{"id":1140,"date":"2023-02-20T17:40:02","date_gmt":"2023-02-20T16:40:02","guid":{"rendered":"https:\/\/www.digiamo.cz\/serp\/"},"modified":"2023-02-20T17:40:02","modified_gmt":"2023-02-20T16:40:02","slug":"serp","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/serp\/","title":{"rendered":"SERP (Search Engine Results Page)"},"content":{"rendered":"\n<p>Zkratka SERP se skl\u00e1d\u00e1 z&nbsp;prvn\u00edch p\u00edsmen anglick\u00e9ho n\u00e1zvu \u201eSearch Engine Results Page\u201c. Do \u010de\u0161tiny tento term\u00edn m\u016f\u017eeme p\u0159elo\u017eit jako \u201estr\u00e1nka v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed\u201c. Zaj\u00edm\u00e1 v\u00e1s, jak vlastn\u011b SERP funguje? Pokra\u010dujte ve \u010dten\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"629\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-4.png\" alt=\"SERP\" class=\"wp-image-1750\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-4.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-4-300x200.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-4-768x512.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je SERP?<\/h2>\n\n\n\n<p>\u201eSearch Engine Results Page\u201d (SERP) je <strong>str\u00e1nka internetov\u00e9ho vyhled\u00e1va\u010de<\/strong> (Google, Bing, Seznam) s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Lid\u00e9 na t\u00e9to str\u00e1nce vyhled\u00e1vaj\u00ed informace pomoc\u00ed<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">&nbsp;kl\u00ed\u010dov\u00fdch slov<\/a>&nbsp;a vyhled\u00e1va\u010de jim na z\u00e1klad\u011b zn\u011bn\u00ed t\u011bchto slov p\u0159iprav\u00ed seznam relevantn\u00edch str\u00e1nek jako odpov\u011b\u010f. V&nbsp;seznamu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed se nach\u00e1zej\u00ed <strong>p\u0159irozen\u00e9 v\u00fdsledky<\/strong> <strong>vyhled\u00e1v\u00e1n\u00ed<\/strong> i <strong>placen\u00e9 reklamy<\/strong> (<a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">PPC<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak SERP vypad\u00e1?<\/h2>\n\n\n\n<p>SERP jednotliv\u00fdch vyhled\u00e1va\u010d\u016f se m\u016f\u017ee trochu li\u0161it, proto se zam\u011b\u0159\u00edme na to, jak vypad\u00e1 SERP Googlu. Horn\u00ed \u010d\u00e1st SERPu tvo\u0159\u00ed <strong>vyhled\u00e1vac\u00ed pole<\/strong>, do kter\u00e9ho u\u017eivatel zad\u00e1v\u00e1 hledan\u00fd v\u00fdraz (kl\u00ed\u010dov\u00e1 slova), <strong>ovl\u00e1dac\u00ed prvky<\/strong>, jejich\u017e sou\u010d\u00e1st\u00ed jsou tla\u010d\u00edtka pro p\u0159ep\u00edn\u00e1n\u00ed mezi r\u016fzn\u00fdmi typy v\u00fdsledk\u016f (V\u0161e, Obr\u00e1zky, Videa, N\u00e1kupy atd.) a <strong>n\u00e1stroje pro filtraci<\/strong>: mo\u017enosti pro up\u0159esn\u011bn\u00ed v\u00fdsledk\u016f (\u010dasov\u00fd filtr, zem\u011bpisn\u00e1 lokalizace atd.). N\u00ed\u017ee se pak zobrazuj\u00ed <strong>organick\u00e9 v\u00fdsledky a v\u00fdsledky placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Placen\u00e9 vs organick\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p>Placen\u00e9 a organick\u00e9 z\u00e1znamy vypadaj\u00ed na Google SERPu velmi podobn\u011b. A proto\u017ee v\u00e1m oba typy v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed mohou pomoci <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/\">zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu<\/a>, m\u011bli byste zv\u00e1\u017eit vytvo\u0159en\u00ed <strong>strategie, kter\u00e1 zahrnuje oboj\u00ed<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Placen\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p>Google v horn\u00ed \u010d\u00e1sti SERPu obvykle zobraz\u00ed 4 <a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">PPC reklamy<\/a> na po\u010d\u00edta\u010di a 3 na mobiln\u00edm prohl\u00ed\u017ee\u010di. O stejn\u00e9 kl\u00ed\u010dov\u00e9 slovo pro vyhled\u00e1v\u00e1n\u00ed v\u0161ak obvykle <strong>soupe\u0159\u00ed v\u00edce ne\u017e 4 firmy<\/strong>, tak\u017ee Google mus\u00ed nav\u00edc ur\u010dit, kter\u00e9 reklamy se zobraz\u00ed na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f.