{"id":3446,"date":"2026-04-22T09:32:35","date_gmt":"2026-04-22T07:32:35","guid":{"rendered":"https:\/\/new.digiamo.cz\/new\/?page_id=3446"},"modified":"2026-08-18T23:41:09","modified_gmt":"2026-08-18T21:41:09","slug":"ppc","status":"publish","type":"page","link":"https:\/\/new.digiamo.cz\/new\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"<section data-etch-element=\"section\" class=\"pixel\"><canvas data-etch-element=\"container\" class=\"pixel__interactive-grid\" data-pixel-grid=\"true\" aria-hidden=\"true\"><\/canvas><div data-etch-element=\"container\" class=\"pixel__container\"><div class=\"pixel__blue-effect\"><h1 class=\"pixel__heading\">PPC tak, aby byla n\u00e1vratnost investic co nejvy\u0161\u0161\u00ed<\/h1><p class=\"pixel__text\"><p>Pla\u0165te jen za ty, kte\u0159\u00ed maj\u00ed skute\u010dn\u00fd z\u00e1jem. Nastav\u00edme PPC reklamy tak, aby ka\u017ed\u00fd klik znamenal \u0161anci na nov\u00e9ho z\u00e1kazn\u00edka.<\/p>\n<\/p><a href=\"\/ppc\" class=\"pixel__enquiry-button btn--primary\">Spojte se s n\u00e1mi<\/a><div class=\"pixel__logo-carousel\"><p class=\"pixel__logo-text\">P\u0159idejte se k na\u0161im klient\u016fm:<\/p><div role=\"presentation\" data-fade=\"Both Sides\" style=\"--fade-amount: 20%; --opacity: 1; --gap: 5rem;\" class=\"logo-carousel-alpha\"><div style=\"--speed: 20s; --logo-width: auto;\" data-color=\"full color\" class=\"logo-carousel-alpha__track\"> <svg width=\"1962\" height=\"470\" viewBox=\"0 0 1962 470\"><g fill=\"currentColor\"><path d=\"M235 81c53.157 0 100.024 26.758 127.699 67.456l11.553 21.146h-52.746l-9.734-11.694c-19.648-19.474-46.791-31.519-76.772-31.519-59.962 0-108.571 48.179-108.571 107.611S175.038 341.611 235 341.611c44.972 0 83.557-27.101 100.039-65.724l6.009-19.185h-168.03v-43.55h214.387l.8 5.205A154 154 0 0 1 389 234c0 84.5-68.948 153-154 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195.49,67.699ZM215.263,55.424L215.263,74.924L211.541,74.924L211.541,73.104L211.487,73.104C210.565,74.734 208.881,75.304 207.304,75.304C203.014,75.304 201.222,71.502 201.222,67.536C201.222,62.539 204.045,60.095 207.223,60.095C209.668,60.095 210.808,61.426 211.406,62.349L211.461,62.349L211.461,55.424L215.263,55.424ZM205.132,67.807C205.132,69.52 205.811,72.182 208.255,72.182C210.673,72.182 211.623,70.17 211.623,68.025C211.623,65.716 210.972,63.38 208.365,63.38C205.946,63.38 205.132,65.527 205.132,67.807ZM230.362,64.277L230.362,72.099C230.362,73.81 230.743,74.191 231.204,74.353L231.204,74.924L227.103,74.924C226.887,74.246 226.832,74.028 226.751,73.215C225.882,74.11 224.66,75.304 222.078,75.304C219.906,75.304 217.68,74.083 217.68,71.095C217.68,68.269 219.471,66.83 221.889,66.477L225.31,65.962C225.909,65.88 226.641,65.636 226.641,64.821C226.641,63.218 225.122,63.136 224.143,63.136C222.243,63.136 221.916,64.304 221.806,65.146L218.141,65.146C218.575,60.719 221.644,60.095 224.605,60.095C226.641,60.095 230.362,60.719 230.362,64.277ZM226.641,69.737L226.641,67.889C226.26,68.189 225.635,68.433 224.06,68.676C222.649,68.922 221.481,69.274 221.481,70.85C221.481,72.182 222.514,72.589 223.247,72.589C224.931,72.589 226.641,71.503 226.641,69.737Z\" style=\"fill:white;\"><\/path> <\/g> <g transform=\"matrix(-4.16667,0,0,4.16667,387.437,-905.037)\"> <rect x=\"62.209\" y=\"228.235\" width=\"0.999\" height=\"0.01\" style=\"fill:white;\"><\/rect> <\/g> <g transform=\"matrix(4.16667,0,0,4.16667,698.041,780.307)\"> <rect x=\"0\" y=\"0\" width=\"1.151\" height=\"0.014\" style=\"fill:white;\"><\/rect> <\/g> <\/svg> <\/div><\/div><\/div><\/div><div class=\"pixel__right-side\"><div class=\"rocket-ppc-pack\"><div class=\"rocket-ppc-pack__rocket-card\"><div class=\"rocket-ppc-pack__image-wrapper\"><img loading=\"lazy\" decoding=\"async\"  sizes=\"auto, (max-width: 695px) 100vw, 695px\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/rocket-bottom-cut.png 695w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/rocket-bottom-cut-270x300.png 270w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/rocket-bottom-cut-150x150.png 150w\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/rocket-bottom-cut.png\" width=\"695\" height=\"773\" class=\"rocket-ppc-pack__image\" alt=\"\" \/><\/div><a href=\"\/1-month-starter-pack\/\" class=\"rocket-ppc-pack__copy-wrapper clickable-parent\"><div class=\"rocket-ppc-pack__text-wrapper\"><h3 class=\"rocket-ppc-pack__heading\">Zkuste n\u00e1\u0161<br \/><\/h3><div class=\"rocket-ppc-pack__text\">1 Month Starter Pack<\/div><\/div><div class=\"rocket-ppc-pack__icon-wrapper\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/sipka-v-kruhu.svg\" class=\"rocket-ppc-pack__icon\" alt=\"\" \/><\/div><\/a><\/div><\/div><\/div><\/div><div class=\"hero-pixels-wrapper\"> <svg xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;translate:none;rotate:none;scale:none;transform-origin:50% 