{"id":1133,"date":"2023-02-20T13:25:51","date_gmt":"2023-02-20T12:25:51","guid":{"rendered":"https:\/\/www.digiamo.cz\/online-marketing\/"},"modified":"2023-02-20T13:25:51","modified_gmt":"2023-02-20T12:25:51","slug":"online-marketing","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/online-marketing\/","title":{"rendered":"Online marketing: Jak vyu\u017e\u00edt s\u00edlu internetu pro r\u016fst va\u0161eho byznysu"},"content":{"rendered":"\n<p>Marketing je o spojen\u00ed s&nbsp;publikem ve spr\u00e1vn\u00fd \u010das na spr\u00e1vn\u00e9m m\u00edst\u011b a s rozvojem internetu se m\u016f\u017eete se sv\u00fdm publikem jednodu\u0161e spojit v&nbsp;digit\u00e1ln\u00edm prost\u0159ed\u00ed d\u00edky online marketingu. Jak\u00e9 jsou jeho hlavn\u00ed v\u00fdhody, c\u00edle a druhy? To si probereme v&nbsp;tomto \u010dl\u00e1nku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/online-marketing-1-1024x679.jpg\" alt=\"online marketing - doprovodn\u00fd obr\u00e1zek\" class=\"wp-image-29925\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je online marketing<\/h2>\n\n\n\n<p>Marketing na internetu zahrnuje ve\u0161ker\u00e9 marketingov\u00e9 aktivity v&nbsp;online prost\u0159ed\u00ed k&nbsp;propagaci zna\u010dky nebo produktu. Poj\u00edm\u00e1 tak \u0161irokou \u0161k\u00e1lu propaga\u010dn\u00edch \u010dinnost\u00ed od optimalizace webu pro vyhled\u00e1va\u010de, p\u0159es email marketing a placen\u00e9 propagace, a\u017e po dlouhodob\u00e9 online spolupr\u00e1ce. Pat\u0159\u00ed sem ve\u0161ker\u00e9 digit\u00e1ln\u00ed kan\u00e1ly, kter\u00e9 lze pou\u017e\u00edt ke spojen\u00ed s&nbsp;potenci\u00e1ln\u00edmi i st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p>Vzhledem k&nbsp;tomu, \u017ee po\u010det lid\u00ed, kte\u0159\u00ed tr\u00e1v\u00ed \u010das za obrazovkami, je v&nbsp;sou\u010dasnosti na historick\u00e9m maximu, je online prost\u0159ed\u00ed nejlep\u0161\u00edm m\u00edstem pro setk\u00e1n\u00ed s&nbsp;nimi a p\u0159edstaven\u00ed va\u0161eho produktu zp\u016fsobem, kter\u00fd zaujme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdhody online marketingu<\/h2>\n\n\n\n<p>Jednou z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u00fdhod online marketingu je jeho <strong>dostupnost d\u00edky n\u00edzk\u00fdm n\u00e1klad\u016fm<\/strong>, co\u017e umo\u017e\u0148uje investici do reklamy i za\u010d\u00ednaj\u00edc\u00edm podnikatel\u016fm a mal\u00fdm firm\u00e1m, kte\u0159\u00ed nedisponuj\u00ed velk\u00fdm kapit\u00e1lem.<\/p>\n\n\n\n<p>Druhou hlavn\u00ed v\u00fdhodou online marketingu jsou <strong>snadno m\u011b\u0159iteln\u00e9 v\u00fdsledky<\/strong>, d\u00edky nim\u017e lze pr\u016fb\u011b\u017en\u011b vyhodnocovat \u00fasp\u011b\u0161nost reklamy, zlep\u0161ovat jej\u00ed efektivitu na z\u00e1klad\u011b toho, co pro danou zna\u010dku nebo produkt funguje nejl\u00e9pe, a dosahovat co nejlep\u0161\u00edch v\u00fdsledk\u016f i v kr\u00e1tk\u00e9m \u010dasov\u00e9m horizontu.