{"id":337,"date":"2021-08-17T15:33:32","date_gmt":"2021-08-17T13:33:32","guid":{"rendered":"https:\/\/digiamo.cz\/?post_type=case-studies&#038;p=337"},"modified":"2026-04-29T13:46:29","modified_gmt":"2026-04-29T11:46:29","slug":"didacticus-ppc-case-study","status":"publish","type":"case-studies","link":"https:\/\/new.digiamo.cz\/new\/case-studies\/didacticus-ppc-case-study\/","title":{"rendered":"Didacticus: kdy\u017e PPC p\u0159estane b\u00fdt \u010dern\u00e1 d\u00edra na rozpo\u010det"},"content":{"rendered":"","protected":false},"featured_media":3538,"template":"","sluzba":[6],"class_list":["post-337","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","sluzba-ppc"],"meta_box":{"jmeno_klienta":"Didacticus","predstaveni_klienta":"<p><strong>P\u0159ekladatelsk\u00e1 agentura Didacticus<\/strong> je na trhu ji\u017e od roku 2003 a zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na kvalitn\u00ed a vysoce odborn\u00e9 p\u0159ekladatelsk\u00e9 a tlumo\u010dnick\u00e9 slu\u017eby. Mezi jejich klienty pat\u0159\u00ed sv\u011btozn\u00e1m\u00e9 firmy jako nap\u0159\u00edklad <strong>Dr. Oetker, Linde Pohony, Mlad\u00e1 fronta<\/strong> a dal\u0161\u00ed.<\/p>\n<p>Didacticus m\u00e1 na webu jsou popt\u00e1vkov\u00e9 formul\u00e1\u0159e, kam n\u00e1v\u0161t\u011bvn\u00edci vypln\u00ed sv\u00e9 po\u017eadavky na p\u0159eklad a z\u00e1stupci agentury pak n\u00e1sledn\u011b zak\u00e1zku rovnou nace\u0148uj\u00ed.<\/p>\n","web_klienta":"https:\/\/didacticus.cz","web_klienta_text":"didacticus.cz","jmeno_osoby_klienta":"","pozice_ve_firme":"","reference_od_klienta":"","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"filesize":5678,"ID":"3535","name":"did-logo-new.svg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2021\/08\/did-logo-new.svg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/08\/did-logo-new.svg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/08\/did-logo-new.svg","title":"did-logo-new","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"-20 % sn\u00ed\u017een\u00ed ceny za popt\u00e1vku","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"<p><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">P\u0159ekladatelsk\u00e1 agentura <\/span><span class=\"SpellingError SCXW109429593 BCX4\">Didacticus<\/span><\/span><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\"> na n\u00e1s m\u011bla jeden hlavn\u00ed po\u017eadavek pro spolupr\u00e1ci v oblasti\u202fPPC: \u201cP\u0159ive\u010fte n\u00e1m <\/span><\/span><strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">v\u00edce relevantn\u00edch popt\u00e1vek p\u0159i udr\u017een\u00ed ceny za popt\u00e1vku<\/span><\/span><\/strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">.\u201d Tento po\u017eadavek se n\u00e1m poda\u0159ilo nejen naplnit (a <\/span><\/span><strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">nav\u00fd\u0161it popt\u00e1vky na p\u0159ekladatelsk\u00e9 slu\u017eby o 100 %<\/span><\/span><\/strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">), ale nav\u00edc jsme <\/span><\/span><strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">sn\u00ed\u017eili i cenu za pr\u016fm\u011brnou popt\u00e1vku<\/span><\/span><\/strong><span class=\"TextRun SCXW109429593 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109429593 BCX4\">. To v\u0161e d\u00edky vypilovan\u00fdm PPC strategi\u00edm v\u202fGoogle <\/span><span class=\"SpellingError SCXW109429593 BCX4\">Ads<\/span><span class=\"NormalTextRun SCXW109429593 BCX4\">.<\/span><\/span><span class=\"EOP SCXW109429593 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","uvodny_odstavec":"<h2 style=\"color: initial\"><span data-contrast=\"none\">Shrnut\u00ed spolupr\u00e1ce<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Dlouhodob\u00e9 zaji\u0161\u0165ov\u00e1n\u00ed komplexn\u00edch online marketingov\u00fdch slu\u017eeb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Za\u010d\u00e1tek zv\u00fd\u0161en\u00fdch investic do PPC: <strong>duben 2021<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Popt\u00e1vky z\u202fPPC po zv\u00fd\u0161en\u00ed investic:\u00a0<\/span><b><span data-contrast=\"none\">dvojn\u00e1sobn\u00fd n\u00e1r\u016fst<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Cena za 1 popt\u00e1vku: <\/span><b><span data-contrast=\"none\">sn\u00ed\u017een\u00ed o 20 %<\/span><\/b><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Kvalita popt\u00e1vek dle hodnocen\u00ed klienta: <strong>Stejn\u00e1<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<\/ul>\n","problem_nadpis":"Z\u00e1kladem byla pr\u00e1ce s daty","problem_text":"<p><span data-contrast=\"auto\">PPC kampan\u011b spravujeme pro Didacticus u\u017e dlouho. D\u00edky tomu m\u00e1me dostatek dat z minulosti, kter\u00e1 m\u00e1me ov\u011b\u0159en\u00e9. Konverze m\u011b\u0159\u00edme strukturovan\u011b a ov\u011b\u0159ujeme, \u017ee odpov\u00eddaj\u00ed skute\u010dnosti. N\u011bkolikr\u00e1t jsme prov\u00e1d\u011bli experimenty s nastaven\u00edm kampan\u00ed na CPA nebo ROAS strategie. Tentokr\u00e1t experimenty vy\u0161ly l\u00e9pe ne\u017e st\u00e1vaj\u00edc\u00ed strategie, nakonec jsme je tedy implementovali do cel\u00e9ho \u00fa\u010dtu. A vyplatilo se to.