{"id":379,"date":"2021-09-07T13:51:54","date_gmt":"2021-09-07T11:51:54","guid":{"rendered":"https:\/\/digiamo.cz\/?post_type=case-studies&#038;p=379"},"modified":"2026-04-29T13:43:11","modified_gmt":"2026-04-29T11:43:11","slug":"presto","status":"publish","type":"case-studies","link":"https:\/\/new.digiamo.cz\/new\/case-studies\/presto\/","title":{"rendered":"50+ % kl\u00ed\u010dov\u00fdch slov v TOP 3: Jak jsme z Presto ud\u011blali SEO l\u00eddra v p\u0159ekladech"},"content":{"rendered":"","protected":false},"featured_media":3541,"template":"","sluzba":[15,4],"class_list":["post-379","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","sluzba-linkbuilding","sluzba-seo"],"meta_box":{"jmeno_klienta":"P\u0159ekladatelsk\u00e1 agentura Presto","predstaveni_klienta":"<p>P\u0159ekladatelsk\u00e1 agentura Presto pat\u0159\u00ed k nejv\u011bt\u0161\u00edm p\u0159ekladatelsk\u00fdm agentur\u00e1m v \u010cR a vyhotovuje p\u0159eklady ve v\u00edce ne\u017e 40 + jazyc\u00edch. Mezi jejich klienty pat\u0159\u00ed nejen mezin\u00e1rodn\u00ed firmy jako \u010cesk\u00e1 spo\u0159itelna, \u010cNB,\u00a0 Kooperativa, Hyundai, \u010cSOB, ale tak\u00e9 nap\u0159\u00edklad Evropsk\u00fd parlament, Evropsk\u00e1 komise nebo r\u016fzn\u00e1 \u010desk\u00e1 ministerstva.<\/p>\n","web_klienta":"https:\/\/www.presto.cz\/","web_klienta_text":"presto.cz","jmeno_osoby_klienta":"Petr Nedv\u011bd","pozice_ve_firme":"","reference_od_klienta":"Zvl\u00e1\u0161t\u011b podtrhnout bychom cht\u011bli v\u00fdsledky jejich pr\u00e1ce v oblasti SEO, kde na\u0161e firma mezi p\u0159ekladatelsk\u00fdmi agenturami v\u00fdrazn\u011b vynik\u00e1 a jejich \u00fasil\u00ed n\u00e1m zaji\u0161\u0165uje stabiln\u00ed p\u0159\u00edsun popt\u00e1vek ji\u017e n\u011bkolik let.","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"filesize":6621,"ID":"3534","name":"logo-presto.svg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2021\/09\/logo-presto.svg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/09\/logo-presto.svg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/09\/logo-presto.svg","title":"logo presto","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"Za 6 m\u011bs\u00edc\u016f mezi TOP 3","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"<p>P\u0159e\u010dt\u011bte si, jak jsme dostali p\u0159ekladatelskou agenturu Presto na v\u00edce ne\u017e 50 % relevantn\u00edch prodejn\u00edch kl\u00ed\u010dov\u00fdch slov mezi prvn\u00ed 3 pozice v r\u00e1mci p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed na Googlu a jak se d\u00edky SEO stalo p\u0159irozen\u00e9 vyhled\u00e1v\u00e1n\u00ed hlavn\u00edm kan\u00e1lem z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch klient\u016f.<\/p>\n<p>V t\u00e9to p\u0159\u00edpadov\u00e9 studii s v\u00e1mi otev\u0159en\u011b sd\u00edl\u00edme, jak jsme toho dos\u00e1hli.<\/p>\n","uvodny_odstavec":"<h2 style=\"color: initial\">\u010ceho jsme dos\u00e1hli a jak rychle<\/h2>\n<p>S p\u0159ekladatelskou agenturou Presto spolupracujeme ji\u017e od roku 2016.<\/p>\n<p>C\u00edlem bylo nastartovat online propagaci a p\u0159iv\u00e1d\u011bt klientovi v\u00edce popt\u00e1vek na p\u0159ekladatelsk\u00e9 slu\u017eby. S\u00a0klientem jsme se domluvili na dlouhodob\u00e9 SEO strategii zalo\u017een\u00e9 na poctiv\u00e9m obsahu. Jak to dopadlo?