<\/p>\n\n\n\n<p>P\u0159i rozhodov\u00e1n\u00ed Google zva\u017euje n\u011bkolik faktor\u016f: <strong>v\u00fd\u0161i nab\u00eddky<\/strong>, <strong>kvalitu str\u00e1nky<\/strong>, na kterou se lid\u00e9 po kliknut\u00ed na va\u0161i reklamu dostanou, <strong>kvalitu samotn\u00e9 reklamy<\/strong> a <strong>relevanci pro vyhled\u00e1v\u00e1n\u00ed<\/strong>. Pokud Google usoud\u00ed, \u017ee v\u00e1\u0161 web je lep\u0161\u00ed a relevantn\u011bj\u0161\u00ed ne\u017e konkurence, objev\u00edte se na prvn\u00ed str\u00e1nce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed obsahuj\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklamn\u00ed zna\u010dku:<\/strong> Ozna\u010den\u00ed, \u017ee se jedn\u00e1 o placen\u00fd v\u00fdsledek. V Googlu se zobraz\u00ed text \u201esponzorov\u00e1no&#8221;, kter\u00fd jasn\u011b sd\u011bluje u\u017eivatel\u016fm, \u017ee dan\u00fd v\u00fdsledek nen\u00ed organick\u00fdm obsahem.<\/li>\n\n\n\n<li><strong>Reklamn\u00ed nadpis:<\/strong> N\u00e1zev reklamy. Reklamn\u00ed nadpis slou\u017e\u00ed k identifikaci reklamy a z\u00e1rove\u0148 k z\u00edsk\u00e1n\u00ed pozornosti u\u017eivatele. M\u011bl by tedy b\u00fdt relevantn\u00ed (b\u00fdt odpov\u011bd\u00ed na hledan\u00fd v\u00fdraz) a v\u00fdsti\u017en\u00fd, aby p\u0159im\u011bl u\u017eivatele kliknout na reklamu.<\/li>\n\n\n\n<li><strong>Reklamn\u00ed popis:<\/strong> Stru\u010dn\u00fd popis reklamy, kter\u00fd dopl\u0148uje reklamn\u00ed nadpis a poskytuje u\u017eivatel\u016fm dal\u0161\u00ed informace o obsahu reklamy. Popis by m\u011bl b\u00fdt stru\u010dn\u00fd, ale dostate\u010dn\u011b informativn\u00ed, aby u\u017eivatele zaujal a p\u0159esv\u011bd\u010dil o kliknut\u00ed na reklamu.<\/li>\n\n\n\n<li><strong>Odkaz:<\/strong> Odkaz vedouc\u00ed na webovou str\u00e1nku inzerenta, kde m\u016f\u017ee u\u017eivatel naj\u00edt dal\u0161\u00ed informace nebo vykonat po\u017eadovanou akci (nap\u0159\u00edklad n\u00e1kup produktu nebo registraci na webu).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"708\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-5.png\" alt=\"V\u00fdsledky placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed\" class=\"wp-image-1751\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-5.png 870w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-5-300x244.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-5-768x625.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed a SEO<\/h3>\n\n\n\n<p>Organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed si sv\u00e9 m\u00edsto z\u00edsk\u00e1vaj\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">optimalizac\u00ed pro vyhled\u00e1va\u010de<\/a> (SEO), co\u017e je neust\u00e1le se m\u011bn\u00edc\u00ed sada technik, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt k tomu, aby se va\u0161e str\u00e1nky um\u00edstily v\u00fd\u0161e v SERPu.<\/p>\n\n\n\n<p>Z\u00e1kladem SEO je <strong>kvalitn\u00ed web<\/strong> (to zahrnuje i obsah na n\u011bm) a jeho optimalizace z hlediska relevantn\u00edch <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00fdch slov<\/a>, abyste z\u00edskali dobr\u00e9 organick\u00e9 hodnocen\u00ed. Google neust\u00e1le vylep\u0161uje sv\u016fj algoritmus, aby poskytoval co nejlep\u0161\u00ed v\u00fdsledky, tak\u017ee je d\u016fle\u017eit\u00e9 se neust\u00e1le informovat o v\u0161ech st\u00e1vaj\u00edc\u00edch nebo pl\u00e1novan\u00fdch aktualizac\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed obsahuj\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Titulek str\u00e1nky <\/strong>(title tag): N\u00e1zev str\u00e1nky, kter\u00fd se zobrazuje jako nadpis v organick\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (stejn\u011b jako reklamn\u00ed nadpis). Jeho hlavn\u00ed funkc\u00ed je poskytnout u\u017eivateli informaci o obsahu str\u00e1nky a pomoci mu rozhodnout se, zda je to pro n\u011bj v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed relevantn\u00ed. M\u00e1 modrou barvu a je proklikateln\u00fd.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL<\/strong> (Uniform Resource Locator): Adresa webov\u00e9 str\u00e1nky, kter\u00e1 poskytuje u\u017eivatel\u016fm informaci o tom, kde se nach\u00e1z\u00ed obsah str\u00e1nky v r\u00e1mci webu. Adresa URL by m\u011bla b\u00fdt kr\u00e1tk\u00e1 a popisn\u00e1.