<\/p>\n\n\n\n<p>Dal\u0161\u00ed nespornou v\u00fdhodou online marketingu je <strong>p\u0159esn\u00e9 zac\u00edlen\u00ed reklamy<\/strong> na konkr\u00e9tn\u00ed okruh u\u017eivatel\u016f na z\u00e1klad\u011b mnoha krit\u00e9ri\u00ed. I kdy\u017e t\u0159eba je\u0161t\u011b nem\u00e1te p\u0159esnou p\u0159edstavu o va\u0161em c\u00edlov\u00e9m publiku, d\u00edky online marketingu m\u016f\u017eete extrahovat pot\u0159ebn\u00e1 data, na z\u00e1klad\u011b kter\u00fdch zjist\u00edte, jak\u00fd typ publika pro v\u00e1s bude nejv\u00fdhodn\u011bj\u0161\u00ed, a podle toho nastav\u00edte reklamn\u00ed kampa\u0148.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed v\u00fdhody online marketingu<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>umo\u017e\u0148uje oslovit potenci\u00e1ln\u00ed i st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky ve spr\u00e1vn\u00fd \u010das na spr\u00e1vn\u00e9m m\u00edst\u011b<\/li>\n\n\n\n<li>umo\u017e\u0148uje interakci s&nbsp;va\u0161imi z\u00e1kazn\u00edky<\/li>\n\n\n\n<li>nab\u00edz\u00ed velk\u00fd v\u00fdb\u011br podob a forem reklamy<\/li>\n\n\n\n<li>nen\u00ed ru\u0161iv\u00fd (na rozd\u00edl od televizn\u00ed nebo radiov\u00e9 reklamy)<\/li>\n\n\n\n<li>umo\u017enuje glob\u00e1ln\u00ed dosah<\/li>\n\n\n\n<li>usnad\u0148uje personalizaci marketingov\u00fdch sd\u011blen\u00ed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed c\u00edle digit\u00e1ln\u00edho marketingu<\/h2>\n\n\n\n<p>C\u00edle online marketingu by m\u011bly v\u017edy vych\u00e1zet z&nbsp;obchodn\u00edch c\u00edl\u016f zalo\u017een\u00fdch na obchodn\u00ed strategii konkr\u00e9tn\u00ed spole\u010dnosti. N\u011bkter\u00e9 c\u00edle jsou <strong>d\u00edl\u010d\u00ed a kr\u00e1tkodob\u00e9<\/strong> (nap\u0159. z\u00edsk\u00e1n\u00ed odb\u011bratel\u016f k&nbsp;newsletteru) a jin\u00e9 zase <strong>dlouhodob\u00e9<\/strong> (vybudov\u00e1n\u00ed d\u016fv\u011bry z\u00e1kazn\u00edk\u016f, dosa\u017een\u00ed prodej\u016f apod.)<\/p>\n\n\n\n<p>Stanoven\u00fdch marketingov\u00fdch c\u00edl\u016f dosahuj\u00ed specialist\u00e9 na online marketing prost\u0159ednictv\u00edm vhodn\u011b zvolen\u00fdch marketingov\u00fdch <strong>n\u00e1stroj\u016f, kan\u00e1l\u016f a postup\u016f<\/strong> v&nbsp;z\u00e1vislosti na p\u0159edem d\u016fkladn\u011b <strong>sestaven\u00e9<\/strong> <strong>strategii<\/strong>. Hlavn\u00edmi c\u00edli online marketingu ov\u0161em jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budov\u00e1n\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/slovnik\/brand-awareness\/\">pov\u011bdom\u00ed o zna\u010dce<\/a><\/li>\n\n\n\n<li>budov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edky a jejich d\u016fv\u011bry ve zna\u010dku<\/li>\n\n\n\n<li>zv\u00fd\u0161en\u00ed prodej\u016f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1kladn\u00ed d\u011blen\u00ed internetov\u00e9ho marketingu<\/h2>\n\n\n\n<p>\u010clenit aktivity online marketingu je mo\u017en\u00e9 mnoha zp\u016fsoby a n\u011bkter\u00e9 z&nbsp;nich se dokonce p\u0159ekr\u00fdvaj\u00ed. V&nbsp;z\u00e1sad\u011b se ale d\u011bl\u00ed do dvou z\u00e1kladn\u00edch skupin v&nbsp;z\u00e1vislosti na tom, jak\u00e9 jsou jejich c\u00edle \u2013 a to na inbound a outbound marketing. Jak\u00fd je mezi nimi rozd\u00edl?