<\/p>\n<ul>\n<li>Za prvn\u00edch 6 m\u011bs\u00edc\u016f jsme dostali 25 % relevantn\u00edch kl\u00ed\u010dov\u00fdch slov na top 3 pozice organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<li>Za 24 m\u011bs\u00edc\u016f pak bylo 50 % kl\u00ed\u010dov\u00fdch slov na top 3 pozic\u00edch.<\/li>\n<li>Nad 50 % se pak ji\u017e dr\u017e\u00edme 4. rokem po sob\u011b<\/li>\n<li>Klient m\u00e1 3 kr\u00e1t v\u00edce n\u00e1v\u0161t\u011bv z\u00a0relevantn\u00edch kl\u00ed\u010dov\u00fdch slov ne\u017e dal\u0161\u00ed konkurent.<\/li>\n<li>Popt\u00e1vky na p\u0159ekladatelsk\u00e9 slu\u017eby se zmnohon\u00e1sobily a SEO se stalo jedn\u00edm ze st\u011b\u017eejn\u00edch kan\u00e1l\u016f z\u00edsk\u00e1v\u00e1n\u00ed klient\u016f<\/li>\n<\/ul>\n<p><img class=\"full--width alignnone wp-image-3075 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/05.png\" alt=\"\" width=\"1076\" height=\"496\" \/>A jak jsme toho dos\u00e1hli? <strong>\u010ct\u011bte d\u00e1le!<\/strong><\/p>\n<h2 style=\"color: initial\">1. Dohledali jsme v\u0161echna relevantn\u00ed kl\u00ed\u010dov\u00e1 slova<\/h2>\n<p>Nejprve jsme si zjistili, co lid\u00e9 vyhled\u00e1vaj\u00ed spjat\u00e9ho s\u00a0p\u0159ekladatelsk\u00fdmi slu\u017ebami. Kl\u00ed\u010dov\u00e1 slova jsme rozt\u0159\u00eddily do kategori\u00ed, podkategori\u00ed, jazyk\u016f a dal\u0161\u00edch.<\/p>\n<p>Takto vypad\u00e1 uk\u00e1zka anal\u00fdzy kl\u00ed\u010dov\u00fdch slov:<\/p>\n<p><img class=\"alignnone wp-image-3080 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/0555.png\" alt=\"\" width=\"1033\" height=\"539\" \/><\/p>\n<h2 style=\"color: initial\">2. Upravili jsme strukturu webu a vytvo\u0159ili nov\u00e9 relevantn\u00ed prodejn\u00ed str\u00e1nky<\/h2>\n<p>Podle toho jsme pak byli schopni naj\u00edt ur\u010dit\u00e9 vzory ve vyhled\u00e1v\u00e1n\u00ed a n\u00e1sledn\u011b jsme se rozhodli podle toho vytvo\u0159it novou strukturu webu.<\/p>\n<p>Vzhledem k\u00a0tomu, \u017ee lid\u00e9 vyhled\u00e1vaj\u00ed p\u0159eklady dle jazyk\u016f a dle obor\u016f, tak jsme se rozhodli za\u0159adit v\u0161echny tyto str\u00e1nky na web:<img class=\"alignnone wp-image-3076 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/09.png\" alt=\"\" width=\"1156\" height=\"733\" \/><\/p>\n<h2 style=\"color: initial\">3. Napsali jsme n\u011bkolik kvalitn\u00edch \u010dl\u00e1nk\u016f<\/h2>\n<p>Z\u00a0anal\u00fdza kl\u00ed\u010dov\u00fdch slov vyplynuly tak\u00e9 informativn\u00ed kl\u00ed\u010dov\u00e1 slova, co\u017e jsou vyhled\u00e1v\u00e1n\u00ed ur\u010dit\u00fdch informac\u00ed, kter\u00e9 bu\u010fto p\u0159\u00edmo nebo nep\u0159\u00edmo souvis\u00ed s\u00a0p\u0159ekladatelsk\u00fdmi slu\u017ebami. Nap\u0159\u00edklad pokud lid\u00e9 hledaj\u00ed p\u0159eklady \u00fa\u0159edn\u00edch listin, tak jim v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech sta\u010d\u00ed soudn\u00ed p\u0159eklad, n\u011bkdy je pot\u0159eba apostila a jindy zase superlegalizace.<\/p>\n<p>Vytvo\u0159ili jsme tak na toto t\u00e9ma \u010dl\u00e1nek s\u00a0p\u0159ehlednou infografikou podle zem\u00ed.