Testuj.to je \u010desk\u00fd startup, kter\u00fd propojuje zna\u010dky s oborov\u00fdmi mikroinfluencery, kte\u0159\u00ed generuj\u00ed cenn\u00e9 recenze, tvo\u0159\u00ed \u010dl\u00e1nky, fotky, \u010di videa a poskytuj\u00ed zp\u011btnou vazbu na produkty dan\u00e9 zna\u010dky. Mezi klienty tohoto inovativn\u00edho marketingov\u00e9ho n\u00e1stroje se \u0159ad\u00ed p\u0159edn\u00ed zna\u010dky jako nap\u0159\u00edklad Phillips, Samsung, Henkel, Vileda, Tren\u00fdrk\u00e1rna.cz a dal\u0161\u00ed.<\/p>\n","web_klienta":"https:\/\/profirmy.testuj.to","web_klienta_text":"profirmy.testuj.to","jmeno_osoby_klienta":"Michal Slavev","pozice_ve_firme":"Chief Operations Officer","reference_od_klienta":"Pot\u0159ebovali jsme nov\u00fd web. Rychl\u00e9, kvalitn\u011b a za p\u0159im\u011b\u0159enou cenu. Vyb\u00edrali jsme mezi 6 dodavateli a Digiamo n\u00e1s p\u0159esv\u011bd\u010dilo hned z n\u011bkolika d\u016fvod\u016f. Maj\u00ed super t\u00fdm, jsou p\u0159\u00ed\u010diny, kte\u0159\u00ed se neboj\u00ed \u0159\u00edci sv\u016fj vlastn\u00ed n\u00e1zor, maj\u00ed cit pro design a maj\u00ed otev\u0159en\u00e9 hlavy n\u00e1pad\u016fm. D\u00edky tomu jsme mohli spole\u010dn\u011b postavit web, kter\u00fd se zaplatil b\u011bhem 2 m\u011bs\u00edc\u016f n\u011bkolikr\u00e1t. S Digiamem ve spolupr\u00e1ci pokra\u010dujeme a web d\u00e1l vylep\u0161ujeme.","fotka_osoby_klienta":[],"logo_firmy_klienta_cs":[{"filesize":2100,"ID":"3533","name":"logo-2.svg","path":"\/www\/doc\/www.digiamo.cz\/www\/new\/wp-content\/uploads\/2021\/09\/logo-2.svg","url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/09\/logo-2.svg","full_url":"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/09\/logo-2.svg","title":"logo-2","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1}],"cislo_1":"","popis_1":"","cislo_2":"","popis_2":"","cislo_3":"","popis_3":"","cislo_4":"","popis_4":"","cislo_5":"","popis_5":"","velky-text-s-cislom":"Nov\u00fd web pro startup s Heurekou","coverka_case_study_1":[],"coverka_case_study_2_produkt":[],"intro_text":"
S \u010desk\u00fdm startupem <\/span>Testuj.to<\/span><\/b> jsme se v \u0159\u00edjnu 2020 domluvili na kompletn\u00ed renovaci jejich B2B webu <\/span>profirmy.testuj.to<\/span><\/a>. Zad\u00e1n\u00ed bylo vytvo\u0159it modern\u00ed reprezentativn\u00ed web, kter\u00fd <\/span>zv\u00fd\u0161\u00ed po\u010det popt\u00e1vek, zvedne pravd\u011bpodobnost popt\u00e1n\u00ed a bude napojen\u00fd na softwary 3. strany<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n Nov\u00e9mu webu jsme vymysleli zbrusu novou strukturu a pro web jsme tak\u00e9 vytvo\u0159ili ve\u0161ker\u00e9 prodejn\u00ed texty. S\u202fTestuj.to nav\u00edc v r\u00e1mci spr\u00e1vy webu neust\u00e1le spolupracujeme, web st\u00e1le vylep\u0161ujeme a nyn\u00ed se chyst\u00e1me <\/span>expanzi na dal\u0161\u00ed trh<\/span><\/b>y<\/strong>.