\u00e1v\u011b ty t\u00e9mata, kter\u00e1 jsou u\u017eivateli internetu hledan\u00e1.<\/span><\/p>\n

\"\"<\/p>\n

M\u00edsto generick\u00fdch \u010dl\u00e1nk\u016f vytv\u00e1\u0159ejte obsah, kter\u00fd odpov\u00edd\u00e1 konkr\u00e9tn\u00edm pot\u0159eb\u00e1m va\u0161\u00ed c\u00edlov\u00e9 skupiny. D\u016fle\u017eit\u00e1 je struktura \u010dl\u00e1nk\u016f \u2013 vyu\u017eit\u00ed podnadpis\u016f, odr\u00e1\u017eek a vizu\u00e1ln\u00edch prvk\u016f pro lep\u0161\u00ed \u010ditelnost.<\/span><\/p>\n

Tento p\u0159\u00edstup n\u00e1m umo\u017enil oslovit r\u016fzn\u00e9 segmenty c\u00edlov\u00e9 skupiny v r\u00e1mci jednoho \u010dl\u00e1nku.<\/span><\/p>\n\n\n\n
\n
Tip<\/span>
\nP\u0159e\u010dt\u011bte si \u010dl\u00e1nek o tom, jak pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova na webu v na\u0161em \u010dl\u00e1nku
\n<\/span><\/div>\n

\"\"<\/a><\/p>\n

Co jsou Kl\u00ed\u010dov\u00e1 slova (keywords) a jak je pou\u017e\u00edt<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sledov\u00e1n\u00ed dat a p\u0159\u00edpadn\u00e1 \u00faprava \u010dl\u00e1nku<\/h3>\n

Podle dat z n\u00e1stroje Ahrefs se \u010dl\u00e1nek zobrazuje na<\/span> v\u00edce ne\u017e 800 relevantn\u00edch kl\u00ed\u010dov\u00fdch slov<\/b>, co\u017e zaji\u0161\u0165uje jeho vysokou viditelnost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Tento \u010dl\u00e1nek p\u0159isp\u00edv\u00e1 k v\u00fdznamn\u00e9 \u010d\u00e1sti organick\u00e9 n\u00e1v\u0161t\u011bvnosti webu Mixa.<\/span><\/p>\n

\"\"<\/p>\n

Z\u00e1rove\u0148 jsme sledovali v\u00fdvoj n\u00e1v\u0161t\u011bvnosti a na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se \u010dl\u00e1nek zobrazuje v \u010dase. Jak lze vid\u011bt, tak \u010dl\u00e1nek neust\u00e1le roste, proto do n\u011bj aktu\u00e1ln\u011b nezasahujeme, nicm\u00e9n\u011b pokud uvid\u00edme, \u017ee na n\u011bkter\u00e1 podt\u00e9mata by se mohl zobrazovat v\u00edce, tak m\u016f\u017eeme \u010dl\u00e1nek upravit.<\/span><\/p>\n

\"\"<\/p>\n

Pravideln\u00e9 dal\u0161\u00ed \u010dl\u00e1nky a diverzifikace obsahu<\/h3>\n

Podobn\u011b jsme pak pokra\u010dovali s dal\u0161\u00edmi t\u00e9maty a celkov\u011b p\u00ed\u0161eme \u010dl\u00e1nky o n\u011bkolika t\u00e9matech pro \u010desk\u00fd, slovensk\u00fd a ma\u010farsk\u00fd trh.<\/span><\/p>\n

Z\u00e1rove\u0148 obsah pokr\u00fdv\u00e1 \u0161irok\u00e9 spektrum t\u00e9mat od dermatologick\u00fdch probl\u00e9m\u016f a\u017e po p\u00e9\u010di o d\u011bti, co\u017e umo\u017e\u0148uje oslovit r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny a <\/span>roz\u0161\u00ed\u0159it dosah zna\u010dky<\/b>.<\/span><\/p>\n

V\u00fdsledky se dostavuj\u00ed rychle\u2026<\/span><\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"

Celkov\u00e9 v\u00fdsledky po 3 m\u011bs\u00edc\u00edch<\/strong><\/h2>\n

Vzr\u016fst celkov\u00e9 n\u00e1v\u0161t\u011bvnosti<\/h3>\n

Graf n\u00ed\u017ee zobrazuje prudk\u00fd n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti od konce listopadu 2024, kdy n\u00e1v\u0161t\u011bvnost vzrostla z p\u0159ibli\u017en\u011b 2 800 na v\u00edce ne\u017e 28 000 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b<\/b>.<\/span><\/p>\n

\"\"<\/p>\n

Jak\u00e9 jsou nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed \u010dl\u00e1nky<\/h3>\n

N\u011bkter\u00e9 \u010dl\u00e1nky dosahuj\u00ed <\/span>tis\u00edc\u016f n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b <\/b>ji\u017e b\u011bhem prvn\u00edho m\u011bs\u00edce, zat\u00edmco dal\u0161\u00ed obsah postupn\u011b z\u00edsk\u00e1v\u00e1 na s\u00edle. Tento r\u016fst jasn\u011b potvrzuje <\/span>\u00fasp\u011b\u0161nost SEO strategie<\/b> i spr\u00e1vnou <\/span>volbu a pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov<\/b>.<\/span><\/p>\n

\"\"<\/p>\n