100%;transform:translate(0,0)\" viewBox=\"0 0 3303 143\" class=\"hero-pixels-wrapper__svg growpixel\"><path d=\"M0 0h3303v143H0z\" style=\"fill:none\"><\/path><path d=\"M8756-2975h-9909v-143h3303v47.67h3303v47.66h3303z\" class=\"growpixel\" style=\"fill:#fff\" transform=\"matrix(-.18829 0 0 1 3085.91 3118)\"><\/path><\/svg> <\/div><\/section><section data-etch-element=\"section\" class=\"case-studies\"><div data-etch-element=\"container\" class=\"case-studies__container\"><div data-etch-element=\"container\" class=\"case-studies__introduction\"><h2 class=\"case-studies__heading\">Rozjeli jsme des\u00edtky startup\u016f i glob\u00e1ln\u00edch zna\u010dek<\/h2><p class=\"case-studies__text\">P\u0159esv\u011bd\u010dte se na vlastn\u00ed o\u010di, \u017ee n\u00e1mi spravovan\u00e9 kampan\u011b vyd\u011bl\u00e1vaj\u00ed.\u202f <\/p><\/div><div class=\"case-studies-carousel\" data-carousel-alpha=\"caseStudies\" data-carousel-type=\"simple\" data-draggable=\"true\" data-justify=\"start\" data-start-index=\"0\" data-loop=\"true\" role=\"group\" aria-label=\"P\u0159\u00edpadov\u00e9 studie\"><div class=\"case-studies-carousel__viewport\" data-carousel-alpha-viewport=\"\"><ul class=\"case-studies-carousel__slides\"><div class=\"case-study-card\"><h3 class=\"case-study-card__heading\">Zv\u00fd\u0161en\u00ed klient\u016f o 250 % se sn\u00ed\u017een\u00edm ceny za konverzi na polovinu<\/h3><div class=\"case-study-card__brand\"><div class=\"services-tag\"><a href=\"https:\/\/new.digiamo.cz\/new\/sluzba\/ppc\/\" class=\"case-study-card__specific-services\">PPC<\/a><a href=\"https:\/\/new.digiamo.cz\/new\/sluzba\/strategie\/\" class=\"case-study-card__specific-services\">Strategie<\/a><\/div><figure class=\"case-study-card__figure\"><img decoding=\"async\" class=\"case-study-card__image\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2025\/05\/Healthplus.svg\" alt=\"\" \/><\/figure><\/div><div class=\"case-study-repeater-div\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/healthplus\/\" class=\"case-study-repeater-image-wrapper\"><figure class=\"case-study-card__image-figure\"><img decoding=\"async\" class=\"case-study-card__card-image-health\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/03\/Artboard1_6.webp\" alt=\"\" \/><\/figure><div class=\"blurry-dot\"><\/div><\/a><button class=\"case-study-card__button btn--secondary-light btn--outline\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/healthplus\/\" class=\"case-study-card__anchor\">P\u0159e\u010d\u00edst v\u00edce<\/a><\/button><\/div><\/div><div class=\"case-study-card\"><h3 class=\"case-study-card__heading\">Stovky tis\u00edc korun tr\u017eeb m\u011bs\u00ed\u010dn\u011b d\u00edky Google Ads pro Annabelle Minerals<\/h3><div class=\"case-study-card__brand\"><div class=\"services-tag\"><a href=\"https:\/\/new.digiamo.cz\/new\/sluzba\/ppc\/\" class=\"case-study-card__specific-services\">PPC<\/a><\/div><figure class=\"case-study-card__figure\"><img decoding=\"async\" class=\"case-study-card__image\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/czeski-logo-16376713905.jpg-2.png\" alt=\"\" \/><\/figure><\/div><div class=\"case-study-repeater-div\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/annabelle-minerals-ppc\/\" class=\"case-study-repeater-image-wrapper\"><figure class=\"case-study-card__image-figure\"><img decoding=\"async\" class=\"case-study-card__card-image-health\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/08\/Artboard1_7.png.webp\" alt=\"\" \/><\/figure><div class=\"blurry-dot\"><\/div><\/a><button class=\"case-study-card__button btn--secondary-light btn--outline\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/annabelle-minerals-ppc\/\" class=\"case-study-card__anchor\">P\u0159e\u010d\u00edst v\u00edce<\/a><\/button><\/div><\/div><div class=\"case-study-card\"><h3 class=\"case-study-card__heading\">Didacticus: kdy\u017e PPC p\u0159estane b\u00fdt \u010dern\u00e1 d\u00edra na rozpo\u010det<\/h3><div class=\"case-study-card__brand\"><div class=\"services-tag\"><a href=\"https:\/\/new.digiamo.cz\/new\/sluzba\/ppc\/\" class=\"case-study-card__specific-services\">PPC<\/a><\/div><figure class=\"case-study-card__figure\"><img decoding=\"async\" class=\"case-study-card__image\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/08\/did-logo-new.svg\" alt=\"\" \/><\/figure><\/div><div class=\"case-study-repeater-div\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/didacticus-ppc-case-study\/\" class=\"case-study-repeater-image-wrapper\"><figure class=\"case-study-card__image-figure\"><img decoding=\"async\" class=\"case-study-card__card-image-health\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2021\/08\/Artboard1_4.png\" alt=\"\" \/><\/figure><div