{"id":3657,"date":"2026-05-19T10:26:26","date_gmt":"2026-05-19T08:26:26","guid":{"rendered":"https:\/\/new.digiamo.cz\/new\/?page_id=3657"},"modified":"2026-05-21T12:16:43","modified_gmt":"2026-05-21T10:16:43","slug":"analytika","status":"publish","type":"page","link":"https:\/\/new.digiamo.cz\/new\/analytika\/","title":{"rendered":"ANALYTIKA"},"content":{"rendered":"
<\/canvas>

Webov\u00e1 analytika se zam\u011b\u0159en\u00edm na p\u0159\u00ednos pro v\u00e1\u0161 byznys<\/h1>

Nem\u011b\u0159\u00edme pro m\u011b\u0159en\u00ed, ale pro v\u00fdsledky va\u0161eho\u202fpodnik\u00e1n\u00ed. Provedeme anal\u00fdzu webu pomoc\u00ed dat z\u00a0Google Analytics a zjist\u00edme, co se d\u00e1 na va\u0161em webu zlep\u0161it. Na\u0161e doporu\u010den\u00ed jsou konkr\u00e9tn\u00ed, zalo\u017een\u00e1 na datech a obohacen\u00e1 o na\u0161e praktick\u00e9 zku\u0161enosti z\u00a0marketingu.<\/p>\n<\/p>Chci nez\u00e1vaznou popt\u00e1vku<\/a>

P\u0159idejte se k na\u0161im klient\u016fm:<\/p>

<\/path><\/g><\/svg> <\/path> <\/g> <\/svg> <\/path> <\/path> <\/svg> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/svg> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/g> <\/rect> <\/g> <\/svg> <\/path><\/g><\/svg> <\/path> <\/g> <\/svg> <\/path> <\/path> <\/svg> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/clipPath> <\/path> <\/g> <\/g> <\/path> <\/g> <\/path> <\/svg> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/path> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/g> <\/svg> <\/path> <\/g> <\/path> <\/g> <\/rect> <\/g> <\/rect> <\/g> <\/svg> <\/div><\/div><\/div><\/div>
<\/div><\/div>
<\/path><\/path><\/svg> <\/div><\/section>

Jak anal\u00fdza n\u00e1v\u0161t\u011bvnosti pom\u016f\u017ee\nva\u0161emu podnik\u00e1n\u00ed?<\/h2>

Co konkr\u00e9tn\u00edho v\u00e1m m\u016f\u017ee p\u0159in\u00e9st webov\u00e1 analytika? P\u0159edn\u011b jsou to vy\u0161\u0161\u00ed tr\u017eby d\u00edky optimalizaci prodeje. Sd\u011bl\u00edme v\u00e1m , jak\u00e9 produkty\/slu\u017eby se t\u011b\u0161\u00ed nejv\u011bt\u0161\u00edmu z\u00e1jmu a na co se tak v\u00edce zam\u011b\u0159it.

Dal\u0161\u00ed v\u00fdhodou je mo\u017enost nav\u00fd\u0161it tr\u017eby skrze lep\u0161\u00ed prostupnost webu. V p\u0159\u00edpad\u011b e-shopu je nap\u0159\u00edklad st\u011b\u017eejn\u00ed pr\u016fchodnost ko\u0161\u00edku. Pod\u00edv\u00e1me se tedy na to, pro\u010d lid\u00e9 nedokon\u010duj\u00ed objedn\u00e1vky a jak tento probl\u00e9m vy\u0159e\u0161it.

V\u011bd\u011bli jste, \u017ee\u2026<\/p><\/div>

<\/path><\/svg> <\/div>

Pokud m\u00e1te m\u011bs\u00ed\u010dn\u00ed tr\u017eby 10 milion\u016f korun a zv\u00fd\u0161\u00edte pr\u016fchodnost n\u00e1kupn\u00edho ko\u0161\u00edku o 5 %<\/b>, m\u016f\u017eete nav\u00fd\u0161it tr\u017eby a\u017e o 500 000 K\u010d<\/b>.<\/p><\/div><\/div>

<\/path><\/svg> <\/div>

Lep\u0161\u00ed UI m\u016f\u017ee zv\u00fd\u0161it konverzn\u00ed pom\u011br o 200 %<\/b> a lep\u0161\u00ed UX design m\u016f\u017ee zv\u00fd\u0161it konverze a\u017e o 400 %?<\/b><\/p><\/div><\/div>

Investice do webov\u00e9 analytiky se tak m\u016f\u017ee mnohon\u00e1sobn\u011b vr\u00e1tit. D\u00edky na\u0161\u00ed anal\u00fdze se dozv\u00edte, jak se n\u00e1v\u0161t\u011bvn\u00edci na webu chovaj\u00ed a z\u00edsk\u00e1te jasn\u00e1 doporu\u010den\u00ed, jak web vylep\u0161it. <\/p><\/div><\/div>

\"\"<\/figure><\/div><\/div><\/section>

Zam\u011b\u0159\u00edme se na nejpal\u010div\u011bj\u0161\u00ed probl\u00e9my a posv\u00edt\u00edme si tak\u00e9 na online marketing<\/h2>

V\u017edy se nejd\u0159\u00edve d\u00edv\u00e1me na nejhlavn\u011bj\u0161\u00ed data, tzn. "low hanging fruits", abychom nalezli lehce vy\u0159e\u0161iteln\u00e9 probl\u00e9my, kter\u00e9 maj\u00ed co nejv\u011bt\u0161\u00ed efekt. Pokud je to v\u0161ak t\u0159eba, neboj\u00edme se j\u00edt i do hloubky.

Na\u0161e analytika v\u00e1m tak\u00e9 d\u00e1 jin\u00fd pohled na v\u00fdsledky online marketingu. V\u00fdsledky p\u0159\u00edmo z Facebook Ads, Google Ads \u010di jin\u00fdch reklamn\u00edch syst\u00e9m\u016f jsou mnohdy zkresleny, proto nastavit spr\u00e1vn\u00e9 m\u011b\u0159en\u00ed a pravideln\u00e9 vyhodnocov\u00e1n\u00ed ve\u0161ker\u00fdch investovan\u00fdch prost\u0159edk\u016f je z\u00e1klad pro spo\u010d\u00edt\u00e1n\u00ed n\u00e1vratnosti investic.<\/p><\/div>

\"\"<\/figure><\/div><\/div><\/section>

Vyberte si slu\u017ebu, kter\u00e1 v\u00e1m bude\nnejv\u00edce vyhovovat<\/h2>

Jednor\u00e1zov\u00e1 anal\u00fdza webu<\/h3>

Chcete zjistit v\u00edce o sv\u00fdch z\u00e1kazn\u00edc\u00edch? Klesly v\u00e1m tr\u017eby a nev\u00edte pro\u010d? To v\u0161e se d\u00e1 zjistit d\u00edky jednor\u00e1zov\u00e9 anal\u00fdze dat.<\/p>