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>inbound marketing<\/strong> \u2013 jeho hlavn\u00edm \u00fakolem je budov\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed vztahu s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky prost\u0159ednictv\u00edm obsahu, kter\u00fd je vzd\u011bl\u00e1v\u00e1, bav\u00ed nebo jim n\u011bjak\u00fdm zp\u016fsobem pom\u00e1h\u00e1. Hlavn\u00edm principem inbound marketingu je, \u017ee si v\u00e1s publikum najde samo.<\/li>\n\n\n\n<li><strong>outbound marketing<\/strong> \u2013 zahrnuje ve\u0161ker\u00e9 typy online marketingu, kde konverzaci zah\u00e1j\u00ed spole\u010dnost. Jin\u00fdmi slovy, z\u00e1kazn\u00edky oslovujete p\u0159\u00edmo vy. Outbound marketing se tedy zam\u011b\u0159uje na c\u00edlenou propagaci produktu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed druhy online marketingu<\/h2>\n\n\n\n<p>Stejn\u011b jako m\u00e1me mnoho zp\u016fsob\u016f vyhled\u00e1v\u00e1n\u00ed a nach\u00e1zen\u00ed informac\u00ed v&nbsp;online prost\u0159ed\u00ed, existuje i n\u011bkolik druh\u016f online marketingu. N\u011bkter\u00e9 maj\u00ed tendenci b\u00fdt \u00fasp\u011b\u0161n\u011bj\u0161\u00ed ne\u017e jin\u00e9, co\u017e je d\u016fvodem, pro\u010d se v&nbsp;digit\u00e1ln\u00edm marketingu pou\u017e\u00edvaj\u00ed nejv\u00edce. N\u00ed\u017ee si je p\u0159edstav\u00edme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Webov\u00fd marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/web\/\">Webov\u00e9 str\u00e1nky<\/a> jsou z\u00e1kladem va\u0161\u00ed prezentace v&nbsp;internetov\u00e9m prost\u0159ed\u00ed. Aby web plnil sv\u016fj \u00fa\u010del, je nezbytn\u00e9, aby m\u011bl u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd a responzivn\u00ed design a p\u0159ehlednou strukturu, kter\u00e1 co nejv\u00edce usnadn\u00ed u\u017eivateli orientaci na webu. Optimalizace webu by proto m\u011bla prob\u00edhat v&nbsp;souladu s&nbsp;UX a <a href=\"https:\/\/new.digiamo.cz\/new\/slovnik\/co-je-to-user-interface\/\">UI<\/a> pravidly.<\/p>\n\n\n\n<p>Neodmyslitelnou sou\u010d\u00e1st\u00ed funk\u010dn\u00edho webu je tak\u00e9 kvalitn\u00ed copywriting, d\u00edky kter\u00e9mu z\u00edsk\u00e1te n\u00e1v\u0161t\u011bvn\u00edkovu pozornost a efektivn\u011b ho navedete k&nbsp;v\u00e1mi po\u017eadovan\u00e9 akci. Funk\u010dnost webu lze ov\u011b\u0159it prost\u0159ednictv\u00edm <a href=\"https:\/\/new.digiamo.cz\/new\/webova-analytika\/\">analytiky<\/a>, d\u00edky kter\u00e9 zjist\u00edte, co funguje dob\u0159e a co je na webu naopak nutn\u00e9 zlep\u0161it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO (optimalizace vyhled\u00e1va\u010de)<\/h3>\n\n\n\n<p>C\u00edlem <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">SEO<\/a> (Search Engine Optimization) je dostat firmu na p\u0159edn\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/serp\/\">SERP<\/a>u), co\u017e