class=\"blurry-dot\"><\/div><\/a><button class=\"case-study-card__button btn--secondary-light btn--outline\"><a href=\"https:\/\/new.digiamo.cz\/new\/case-studies\/didacticus-ppc-case-study\/\" class=\"case-study-card__anchor\">P\u0159e\u010d\u00edst v\u00edce<\/a><\/button><\/div><\/div><\/ul><\/div><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"pricing\"><div data-etch-element=\"container\" class=\"pricing__container\"><div class=\"pricing__intro\"><h2 class=\"pricing__small-title\">Co nab\u00edz\u00edme<\/h2><h2 class=\"pricing__heading\">Vyzkou\u0161ejte startovac\u00ed PPC bal\u00ed\u010dek pro nov\u00e9 klienty<\/h2><p>Vyberte si p\u0159esn\u011b to, co v\u00e1\u0161 byznys pot\u0159ebuje v r\u00e1mci PPC \u2013 od auditu po propagaci na YouTube a soci\u00e1ln\u00edch s\u00edt\u00edch. Nab\u00eddku i strategii p\u0159izp\u016fsob\u00edme va\u0161im c\u00edl\u016fm a rozpo\u010dtu.<\/p><\/div><div class=\"pricing__pricing-cards\"><div class=\"pricing__price-card\"><a href=\"https:\/\/www.digiamo.cz\/sluzba_cs\/ppc\/\" class=\"pricing__specific-services services-tag__specific-services case-study-card__specific-services\">Garance vr\u00e1cen\u00ed pen\u011bz<\/a><h2 class=\"pricing__heading\">Audit PPC<\/h2><p class=\"pricing__text\">Anal\u00fdza PPC \u00fa\u010dtu zam\u011b\u0159en\u00e1 na co nejvy\u0161\u0161\u00ed n\u00e1vratnost.<\/p><div class=\"pricing__price\"><p class=\"pricing__amount\">Od 9 900 K\u010d<\/p><p class=\"pricing__text\">bez DPH<\/p><\/div><div class=\"pricing__list\"><h4 class=\"pricing__list-heading\">Co je sou\u010d\u00e1st\u00ed:<\/h4><ul class=\"pricing__characteristics-list\"><li class=\"pricing__item\">Anal\u00fdza strategie reklamy<\/li><li class=\"pricing__item\">Rozlo\u017een\u00ed rozpo\u010dtu a v\u00fdkonnost<\/li><li class=\"pricing__item\">Zn\u011bn\u00ed reklam<\/li><li class=\"pricing__item\">Anal\u00fdza c\u00edlov\u00e9 str\u00e1nky<\/li><\/ul><\/div><a href=\"\/audit-ppc\/\" class=\"blogposts-preview__anchor btn--outline btn--secondary\"><p>V\u00edce o auditu<\/p> <svg viewBox=\"0 0 33 33\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2\" class=\"blogposts-preview__svg\"><path d=\"m24 40.3-2.8-2.85L32.7 26h-25v-4h25L21.2 10.5 24 7.7 40.3 24 24 40.3Z\" style=\"fill:#515cf6;fill-rule:nonzero\" transform=\"translate(-7.7 -7.7)\"><\/path><\/svg> <\/a><p class=\"pricing__guarantee\">*Garantujeme vr\u00e1cen\u00ed pen\u011bz do 14 dn\u016f od doru\u010den\u00ed auditu v p\u0159\u00edpad\u011b nespokojenosti s auditem.<\/p><\/div><div class=\"pricing__price-card\"><a href=\"https:\/\/www.digiamo.cz\/sluzba_cs\/ppc\/\" class=\"pricing__specific-services services-tag__specific-services case-study-card__specific-services\">Obl\u00edben\u00e1 volba<\/a><h2 class=\"pricing__heading\">3 month Starter Pack<\/h2><p class=\"pricing__text\">Chcete v\u00fdsledky? Vyzkou\u0161ejte na\u0161e slu\u017eby na 3 m\u011bs\u00edce.<\/p><div class=\"pricing__price\"><p class=\"pricing__amount\">Od 29 900 K\u010d<\/p><p class=\"pricing__text\">bez DPH<\/p><\/div><div class=\"pricing__list\"><h4 class=\"pricing__list-heading\">Co z\u00edsk\u00e1te:<\/h4><ul class=\"pricing__characteristics-list\"><li class=\"pricing__item\">Audit PPC kampan\u00ed s garanc\u00ed vr\u00e1cen\u00ed pen\u011bz<\/li><li class=\"pricing__item\">Kompletn\u00ed spr\u00e1va kampan\u00ed po dobu 3 m\u011bs\u00edc\u016f<\/li><li class=\"pricing__item\">Z\u00e1v\u011bre\u010dn\u00e9 zhodnocen\u00ed spolupr\u00e1ce<\/li><\/ul><\/div><a href=\"\/tvorba-a-nastaveni-ppc-kampani\/\" class=\"blogposts-preview__anchor btn--outline btn--secondary\"><p>V\u00edce o tvorb\u011b a nastaven\u00ed PPC<\/p> <svg viewBox=\"0 0 33 33\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2\" class=\"blogposts-preview__svg\"><path d=\"m24 40.3-2.8-2.85L32.7 26h-25v-4h25L21.2 10.5 24 7.7 40.3 24 24 40.3Z\" style=\"fill:#515cf6;fill-rule:nonzero\" transform=\"translate(-7.7 -7.7)\"><\/path><\/svg> <\/a><p class=\"pricing__guarantee\">*Garantujeme vr\u00e1cen\u00ed pen\u011bz do 14 dn\u016f od doru\u010den\u00ed auditu v p\u0159\u00edpad\u011b nespokojenosti s auditem.<\/p><\/div><div class=\"pricing__price-card\"><a href=\"https:\/\/www.digiamo.cz\/sluzba_cs\/ppc\/\" class=\"pricing__specific-services services-tag__specific-services case-study-card__specific-services\">Pro dlouhodob\u00fd r\u016fst<\/a><h2 class=\"pricing__heading\">Dlouhodob\u00e1 spr\u00e1va PPC<\/h2><p class=\"pricing__text\">Z\u00edskejte dlouhodob\u00e9ho partnera na online propagaci.