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Komplexn\u00ed pr\u00e1ce s daty je to, d\u00edky \u010demu jsme klientovi v\u00edce popt\u00e1vek.<\/span><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"","riesenie_nadpis":"Nastaven\u00ed spr\u00e1vn\u00e9 strategie a experimentov\u00e1n\u00ed","riesenie_text":"<p><span class=\"TextRun Highlight SCXW209143548 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"SpellingError SCXW209143548 BCX4\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;9fdc9686-0525-48c9-bb9e-a5ab48ce36c9|36&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Didacticus<\/span><span class=\"NormalTextRun SCXW209143548 BCX4\" data-ccp-charstyle=\"normaltextrun\"> m\u00e1 na <\/span><span class=\"NormalTextRun SCXW209143548 BCX4\" data-ccp-charstyle=\"normaltextrun\">webu\u00a0popt\u00e1vkov\u00e9<\/span><span class=\"NormalTextRun SCXW209143548 BCX4\" data-ccp-charstyle=\"normaltextrun\"> formul\u00e1\u0159e, kam n\u00e1v\u0161t\u011bvn\u00edci vypln\u00ed sv\u00e9 po\u017eadavky na p\u0159eklad a z\u00e1stupci agentury pak zak\u00e1zku n\u00e1sledn\u011b rovnou nace\u0148uj\u00ed.<\/span><\/span><\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"<h2 style=\"color: initial\"><span class=\"TextRun Highlight SCXW248180581 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248180581 BCX4\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;9fdc9686-0525-48c9-bb9e-a5ab48ce36c9|36&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Dvojn\u00e1sobn\u00fd<\/span><span class=\"NormalTextRun SCXW248180581 BCX4\" data-ccp-charstyle=\"normaltextrun\"> n\u00e1r\u016fst popt\u00e1vek a 20% sn\u00ed\u017een\u00ed ceny za popt\u00e1vku<\/span><\/span><span class=\"EOP SCXW248180581 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW102712199 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;9fdc9686-0525-48c9-bb9e-a5ab48ce36c9|36&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Zv\u00fd\u0161en\u00ed rozpo\u010dtu a zm\u011bna strategie kampan\u00ed <\/span><\/span><span class=\"TextRun Highlight SCXW102712199 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">zv\u00fd\u0161ila po\u010det odeslan\u00fdch popt\u00e1vek o <\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">100<\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\"> %<\/span><\/span><span class=\"TextRun Highlight SCXW102712199 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">. <\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">Zv\u00fd\u0161en\u00ed rozpo\u010dtu v\u0161ak <\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">nakonec bylo <\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">mnohem men\u0161\u00ed<\/span><span class=\"NormalTextRun SCXW102712199 BCX4\" data-ccp-charstyle=\"normaltextrun\">, proto\u017ee se n\u00e1m nav\u00edc poda\u0159ilo p\u0159i zv\u00fd\u0161en\u00fdch investic\u00edch sn\u00ed\u017eit cenu za jednu popt\u00e1vku o 20 %.<\/span><\/span><span class=\"EOP SCXW102712199 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","zaverecny_obrazok":[],"nadpis_cta":"Cht\u011bli byste tak\u00e9 zefektivnit va\u0161e PPC kampan\u011b \u2013 m\u00edt tak v\u00edce popt\u00e1vek a vy\u0161\u0161\u00ed tr\u017eby?","podnadpis_cta":"<p><span class=\"TextRun SCXW243455709 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243455709 BCX4\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;9fdc9686-0525-48c9-bb9e-a5ab48ce36c9|36&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Pod\u00edvejte se na <\/span><\/span><a href=\"https:\/\/www.digiamo.cz\/ppc\/\"><span class=\"TextRun Underlined SCXW243455709 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243455709 BCX4\" data-ccp-charstyle=\"Hyperlink\">mo\u017enosti spolupr\u00e1ce<\/span><\/span><\/a><span class=\"TextRun SCXW243455709 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243455709 BCX4\" data-ccp-charstyle=\"normaltextrun\">, nebo n\u00e1m rovnou <\/span><\/span><a class=\"Hyperlink SCXW243455709 BCX4\" href=\"https:\/\/www.digiamo.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW243455709 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243455709 BCX4\" data-ccp-charstyle=\"Hyperlink\">napi\u0161te<\/span><\/span><\/a><span class=\"TextRun SCXW243455709 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243455709 BCX4\" data-ccp-charstyle=\"normaltextrun\">.<\/span><\/span><span class=\"EOP SCXW243455709 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","fotka_clena_digiamo":[],"jmeno_clena_digiamo":"","pozice_v_digiamo":"","text_reference_clena_digiamo":"","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3538"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}