zvy\u0161uje n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek spole\u010dnosti. SEO zahrnuje n\u011bkolik prvk\u016f, od pou\u017eit\u00ed vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov na va\u0161em webu (<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/on-page-seo\/\">on-page SEO<\/a>), p\u0159es to, jak\u00fdm zp\u016fsobem na v\u00e1s jin\u00e9 webov\u00e9 str\u00e1nky odkazuj\u00ed (<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/off-page-seo\/\">off-page SEO<\/a>), a\u017e po p\u0159\u00edv\u011btivost a strukturu webu nebo rychlost, jakou se na\u010d\u00edt\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Placen\u00e9 PPC kampan\u011b<\/h3>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">Placen\u00e9 PPC kampan\u011b<\/a> (Pay-Per-Click \u2013 platba za proklik) pat\u0159\u00ed mezi tzv. <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/vykonnostni-marketing\/\">v\u00fdkonnostn\u00ed marketing<\/a> a je jedn\u00edm ze z\u00e1kladn\u00edch prvk\u016f online marketingu. Zahrnuje placen\u00e9 reklamy, kter\u00e9 vid\u00edte v&nbsp;horn\u00ed \u010d\u00e1sti vyhled\u00e1va\u010d\u016f, ty, kter\u00e9 se zobrazuj\u00ed p\u0159i proch\u00e1zen\u00ed web\u016f a tak\u00e9 ty, je\u017e se objevuj\u00ed p\u0159ed videy na YouTube nebo v&nbsp;reklam\u00e1ch v&nbsp;mobiln\u00edch aplikac\u00edch. Za tuto reklamu plat\u00edte pouze ve chv\u00edli, kdy na ni n\u011bkdo klikne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing na soci\u00e1ln\u00ed s\u00edt\u00edch<\/h3>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/socialni-site\/\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/a> jsou ide\u00e1ln\u00edm m\u00edstem, kde m\u016f\u017eete nav\u00e1zat bli\u017e\u0161\u00ed kontakt s&nbsp;va\u0161imi potenci\u00e1ln\u00edmi i st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky. Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch daleko p\u0159esahuje pouh\u00e9 vytv\u00e1\u0159en\u00ed p\u0159\u00edsp\u011bvk\u016f a reagov\u00e1n\u00ed na koment\u00e1\u0159e. Aby bylo \u00fasil\u00ed na s\u00edt\u00edch \u00fa\u010dinn\u00e9, mus\u00ed b\u00fdt zalo\u017een\u00e9 na propracovan\u00e9 strategii a b\u00fdt konzistentn\u00ed.<\/p>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b, jako je <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/facebook-reklama-kompletni-navod\/\">Facebook<\/a>, umo\u017e\u0148uj\u00ed p\u0159esn\u00e9 zac\u00edlen\u00ed na \u00fazce definovanou skupinu lid\u00ed prost\u0159ednictv\u00edm reklamy, skrze kterou lze maximalizovat dosah a \u00fa\u010dinnost jednotliv\u00fdch p\u0159\u00edsp\u011bvk\u016f. Kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed je tak\u00e9 analytika a vylep\u0161ov\u00e1n\u00ed strategie na z\u00e1klad\u011b z\u00edskan\u00fdch dat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-mail marketing<\/h3>\n\n\n\n<p>I p\u0159es efektivitu soci\u00e1ln\u00edch s\u00edt\u00ed je e-mail marketing st\u00e1le jednou z&nbsp;nej\u00fa\u010dinn\u011bj\u0161\u00edch