<\/p><div class=\"pricing__price\"><p class=\"pricing__amount\">Od 9 900 K\u010d \/ m\u011bs\u00edc<\/p><p class=\"pricing__text\">bez DPH<\/p><\/div><div class=\"pricing__list\"><h4 class=\"pricing__list-heading\">Co z\u00edsk\u00e1te:<\/h4><ul class=\"pricing__characteristics-list\"><li class=\"pricing__item\">Dlouhodob\u00e1 strategie r\u016fstu<\/li><li class=\"pricing__item\">Pl\u00e1nov\u00e1n\u00ed sezonn\u00edch kampan\u00ed<\/li><li class=\"pricing__item\">Partner ve v\u0161ech oblastech marketingu<\/li><\/ul><\/div><a href=\"\/sprava-ppc\/\" class=\"blogposts-preview__anchor btn--outline btn--secondary\"><p>V\u00edce o spr\u00e1v\u011b<\/p> <svg viewBox=\"0 0 33 33\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2\" class=\"blogposts-preview__svg\"><path d=\"m24 40.3-2.8-2.85L32.7 26h-25v-4h25L21.2 10.5 24 7.7 40.3 24 24 40.3Z\" style=\"fill:#515cf6;fill-rule:nonzero\" transform=\"translate(-7.7 -7.7)\"><\/path><\/svg> <\/a><p class=\"pricing__guarantee\">*Garantujeme vr\u00e1cen\u00ed pen\u011bz do 14 dn\u016f od doru\u010den\u00ed auditu v p\u0159\u00edpad\u011b nespokojenosti s auditem.<\/p><\/div><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"strategies\"><div data-etch-element=\"container\" class=\"strategies__container\"><div class=\"strategies__intro\"><h2 class=\"pricing__small-title\">PPC Slu\u017eby<\/h2><h2 class=\"strategies__intro-heading\">S \u010d\u00edm v\u00e1m pom\u016f\u017eeme v\nPPC reklam\u011b<\/h2><p class=\"strategies__intro-text\">Vyberte si p\u0159esn\u011b to, co v\u00e1\u0161 byznys pot\u0159ebuje v r\u00e1mci PPC \u2013 od auditu po propagaci na YouTube a soci\u00e1ln\u00edch s\u00edt\u00edch. Nab\u00eddku i strategii p\u0159izp\u016fsob\u00edme va\u0161im c\u00edl\u016fm a rozpo\u010dtu.<\/p><button class=\"pixel__enquiry-button btn--primary\"><a href=\"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/\" class=\"pixel__anchor\">Nez\u00e1vazn\u011b poptat PPC<\/a><\/button><\/div><div class=\"strategies__strategies-cards-wrapper\"><div class=\"strategies__strategie-card\"><a href=\"#\" class=\"strategy-card__anchor\"><h2 class=\"strategies__heading\">PPC audit<\/h2><p class=\"strategies__text\">V p\u0159\u00edpad\u011b, \u017ee ji\u017e PPC kampan\u011b vyu\u017e\u00edv\u00e1te, pod\u00edv\u00e1me se na jejich v\u00fdkon a efektivitu. Va\u0161e kampan\u011b projdou na\u0161\u00edm bedliv\u00fdm okem. Po auditu budete v\u011bd\u011bt, co je t\u0159eba upravit a kde jsou ve va\u0161em reklamn\u00edm \u00fa\u010dtu slabiny.<\/p><\/a><\/div><div class=\"strategies__strategie-card\"><a href=\"#\" class=\"strategy-card__anchor\"><h2 class=\"strategies__heading\">PPC Strategie<\/h2><p class=\"strategies__text\">Vytvo\u0159\u00edme strategii na m\u00edru va\u0161emu podnik\u00e1n\u00ed \u2013 zvol\u00edme vhodn\u00e9 kan\u00e1ly, vybereme vhodnou prodejn\u00ed zpr\u00e1vu pro danou c\u00edlovou skupinu a vytvo\u0159\u00edme si z\u00e1kaznick\u00e9 segmenty. To v\u0161e je dopln\u011bno o ak\u010dn\u00ed pl\u00e1n, d\u00edky kter\u00e9mu bude jasn\u00e9, jak se bude v\u202fn\u00e1sleduj\u00edc\u00edm obdob\u00ed postupovat.<\/p><\/a><\/div><div class=\"strategies__strategie-card\"><a href=\"#\" class=\"strategy-card__anchor\"><h2 class=\"strategies__heading\">Tvorba a nastaven\u00ed PPC<\/h2><p class=\"strategies__text\">Pokud s\u202fPPC za\u010d\u00edn\u00e1te, zajist\u00edme v\u00e1m hladk\u00fd start. Zalo\u017e\u00edme v\u00e1m ve\u0161ker\u00e9 reklamn\u00ed \u00fa\u010dty, spr\u00e1vn\u011b nastav\u00edme m\u011b\u0159en\u00ed a spust\u00edme prvn\u00ed kampan\u011b.<\/p><\/a><\/div><div class=\"strategies__strategie-card\"><a href=\"#\" class=\"strategy-card__anchor\"><h2 class=\"strategies__heading\">Propagace na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2><p class=\"strategies__text\">V\u202fr\u00e1mci PPC slu\u017eeb nab\u00edz\u00edme tak\u00e9 propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch. Vytvo\u0159\u00edme kampan\u011b na Facebooku, Instagramu, LinkedInu, YouTube i Tiktoku \u2013 v\u0161e podle va\u0161ich konkr\u00e9tn\u00edch pot\u0159eb a po\u017eadavk\u016f.<\/p><\/a><\/div><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"profitability\"><div data-etch-element=\"container\" class=\"profitability__container\"><div class=\"profitability__intro\"><h2 class=\"profitability__intro-heading\">Jak zajist\u00edme n\u00e1vratnost PPC kampan\u00ed?<\/h2><p class=\"profitability__text\">Jednodu\u0161e \u0159e\u010deno kvalitn\u00ed strategi\u00ed a starou dobrou optimalizac\u00ed kampan\u00ed \u2013 v\u0161e budeme m\u011b\u0159it, vyhodnocovat, a na z\u00e1klad\u011b toho kampan\u011b d\u00e1le optimalizovat.