<\/p>\n<p><img class=\"alignnone wp-image-3079 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/08.png\" alt=\"\" width=\"1016\" height=\"890\" \/><\/p>\n<p><img class=\"alignnone wp-image-3077 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/07.png\" alt=\"\" width=\"895\" height=\"879\" \/><\/p>\n<h2 style=\"color: initial\">4. \u00daprava a pravideln\u00e1 kontrola technick\u00e9ho SEO<\/h2>\n<p>Zajistili jsme, aby v\u0161echny d\u016fle\u017eit\u00e9 str\u00e1nky byly indexovan\u00e9 a v\u0161e v\u00a0pr\u016fb\u011bhu monitorovali. Z\u00e1rove\u0148 jsme \u0159e\u0161ili nap\u0159\u00edklad tak\u00e9 tyto body:<\/p>\n<ul>\n<li>sitemapa<\/li>\n<li>txt<\/li>\n<li>spr\u00e1vn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed<\/li>\n<li>Chybov\u00e9 str\u00e1nky 404<\/li>\n<li>SSL certifik\u00e1t<\/li>\n<li>Rychlost na\u010d\u00edt\u00e1n\u00ed webu<\/li>\n<li>URL<\/li>\n<li>a mnoh\u00e9 dal\u0161\u00ed<\/li>\n<\/ul>\n<h2 style=\"color: initial\">5. SEO jsme podpo\u0159ili linkbuildingem<\/h2>\n<p>Ve\u0161ker\u00fd obsah i \u010dl\u00e1nky jsme tak\u00e9 podpo\u0159ili pravideln\u00fdm linkbuildingem, tedy z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f.<\/p>\n<p><strong>Tip<\/strong>: P\u0159e\u010dt\u011bte si v\u00edce o linkbuildingu v p\u0159\u00edpadov\u00e9 studii O 250 % v\u00edce objedn\u00e1vek s pomoc\u00ed linkduildingu.<\/p>\n<p>&nbsp;<\/p>\n","problem_nadpis":"","problem_text":"<h2 style=\"color: initial\">A v\u00fdsledek? P\u0159irozen\u00e9 vyhled\u00e1v\u00e1n\u00ed jako hlavn\u00ed kan\u00e1l popt\u00e1vek<\/h2>\n<p>D\u00edky optimalizaci pro vyhledava\u010de jsme z\u00a0p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed ud\u011blali hlavn\u00edm kan\u00e1lem nov\u00fdch popt\u00e1vek p\u0159ekladatelsk\u00fdch slu\u017eeb.<\/p>\n<p>Klient by musel inzerovat za rok p\u0159es 420\u00a0000 K\u010d, aby na web p\u0159ivedl stejnou relevantn\u00ed n\u00e1v\u0161t\u011bvnost a tato hodnota neust\u00e1le roste.<\/p>\n<p><img class=\"alignnone wp-image-3078 size-full\" src=\"https:\/\/www.digiamo.cz\/wp-content\/uploads\/2021\/09\/022.png\" alt=\"\" width=\"1074\" height=\"453\" \/><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"","riesenie_nadpis":"","riesenie_text":"","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":"","zaverecny_obrazok":[],"nadpis_cta":"Chcete tak\u00e9 v\u00edce popt\u00e1vek z p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed?","podnadpis_cta":"<p>R\u00e1di se s v\u00e1mi o mo\u017enostech spolupr\u00e1ce na SEO spoj\u00edme a probereme ve\u0161ker\u00e9 mo\u017enosti.<\/p>\n","fotka_clena_digiamo":[{"width":150,"height":150,"file":"2023\/01\/martin.jpg","filesize":50340,"sizes":{"medium":{"file":"martin-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","filesize":22431,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-300x300.jpg"},"thumbnail":{"file":"martin-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7657,"url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"1641","name":"martin.jpg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2023\/01\/martin.jpg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin.jpg","title":"martin","caption":"","description":"","alt":"Martin Havl\u00edn","srcset":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-150x150.jpg 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin-300x300.jpg 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/01\/martin.jpg 480w"}],"jmeno_clena_digiamo":"Martin Havl\u00edn","pozice_v_digiamo":"CEO","text_reference_clena_digiamo":"Jsme r\u00e1di, \u017ee na\u0161e dlouhodov\u00e9 \u00fasil\u00ed p\u0159in\u00e1\u0161\u00ed v\u00fdsledky!","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3541"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}