technik online marketingu. M\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\">obsahov\u00e9ho marketingu<\/a> a budovat vztah s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky t\u00edm, \u017ee jim bude p\u0159ed\u00e1vat hodnotn\u00e9 informace. Postupem \u010dasu v\u00e1m tak umo\u017en\u00ed va\u0161e publikum p\u0159em\u011bnit na z\u00e1kazn\u00edky. Pat\u0159\u00ed sem nap\u0159\u00edklad newslettery, promo e-maily, transak\u010dn\u00ed e-maily nebo zvl\u00e1\u0161tn\u00ed nab\u00eddky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Affiliate marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.affilbox.cz\/co-je-affiliate-marketing\/\">Affiliate marketing<\/a> vyu\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm odborn\u00edci v ur\u010dit\u00e9m&nbsp;oboru a influence\u0159i na soci\u00e1ln\u00edch s\u00edt\u00edch. Z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a z\u00e1kazn\u00edk\u016f v&nbsp;tomto p\u0159\u00edpad\u011b prob\u00edh\u00e1 p\u0159es weby nebo jin\u00e9 kan\u00e1ly partner\u016f, kte\u0159\u00ed zna\u010dku nebo produkt propaguj\u00ed ve sv\u00e9m obsahu (blogov\u00e9m \u010dl\u00e1nku, videu apod.). V\u00fd\u0161e provize pak z\u00e1vis\u00ed na provizn\u00edm syst\u00e9mu spole\u010dnosti a po\u010dtu proveden\u00fdch konverz\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1stroje online marketingu<\/h2>\n\n\n\n<p>\u017d\u00e1dn\u00fd marketingov\u00fd specialista se samoz\u0159ejm\u011b neobejde bez n\u011bkolika n\u00e1stroj\u016f internetov\u00e9ho marketingu. Tyto n\u00e1stroje umo\u017e\u0148uj\u00ed spravovat jednotliv\u00e9 reklamy, z\u00edsk\u00e1vat relevantn\u00ed data o tom, jak si vedou marketingov\u00e9 kampan\u011b, a n\u00e1sledn\u011b je optimalizovat a zlep\u0161ovat jejich v\u00fdkonnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1stroje webov\u00e9 analytiky a UX<\/h3>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edmi n\u00e1stroji pro \u0159\u00edzen\u00ed online marketingu jsou n\u00e1stroje webov\u00e9 analytiky a UX, na jejich\u017e z\u00e1klad\u011b lze \u0159\u00eddit online jako celek nebo jednotliv\u00e9 online kan\u00e1ly a \u0159e\u0161it nejr\u016fzn\u011bj\u0161\u00ed \u00fapravy a vylep\u0161en\u00ed webu. Pat\u0159\u00ed sem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1stroje webov\u00e9 analytiky \u2013 nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm n\u00e1strojem je Google Analytics<\/li>\n\n\n\n<li>n\u00e1stroje UX \u2013 zde se vyu\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm HotJar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1stroje na spr\u00e1vu online kan\u00e1l\u016f<\/h3>\n\n\n\n<p>Tyto n\u00e1stroje slou\u017e\u00ed k&nbsp;\u0159\u00edzen\u00ed a analyzov\u00e1n\u00ed jednotliv\u00fdch online kan\u00e1l\u016f a v\u017edy jsou v\u00e1z\u00e1ny na jeden konkr\u00e9tn\u00ed kan\u00e1l. Pou\u017e\u00edvaj\u00ed se zejm\u00e9na tyto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC syst\u00e9my \u2013 slou\u017e\u00ed k&nbsp;\u0159\u00edzen\u00ed PPC reklam. K&nbsp;tomuto \u00fa\u010delu se vyu\u017e\u00edv\u00e1 Google Ads a Sklik.