<\/p><\/div><div class=\"profitability__profitability-cards-wrapper\"><div class=\"profitability__profitability-card\"><div class=\"profitability__title\"><h4 class=\"profitability__heading\">Detailn\u00ed pozn\u00e1n\u00ed va\u0161eho podnik\u00e1n\u00ed<\/h4> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#1f1f1f\" class=\"profitability__svg\"><path d=\"M260-120v-73l47-47H140q-24 0-42-18t-18-42v-480q0-24 18-42t42-18h680q24 0 42 18t18 42v480q0 24-18 42t-42 18H652l48 47v73H260ZM140-300h680v-480H140v480Zm0 0v-480 480Z\"><\/path><\/svg> <\/div><div class=\"profitability__explication\"><p class=\"profitability__text\">Na za\u010d\u00e1tku spolupr\u00e1ce se sezn\u00e1m\u00edme co nejbl\u00ed\u017ee s va\u0161\u00edm podnik\u00e1n\u00edm, c\u00edlovou skupinou a c\u00edli spolupr\u00e1ce. Vydefinujeme si tak\u00e9, jak\u00fdmi metrikami budeme v\u00fdsledky m\u011b\u0159it.<\/p><\/div><div class=\"profitability__hashtag\"><p class=\"profitability__hashtag-text\">#sezn\u00e1men\u00ed<\/p><\/div><\/div><div class=\"profitability__profitability-card\"><div class=\"profitability__title\"><h4 class=\"profitability__heading\">Strategie zam\u011b\u0159en\u00e1 na c\u00edlov\u00e9 skupiny<\/h4> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#1f1f1f\" class=\"profitability__svg\"><path d=\"M120-331v-60h306v60H120Zm0-165v-60h473v60H120Zm0-165v-60h473v60H120Zm532 460L516-337l42-43 94 93 185-185 43 43-228 228Z\"><\/path><\/svg> <\/div><div class=\"profitability__explication\"><p class=\"profitability__text\">Vytvo\u0159\u00edme si z\u00e1kaznick\u00e9 segmenty, vybereme vhodnou prodejn\u00ed zpr\u00e1vu pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Zvol\u00edme tak\u00e9 vhodn\u00e9 kan\u00e1ly propagace, a na z\u00e1klad\u011b toho v\u0161e napl\u00e1nujeme.<\/p><\/div><div class=\"profitability__hashtag\"><p class=\"profitability__hashtag-text\">#strategie<\/p><\/div><\/div><div class=\"profitability__profitability-card\"><div class=\"profitability__title\"><h4 class=\"profitability__heading\">Pravideln\u00e1 optimalizace a testov\u00e1n\u00ed <\/h4> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#1f1f1f\" class=\"profitability__svg\"><path d=\"M320-242 80-482l242-242 43 43-199 199 197 197-43 43Zm318 2-43-43 199-199-197-197 43-43 240 240-242 242Z\"><\/path><\/svg> <\/div><div class=\"profitability__explication\"><p class=\"profitability__text\">Kampan\u011b spust\u00edme a zajist\u00edme p\u0159esn\u00e9 m\u011b\u0159en\u00ed. N\u00e1sledn\u011b kampan\u011b pravideln\u011b vyhodnocujeme a na z\u00e1klad\u011b toho je optimalizujeme. Pou\u0161t\u00edme se tak\u00e9 do AB testov\u00e1n\u00ed i testov\u00e1n\u00ed nov\u00fdch strategi\u00ed.<\/p><\/div><div class=\"profitability__hashtag\"><p class=\"profitability__hashtag-text\">#optimalizace<\/p><\/div><\/div><div class=\"profitability__profitability-card\"><div class=\"profitability__title\"><h4 class=\"profitability__heading\">Zalo\u017eeno na datech a p\u0159ehledn\u00e9m reportingu<\/h4> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#1f1f1f\" class=\"profitability__svg\"><path d=\"M450-280H280q-83 0-141.5-58.5T80-480q0-83 58.5-141.5T280-680h170v60H280q-58.33 0-99.17 40.76-40.83 40.77-40.83 99Q140-422 180.83-381q40.84 41 99.17 41h170v60ZM325-450v-60h310v60H325Zm185 170v-60h170q58.33 0 99.17-40.76 40.83-40.77 40.83-99Q820-538 779.17-579q-40.84-41-99.17-41H510v-60h170q83 0 141.5 58.5T880-480q0 83-58.5 141.5T680-280H510Z\"><\/path><\/svg> <\/div><div class=\"profitability__explication\"><p class=\"profitability__text\">Hned po spu\u0161t\u011bn\u00ed kampan\u00ed vytvo\u0159\u00edme p\u0159ehledn\u00e9 a automaticky aktualizovan\u00e9 reporty v Google Data Studiu. V\u0161e tak\u00e9 pravideln\u011b komunikujeme a r\u00e1di ve\u0161ker\u00e9 detaily vysv\u011btl\u00edme.<\/p><\/div><div class=\"profitability__hashtag\"><p class=\"profitability__hashtag-text\">#reporting\n<\/p><\/div><\/div><\/div><\/div><\/section><section style=\"background-color:var(--secondary-ultra-light)\" data-etch-element=\"section\" class=\"premium-seo-agency\"><div data-etch-element=\"container\" class=\"premium-seo-agency__container\"><div class=\"premium-seo-agency__premium-left\"><h2 class=\"premium-seo-agency__heading\">Pro\u010d si vybrat na PPC pr\u00e1v\u011b n\u00e1s?<\/h2><div class=\"premium-seo-agency__characteristic\"><div class=\"premium-seo-agency__div\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"premium-seo-agency__svg\"><path d=\"M435-135v-324L229-665v99h-94v-260h259v95h-98l233 233v363h-94Zm154-388-66-66 140-142h-97v-95h260v260h-95v-98L589-523Z\"><\/path><\/svg> <\/div><div class=\"premium-seo-agency__div\"><h3 class=\"premium-seo-agency__heading\">Dlouhodob\u00e1 strategie i flexibilita<\/h3><p class=\"premium-seo-agency__text\">D\u00e1v\u00e1me si z\u00e1le\u017eet na tom, aby PPC reklamy dob\u0159e zapadly do va\u0161eho marketingov\u00e9ho mixu, st\u011b\u017eejn\u00ed je tak pro n\u00e1s skv\u011bl\u00e1 strategie. Z\u00e1rove\u0148 jsme ale flexibiln\u00ed a p\u0159izp\u016fsobujeme se zm\u011bn\u00e1m a trend\u016fm. <\/p><\/div><\/div><div class=\"premium-seo-agency__characteristic\"><div