<\/span>\u00a0<\/span><\/p>\n Jak to v\u0161echno prob\u00edhalo? P\u0159e\u010dt\u011bte si v\u00edce n\u00ed\u017ee.<\/span>\u00a0<\/span><\/p>\n","uvodny_odstavec":" Jeliko\u017e se jedn\u00e1 o <\/span>B2B web<\/span><\/b>, bylo jednou z\u202fhlavn\u00edch priorit oslovit relevantn\u00ed n\u00e1v\u0161t\u011bvn\u00edky webu natolik, aby na sebe <\/span>zanechali kontakt<\/span><\/b> a obchodn\u00ed z\u00e1stupci Testuj.to je tak mohli kontaktovat s\u202fnab\u00eddkou slu\u017eeb.<\/span>\u00a0<\/span><\/p>\n Pro cel\u00fd nov\u00fd web jsme tak vytv\u00e1\u0159eli novou <\/span>p\u0159ehledn\u011bj\u0161\u00ed strukturu webu<\/span><\/b> a obsahov\u00fd pl\u00e1n pro ka\u017edou str\u00e1nku tak, aby se n\u00e1v\u0161t\u011bvn\u00edci na webu snadno orientovali a dostali se nakonec k <\/span>vypln\u011bn\u00ed kontaktn\u00edho formul\u00e1\u0159e<\/span><\/b>. Pro lep\u0161\u00ed p\u0159edstavu o p\u0159ehlednosti webu jsme nejprve vytvo\u0159ili wireframes a a\u017e n\u00e1sledn\u011b nadesignovali cel\u00fd web.<\/span>\u00a0<\/span><\/p>\n V\u00fdsledkem je <\/span>hrav\u00fd, ale p\u0159ehledn\u00fd web<\/span><\/b>, kde nap\u0159\u00edklad v\u202fmenu tak najdete nav\u00e1d\u011bj\u00edc\u00ed z\u00e1lo\u017eky \u201eCo nab\u00edz\u00edme\u201c, \u201ePro\u010d s\u202fn\u00e1mi\u201c a \u201eJak to funguje\u201c.<\/span><\/p>\n","problem_obrazok":[],"text_k_obrazku_1":"Jak si m\u016f\u017eete v\u0161imnout, cel\u00fd web m\u00e1 velmi barevn\u00e9 a hrav\u00e9 prvky. Pro odli\u0161en\u00ed takzvan\u00fdch \u201ecall to action\u201c tla\u010d\u00edtek vyz\u00edvaj\u00edc\u00edch ke kontaktov\u00e1n\u00ed jsme tak pro odli\u0161en\u00ed zvolili tmav\u011b \u0161edou barvu, kter\u00e1 tak kontrastuje se zbytkem webu.","riesenie_nadpis":"Propojen\u00ed kontaktn\u00edho formul\u00e1\u0159e se softwary 3. stran","riesenie_text":" Vytvo\u0159ili jsme kontaktn\u00ed formul\u00e1\u0159 pomoc\u00ed pluginu <\/span><\/span>Contact<\/span> Form<\/span> 7<\/span><\/span>, kter\u00fd se n\u00e1sledn\u011b pomoc\u00ed API (<\/span>webhooku<\/span>) napojili na software t\u0159et\u00edch stran. Pro toto bylo pot\u0159ebn\u00e9 pou\u017e\u00edt plugin \u201c<\/span><\/span>CF7 to <\/span>Webhook<\/span><\/span>\u201d v kombinaci s <\/span>custom<\/span> PHP k\u00f3dem, kter\u00fd upravuje strukturu zaslan\u00e9ho JSON souboru.<\/span><\/span><\/p>\n","reseni_obrazek":[],"text_k_obrazku_2":"","zaver":" Sou\u010d\u00e1st\u00ed webu byla blogov\u00e1 sekce, kter\u00e1 m\u011bla obsahovat osobitou \u010d\u00e1st pro <\/span>uk\u00e1zky z praxe<\/span><\/b>, na kter\u00fdch klient mohl <\/span>co nejl\u00e9pe odprezentovat sv\u00e9 dosavadn\u00ed v\u00fdsledky<\/span><\/b>, z\u00edskat tak co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost a n\u00e1v\u0161t\u011bvn\u00edky pak n\u00e1sledn\u011b p\u0159esv\u011bd\u010dit ke konverzi (zanech\u00e1n\u00ed kontaktu). <\/span>\u00a0<\/span><\/p>\n Blogov\u00e9 \u010dl\u00e1nky<\/span><\/b> jsme ze star\u00e9ho webu vyexprotovali a na nov\u00fd web importovali pomoc\u00ed pluginu \u201cWP All Export\/Imoport\u201d.