<\/li>\n\n\n\n<li>Spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed \u2013 pro reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch se pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm Meta Business Suite pro spr\u00e1vu reklam na Facebooku a Instagramu a d\u00e1le pak Linked Ads pro spr\u00e1vu reklam na LinkedInu.<\/li>\n\n\n\n<li>Cenov\u00e9 a produktov\u00e9 prod\u00e1va\u010de \u2013 jedn\u00e1 se o produktov\u00e9 katalogy, kter\u00e9 maj\u00ed administra\u010dn\u00ed rozhran\u00ed&nbsp; pro e-shopy. Pat\u0159\u00ed sem nap\u0159\u00edklad Google Merchants, Admin Zbozi.cz, Heureka Administrace e-shopu a mnoho dal\u0161\u00edch.<\/li>\n\n\n\n<li>E-mailing \u2013 hlavn\u00edmi n\u00e1stroji na rozes\u00edl\u00e1n\u00ed e-mailu a spr\u00e1vu datab\u00e1ze u\u017eivatel\u016f jsou MailChimp, Mailkit, Convertkit, Google Postmaster Tool a dal\u0161\u00ed.<\/li>\n\n\n\n<li>SEO \u2013 hlavn\u00edmi n\u00e1stroji, kter\u00e9 dok\u00e1\u017e\u00ed vyhodnotit, jak si web vede ve vyhled\u00e1va\u010d\u00edch, jsou Google Search Console a Seznam Webmaster.<\/li>\n\n\n\n<li>RTB \u2013 nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm n\u00e1strojem pro n\u00e1kup reklamy prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9 inzerce p\u0159es RTB je AdForm.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1stroje projektov\u00e9ho \u0159\u00edzen\u00ed<\/h3>\n\n\n\n<p>S&nbsp;organizac\u00ed projekt\u016f a jednotliv\u00fdch \u00fakol\u016f pom\u00e1haj\u00ed odborn\u00edk\u016fm na marketing tak\u00e9 n\u00e1stroje projektov\u00e9ho \u0159\u00edzen\u00ed. Jejich vyu\u017eit\u00ed zefektiv\u0148uje mnoho \u010dinnost\u00ed, jako je evidov\u00e1n\u00ed \u00fakol\u016f a projekt\u016f, diskutov\u00e1n\u00ed o projektech nebo p\u0159i\u0159azov\u00e1n\u00ed term\u00edn\u016f a odpov\u011bdn\u00fdch osob. Mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje projektov\u00e9ho \u0159\u00edzen\u00ed pat\u0159\u00ed p\u0159edev\u0161\u00edm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BaseCamp<\/li>\n\n\n\n<li>Trello<\/li>\n\n\n\n<li>Jira<\/li>\n\n\n\n<li>Freelo<\/li>\n\n\n\n<li>Easy Project<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak na online marketing?<\/h2>\n\n\n\n<p>P\u0159edt\u00edm ne\u017e za\u010dnete p\u0159em\u00fd\u0161let nad t\u00edm, jak\u00fd typ online marketingu vyu\u017e\u00edt pro v\u00e1\u0161 business, m\u011bli byste si <strong>ujasnit va\u0161e c\u00edle<\/strong>, kter\u00fdch chcete dos\u00e1hnout. Jen tak zjist\u00edte, zda reklama pln\u00ed sv\u016fj \u00fa\u010del. Spr\u00e1vn\u00e9 c\u00edle by v\u017edy m\u011bly b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010dasov\u00e9 ohrani\u010den\u00e9<\/li>\n\n\n\n<li>konkr\u00e9tn\u00ed<\/li>\n\n\n\n<li>relevantn\u00ed<\/li>\n\n\n\n<li>re\u00e1ln\u00e9<\/li>\n\n\n\n<li>m\u011b\u0159iteln\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Dal\u0161\u00edm