class=\"premium-seo-agency__div\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"premium-seo-agency__svg\"><path d=\"M179-179q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19ZM179-433q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19ZM179-687q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Zm254 0q-19-19-19-47t19-47q19-19 47-19t47 19q19 19 19 47t-19 47q-19 19-47 19t-47-19Z\"><\/path><\/svg> <\/div><div class=\"premium-seo-agency__div\"><h3 class=\"premium-seo-agency__heading\">Ne\u0159e\u0161\u00edme pouze spr\u00e1vu PPC \u00fa\u010dt\u016f<\/h3><p class=\"premium-seo-agency__text\">Online marketing \u0159e\u0161\u00edme komplexn\u011b. V r\u00e1mci spolupr\u00e1ce \u0159e\u0161\u00edme prodejnost webu a tak\u00e9 v\u00e1m pom\u016f\u017eeme v\u202fjin\u00fdch oblastech online marketingu (SEO, analytika, soci\u00e1ln\u00ed s\u00edt\u011b a dal\u0161\u00ed).<\/p><\/div><\/div><div class=\"premium-seo-agency__characteristic\"><div class=\"premium-seo-agency__div\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"premium-seo-agency__svg\"><path d=\"M447-109v-86q-63-11-101.5-48.5T292-339l78-30q15 52 47 73.5t72 21.5q45 0 71.5-20.5T587-350q0-39-28-62.5T456-459q-70-21-106.5-62.5T313-623q0-52 33-92.5T447-766v-85h71v85q47 9 82.5 35.5T654-659l-76 31q-14-30-37.5-45.5T481-689q-41 0-63 16.5T396-626q0 32 24 53.5T529-525q70 23 105.5 64.5T670-354q0 66-38.5 107T518-194v85h-71Z\"><\/path><\/svg> <\/div><div class=\"premium-seo-agency__div\"><h3 class=\"premium-seo-agency__heading\">8 500 K\u010d pro nov\u00e9 klienty<\/h3><p class=\"premium-seo-agency__text\">V p\u0159\u00edpad\u011b, \u017ee budete poprv\u00e9 za\u010d\u00ednat s Google Ads kampan\u00ed u n\u00e1s, za\u0159\u00edd\u00edme V\u00e1m 8 500 K\u010d kreditu do za\u010d\u00e1tku zdarma. A to se vyplat\u00ed.<\/p><\/div><\/div><div class=\"premium-seo-agency__characteristic\"><div class=\"premium-seo-agency__div\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"premium-seo-agency__svg\"><path d=\"m128-198-66-66 318-318 164 165 129-146q-60-65-132.5-100T383-698q-72 0-137.5 26T127-599l-66-67q65-59 146.5-93T383-793q102 0 193.5 43.5T736-631l97-110 66 66-107 122q36 50 58.5 118T882-296h-95q-6-51-21-97t-39-88L548-281 380-450 128-198Z\"><\/path><\/svg> <\/div><div class=\"premium-seo-agency__div\"><h3 class=\"premium-seo-agency__heading\">P\u0159ehledn\u00fd report 24\/7<\/h3><p class=\"premium-seo-agency__text\">Samoz\u0159ejmost\u00ed je u n\u00e1s p\u0159ehledn\u00fd a pln\u011b automatizovan\u00fd report v Looker Studiu, d\u00edky kter\u00e9mu m\u00e1te p\u0159ehled o sv\u00fdch investic\u00edch. V\u00fdsledky s v\u00e1mi otev\u0159en\u011b a pravideln\u011b proch\u00e1z\u00edme.<\/p><\/div><\/div><\/div><div class=\"premium-seo-agency__premium-right\"><figure style=\"background-color:var(--secondary)\" class=\"premium-seo-agency__figure premium-seo-agency__image-bg\"><video autoplay=\"\" loop=\"\" muted=\"\" playsinline=\"\" preload=\"auto\" style=\"width:100%; height:auto; background:transparent;\"><source src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/computer_turntable_web_1200_safari.mov\" type=\"video\/mp4; codecs=&quot;hvc1&quot;\" \/><source src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/computer_turntable_web_1200_transparent.webm\" type=\"video\/webm\" \/><\/video><\/figure><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"investing\"><div data-etch-element=\"container\" class=\"investing__container\"><div class=\"investing__investing-left\"><h2 class=\"investing__heading\">Pro\u010d investovat do PPC?<\/h2><p class=\"investing__text\">Jen m\u00e1lokter\u00fd marketingov\u00fd kan\u00e1l v\u00e1m poskytne takov\u00e9 mo\u017enosti c\u00edlen\u00ed jako PPC reklamy. Vyu\u017eijte k c\u00edlen\u00ed demografick\u00e9 \u00fadaje, lokalitu u\u017eivatele, jeho z\u00e1jmy a z\u00e1m\u011bry ke koupi \u010di kl\u00ed\u010dov\u00e1 slova, u kter\u00fdch se m\u00e1 va\u0161e reklama zobrazit. <br \/><br \/>V\u011bd\u011bli jste, \u017ee\u2026<\/p><div class=\"investing__list\"><div class=\"investing__item\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"investing__svg\"><path d=\"M120-120v-60h720v60H120Zm0-165v-60h480v60H120Zm0-165v-60h720v60H120Zm0-165v-60h480v60H120Zm0-165v-60h720v60H120Z\"><\/path><\/svg> <p class=\"investing__text\">Dle v\u00fdzkumu Unbounce existuje u 50% lid\u00ed, kte\u0159\u00ed na str\u00e1nky p\u0159ijdou z\u202fPPC reklamy, v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee provedou n\u00e1kup, ne\u017e u t\u011bch, kte\u0159\u00ed p\u0159ijdou z\u202fp\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed?<\/p><\/div><div class=\"investing__item\"> <svg height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"#4f5cff\" class=\"investing__svg\"><path d=\"M180-120q-24 0-42-18t-18-42v-600q0-24 18-42t42-18h600q24 0 42 18t18 42v600q0 24-18 42t-42 18H180Zm0-60h270v-600H180v600Zm330 0h270v-301H510v301Zm0-361h270v-239H510v239Z\"><\/path><\/svg> <p class=\"investing__text\">Dle Clutch.co klikne 33 % lid\u00ed ve vyhled\u00e1v\u00e1n\u00ed na placenou reklamu, proto\u017ee p\u0159\u00edmo odpov\u00edd\u00e1 na jejich vyhled\u00e1vac\u00ed dotaz?\n<\/p><\/div><\/div><p class=\"investing__text\">U pay-per-click reklam v\u017edy v\u00edte, kolik p\u0159esn\u011b proinvestujete a co p\u0159esn\u011b v\u00e1m to p\u0159inese. Oproti SEO tak m\u00e1te v\u00fdhodu v p\u0159esn\u00e9m zac\u00edlen\u00ed a dobr\u00e9 m\u011b\u0159itelnosti v\u00fdsledk\u016f. Hned tak vid\u00edte, kter\u00e9 kampan\u011b jsou pro v\u00e1s ziskov\u00e9 a kter\u00e9 naopak ztr\u00e1tov\u00e9.<\/p><\/div><div class=\"investing__investing-right\"><figure><img loading=\"lazy\" decoding=\"async\"  sizes=\"auto, (max-width: 1572px) 100vw, 1572px\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO.webp 1572w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO-300x220.webp 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO-1024x750.webp 1024w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO-150x150.webp 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO-768x563.webp 768w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO-1536x1126.webp 1536w\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/digi-web-ukazaka-SEO.webp\" alt=\"\" width=\"1572\" height=\"1152\" \/><\/figure><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"premium-tools\"><div data-etch-element=\"container\" class=\"premium-tools__container\"><div class=\"premium-tools__intro\"><h2 class=\"premium-tools__heading\">Kde budou va\u0161e reklamy vid\u011bt?<\/h2><\/div><div class=\"premium-tools__tools-logos\"><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/googleads.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/07\/skliklogo.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/facebook-ads-2.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/ig-logo.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/linkedin-logo.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/logo-heureka-1-2.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/tiktok-logo.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img loading=\"lazy\" decoding=\"async\"  sizes=\"auto, (max-width: 1814px) 100vw, 1814px\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo.webp 1814w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo-300x80.webp 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo-1024x273.webp 1024w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo-150x150.webp 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo-768x204.webp 768w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo-1536x409.webp 1536w\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/zbozi-logo.webp\" alt=\"\" width=\"1814\" height=\"483\" class=\"premium-tools__image\" \/><\/figure><figure class=\"premium-tools__figure\"><img decoding=\"async\"  src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/04\/twitter.svg\" alt=\"\" class=\"premium-tools__image\" \/><\/figure><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"faq\"><div data-etch-element=\"container\" class=\"faq__container\"><h2 class=\"faq__heading\">\u010casto kladen\u00e9 dotazy<\/h2><div data-etch-accordion=\"\" data-etch-accordion-open-first=\"true\" data-etch-accordion-allow-multiple=\"false\" class=\"etch-accordion--custom etch-accordion \"><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">Pro jak\u00e9 typy firem je report ur\u010den?<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>PPC Growth Report je ide\u00e1ln\u00ed pro e-shopy, B2B firmy, SaaS, reality a dal\u0161\u00ed odv\u011btv\u00ed, kter\u00e1 cht\u011bj\u00ed \u0161k\u00e1lovat sv\u00e9 kampan\u011b.<\/p><\/div><\/div><\/div><\/div><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">Kolik \u010dasu anal\u00fdza zabere?<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>Do 4 pracovn\u00edch dn\u016f v\u00e1m po\u0161leme hotov\u00fd PPC Growth Report.<\/p><\/div><\/div><\/div><\/div><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">Co kdy\u017e nebudu cht\u00edt pokra\u010dovat se spoluprac\u00ed?<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>\u017d\u00e1dn\u00fd probl\u00e9m! Report v\u00e1m z\u016fstane a m\u016f\u017eete ho vyu\u017e\u00edt pro intern\u00ed optimalizaci.<\/p><\/div><\/div><\/div><\/div><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">Kolik PPC Growth Report stoj\u00ed?<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>Cena reportu je 15 000 K\u010d, a zahrnuje detailn\u00ed anal\u00fdzu, strategii \u0161k\u00e1lov\u00e1n\u00ed a konkr\u00e9tn\u00ed doporu\u010den\u00ed.