\u00a0Pro uk\u00e1zky z praxe bylo nutn\u00e9 vytvo\u0159it nov\u00fd \u201cCustom Post Type\u201d a \u201cCustom Fields\u201d. N\u00e1sledn\u011b se v Oxygenu vytvo\u0159ila na m\u00edru \u0161ablona, kter\u00e1 <\/span>pole dynamicky zobrazuje a nevypln\u011bn\u00e1 pol\u00ed\u010dka schov\u00e1v\u00e1 <\/span><\/b>pomoc\u00ed podm\u00ednek v php.<\/span>\u00a0<\/span><\/p>\n Pro <\/span>organizaci projektu<\/span><\/b> jsme se s klientem dohodli na pou\u017e\u00edv\u00e1n\u00ed aplikace <\/span>Clickup<\/span><\/b> \u2013 velmi se n\u00e1m to b\u011bhem t\u00e9to spolupr\u00e1ce osv\u011bd\u010dilo, a tak se tento n\u00e1stroj sna\u017e\u00edme doporu\u010dit v\u0161em na\u0161im klient\u016fm. E-mailovou komunikaci jsme pro lep\u0161\u00ed p\u0159ehlednost a efektivitu nahradili <\/span>Slackem<\/span><\/b>, co\u017e n\u00e1m ve fin\u00e1le u\u0161et\u0159ilo hodn\u011b \u010dasu. <\/span>\u00a0<\/span><\/p>\n","zaverecny_obrazok":[],"nadpis_cta":"Cht\u011bli byste tak\u00e9 modern\u00ed reprezentativn\u00ed web, kter\u00fd bude prod\u00e1vat?","podnadpis_cta":" P\u0159e\u010dt\u011bte si v\u00edce o na\u0161ich slu\u017eb\u00e1ch <\/span><\/span>zde<\/span><\/span><\/a>, nebo n\u00e1s rovnou <\/span><\/span>kontaktujte<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>\n","fotka_clena_digiamo":[],"jmeno_clena_digiamo":"Radko Sedl\u00e1k","pozice_v_digiamo":"Webdesign & SEO Specialist","text_reference_clena_digiamo":"S Michalom sa mi pracovalo naozaj dobre. V\u017edy dok\u00e1zal ve\u013emi r\u00fdchle odpoveda\u0165 a doda\u0165 po\u017eadovan\u00e9 materi\u00e1ly \u010di inform\u00e1cie. P\u00e1\u010dilo sa mi, \u017ee vedel rozozna\u0165 a doceni\u0165 nami vykonan\u00fa pr\u00e1cu a r\u00e1d si nechal poradi\u0165. Bolo vidie\u0165, \u017ee m\u00e1 sk\u00fasenosti s veden\u00edm podobn\u00fdch projektov a jeho systematick\u00fd pr\u00edstup n\u00e1m pr\u00e1cu \u010dasto zjednodu\u0161il. ","podarilo_sa":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3539"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"sluzba","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/sluzba?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Shrnut\u00ed spolupr\u00e1ce<\/h2>\n
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P\u0159\u00edpadov\u00e9 studie a blogov\u00e9 \u010dl\u00e1nky jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st webu<\/span>\u00a0<\/span><\/h2>\n
Rychlen\u00e1 a p\u0159ehledn\u00e1 komunikace d\u00edky n\u00e1stroj\u016fm\u00a0Slack a Clickup<\/span>\u00a0<\/span><\/h2>\n