krokem je vymezen\u00ed c\u00edlov\u00e9 skupiny, pro n\u00ed\u017e je v\u00e1\u0161 produkt ur\u010den. Pot\u00e9 je mo\u017en\u00e9 pustit se do <strong>marketingov\u00e9ho pl\u00e1nu<\/strong>, kter\u00fd bude zahrnovat p\u0159\u00edpravu, realizaci, vyhodnocen\u00ed a optimalizaci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pom\u016f\u017eeme v\u00e1m<\/h2>\n\n\n\n<p>V&nbsp;tomto \u010dl\u00e1nk\u016f jsme shrnuli v\u0161e d\u016fle\u017eit\u00e9, co by za\u010d\u00e1te\u010dn\u00edci v&nbsp;online marketingu m\u011bli zn\u00e1t. Uveden\u00e9 informace ale mohou b\u00fdt stejn\u011b tak u\u017eite\u010dn\u00e9 i pro ty z v\u00e1s, kte\u0159\u00ed rad\u011bji sv\u011b\u0159\u00edte online marketing pro sv\u016fj business specialist\u016fm z&nbsp;marketingov\u00e9 agentury, abyste nap\u0159\u00edklad l\u00e9pe ch\u00e1pali, o \u010dem mluv\u00ed.<\/p>\n\n\n\n<p>A\u0165 u\u017e s&nbsp;podnik\u00e1n\u00edm teprve za\u010d\u00edn\u00e1te, chcete zlep\u0161it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce, nebo je va\u0161\u00edm c\u00edlem zv\u00fd\u0161en\u00ed prodeje, rozhodn\u011b byste m\u011bli zv\u00e1\u017eit spolupr\u00e1ci s&nbsp;odborn\u00edky, kte\u0159\u00ed maj\u00ed <strong>hlubok\u00e9 znalosti a bohat\u00e9 zku\u0161enosti s&nbsp;online marketingem<\/strong>, a pomohou v\u00e1m co nejefektivn\u011bji dos\u00e1hnout va\u0161ich obchodn\u00edch c\u00edl\u016f na z\u00e1klad\u011b <strong>d\u016fkladn\u00e9 anal\u00fdzy<\/strong>, <strong>promy\u0161len\u00e9 strategie<\/strong> a detailn\u011b zpracovan\u00e9ho<strong> marketingov\u00e9ho pl\u00e1nu<\/strong>.<\/p>\n\n\n\n<p>V&nbsp;na\u0161\u00ed agentu\u0159e Digiamo si r\u00e1di vezmeme pod k\u0159\u00eddla online marketing pro v\u00e1\u0161 business a postar\u00e1me se o n\u011bj od A do Z. Pokud m\u00e1te n\u011bjak\u00e9 dal\u0161\u00ed dotazy ohledn\u011b digit\u00e1ln\u00edho marketingu, nev\u00e1hejte se na n\u00e1s obr\u00e1tit.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing je o spojen\u00ed s&nbsp;publikem ve spr\u00e1vn\u00fd \u010das na spr\u00e1vn\u00e9m m\u00edst\u011b a s rozvojem internetu se m\u016f\u017eete se sv\u00fdm publikem jednodu\u0161e spojit v&nbsp;digit\u00e1ln\u00edm prost\u0159ed\u00ed d\u00edky online marketingu. Jak\u00e9 jsou jeho hlavn\u00ed v\u00fdhody, c\u00edle a druhy? To si probereme v&nbsp;tomto \u010dl\u00e1nku. Co je online marketing Marketing na internetu zahrnuje ve\u0161ker\u00e9 marketingov\u00e9 aktivity v&nbsp;online prost\u0159ed\u00ed k&nbsp;propagaci zna\u010dky [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[43],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketingovy-slovnik"],"meta_box":{"nadpis_cta":"Online marketing je komplexn\u00ed proces","podnadpis_cta":"Um\u00edme za\u0159\u00eddit, abyste byli na internetu vid\u011bt. Sta\u010d\u00ed se s n\u00e1mi spojit.","text_button_cta":"Spojte se s n\u00e1mi","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1134"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}