<\/p><\/div><\/div><\/div><\/div><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">D\u00e1 se n\u011bjak vyhnout velk\u00e9 po\u010d\u00e1te\u010dn\u00ed investici? Teprve za\u010d\u00edn\u00e1m a nem\u00e1m moc pen\u011bz na reklamu\u2026<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>V\u017edy p\u0159istupujeme ke klient\u016fm individu\u00e1ln\u011b a navrhneme kampan\u011b s\u202fohledem na va\u0161e finan\u010dn\u00ed mo\u017enosti. V\u00fdhodou PPC je jednotliv\u00e9 rozd\u011blen\u00ed kampan\u011b do \u010d\u00e1st\u00ed, kter\u00e9 je mo\u017en\u00e9 spou\u0161t\u011bt postupn\u011b, a\u017e kdy\u017e si na sebe vyd\u011blaj\u00ed.<\/p><\/div><\/div><\/div><\/div><div class=\"etch-accordion__item\"><h3 class=\"etch-accordion__header\"><button aria-expanded=\"false\" class=\"etch-accordion__button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"48px\" viewBox=\"0 -960 960 960\" width=\"48px\" fill=\"currentColor\" class=\"etch-accordion__svg\" aria-hidden=\"true\"><path d=\"M450-450H200v-60h250v-250h60v250h250v60H510v250h-60v-250Z\" class=\"etch-accordion__svg-path\"><\/path><\/svg><span class=\"faq--heading\">Nem\u00e1m e-shop, ale prezenta\u010dn\u00ed web. Je pro m\u011b PPC reklama vhodn\u00e1?<\/span><\/button><\/h3><div role=\"region\" class=\"etch-accordion__panel\" aria-hidden=\"true\"><div class=\"etch-accordion__content\"><div class=\"etch-accordion__content-inner\"><p>Ano, i v\u202ftomto p\u0159\u00edpad\u011b pro V\u00e1s m\u016f\u017ee b\u00fdt PPC reklama vhodn\u00fd propaga\u010dn\u00ed kan\u00e1l? I na webech, kter\u00e9 nejsou e-shopy, se daj\u00ed vyhodnocovat konverze, kter\u00e9 si s\u202fv\u00e1mi ur\u010d\u00edme. Mohou to b\u00fdt nap\u0159\u00edklad odeslan\u00e9 popt\u00e1vky, p\u0159e\u010dten\u00e9 odborn\u00e9 \u010dl\u00e1nky, odb\u011br newsletteru, \u010di zaps\u00e1n\u00ed do kurzu. PPC se d\u00e1 tak\u00e9 pou\u017e\u00edt pro \u010dist\u00fd branding nebo jako podpora aktivity na&amp;hellip;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section data-etch-element=\"section\" class=\"martin-contact-section\"><canvas class=\"martin-contact-section__pixel-grid\" data-pixel-grid=\"true\" aria-hidden=\"true\"><\/canvas><div data-etch-element=\"container\" class=\"martin-contact-section__container\"><div class=\"martin-contact-section__contact-left-div\"><div class=\"martin-contact-section__title-div\"><h2 class=\"martin-contact-section__heading\">Chcete zjistit, jak zv\u00fd\u0161it prodeje d\u00edky\ntvrd\u00fdm dat\u016fm?<\/h2><p class=\"martin-contact-section__text martin-contact-section__lede\">Ozv\u011bte se n\u00e1m!<\/p><a href=\"https:\/\/new.digiamo.cz\/new\/spojte-se-snami\/\" class=\"martin-contact-section__button btn--primary\">Spojte se s n\u00e1mi<\/a><\/div><\/div><div class=\"martin-contact-section__contact-right-div\"><figure class=\"martin-contact-section__figure\"><img loading=\"lazy\" decoding=\"async\"  sizes=\"auto, (max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3.webp 900w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3-162x300.webp 162w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3-552x1024.webp 552w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3-150x150.webp 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3-768x1426.webp 768w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3-827x1536.webp 827w\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2026\/05\/mh3.webp\" alt=\"\" width=\"900\" height=\"1671\" class=\"martin-contact-section__image\" \/><\/figure><div class=\"martin-contact-section__sign-div\"><p class=\"martin-contact-section__text\">Martin Havl\u00edn<\/p><p class=\"martin-contact-section__text martin-contact-section__smalltext\">Jednatel spole\u010dnosti Digiamo<\/p> <svg xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2\" viewBox=\"0 0 304 54\" class=\"martin-contact-section__svg\"><path d=\"M778.701 297.1c-.097.526.201 1.024 1.296 1.112a.778.778 0 0 0 .143.014h4.162c.967 0 1.826-.028 2.541.048.416.044.77.079.995.309.115.118.167.292.204.514.071.424.05.962-.048 1.646-.19 1.333-1.438 2.888-2.946 4.473-2.549 2.678-5.949 5.311-7.727 6.82-.729.618-1.217 1.103-1.391 1.364a1.458 1.458 0 0 0-.265.821c0 .404.124.717.303.966.24.333.609.582 1.118.668.682.117 1.937-.236 2.632-.435 1.665-.475 4.651-2.082 7.382-2.764 1.279-.32 2.49-.486 3.36.057.501.313.821.887.994 1.753.078.387-.064.81-.278 1.259-.303.634-.779 1.288-1.336 1.934-1.819 2.11-4.498 4.096-5.715 4.87-7.911 5.035-17.573 8.041-25.998 12.253-.747.374-7.433 4.358-9.158 6.851-.854 1.234-.753 2.31-.034 3.029.228.228.732.564 1.488.264.641-.255 2.917-2.101 3.487-2.538 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