<\/li>\n\n\n\n<li><strong>Meta popis <\/strong>(meta description): Stru\u010dn\u00fd popis obsahu str\u00e1nky. Meta popis by m\u011bl b\u00fdt informativn\u00ed, zaj\u00edmav\u00fd a m\u011bl by obsahovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 odpov\u00eddaj\u00ed dotazu u\u017eivatele, aby zv\u00fd\u0161il pravd\u011bpodobnost kliknut\u00ed.<\/li>\n\n\n\n<li><strong>Dal\u0161\u00ed odkazy na podstr\u00e1nky:<\/strong> N\u011bkdy se mohou zobrazovat dal\u0161\u00ed odkazy pod popisem, nap\u0159\u00edklad pokud u\u017eivatel hled\u00e1 p\u0159esnou dom\u00e9nu nebo obchodn\u00ed zna\u010dku.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"565\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-6.png\" alt=\"V\u00fdsledky organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed\" class=\"wp-image-1752\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-6.png 751w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-6-300x226.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed prvky organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed v SERPu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vyhled\u00e1vac\u00ed snippety (\u00faryvky)<\/h3>\n\n\n\n<p>Vyhled\u00e1vac\u00ed snippety jsou<strong> zv\u00fdrazn\u011bn\u00e9 v\u00fd\u0148atky webov\u00fdch str\u00e1nek<\/strong> z obsahu, kter\u00e9 mohou obsahovat odpov\u011b\u010f na ot\u00e1zku u\u017eivatele. Mohou m\u00edt podobu nejen textu, ale tak\u00e9 obr\u00e1zku nebo videa. Snippety jsou vybr\u00e1ny algoritmem vyhled\u00e1va\u010de na z\u00e1klad\u011b relevance k dotazu u\u017eivatele. Jejich c\u00edlem je poskytnout u\u017eivateli <strong>rychl\u00fd n\u00e1hled na obsah str\u00e1nky<\/strong> a pomoci mu rozhodnout se, zda kliknout na dan\u00fd odkaz. M\u016f\u017ee vypadat nap\u0159\u00edklad takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"560\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-7.png\" alt=\"Vyhled\u00e1vac\u00ed snippety\" class=\"wp-image-1754\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-7.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-7-300x178.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-7-768x456.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Knowledge panel (panel znalost\u00ed)<\/h3>\n\n\n\n<p>Panel znalost\u00ed se zobrazuje v&nbsp;prav\u00e9 stran\u011b SERPu, kdy\u017e hled\u00e1te informace o n\u011bjak\u00e9 entit\u011b (nap\u0159. zn\u00e1m\u00e9 osob\u011b, m\u00edst\u011b apod.), kter\u00e9 jsou ulo\u017eeny v&nbsp;<strong>datab\u00e1zi znalost\u00ed (Knowledge graph)<\/strong>. Jedin\u00fd panel znalost\u00ed tedy obsahuje informace z v\u00edce r\u016fzn\u00fdch zdroj\u016f. \u010casto se zobrazuj\u00ed p\u0159idru\u017een\u00e9 obr\u00e1zky, textov\u00fd popis, seznam fakt\u016f \u010di odkazy na dal\u0161\u00ed informace.<\/p>\n\n\n\n<p>M\u016f\u017ee vypadat nap\u0159\u00edklad takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"519\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-8.png\" alt=\"Panel znalost\u00ed\" class=\"wp-image-1755\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-8.png 895w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-8-300x174.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-8-768x445.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>nebo takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"687\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-9.png\" alt=\"Knowledge panel\" class=\"wp-image-1756\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-9.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-9-300x218.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-9-768x559.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Local Pack (mapa a seznam firem z&nbsp;okol\u00ed)<\/h3>\n\n\n\n<p>Local Pack nab\u00edz\u00ed <strong>informace o okoln\u00edch firm\u00e1ch<\/strong> a organizac\u00edch vedle vlo\u017een\u00e9 mapy z&nbsp;Google Map. Local Packy se zobrazuj\u00ed pro vyhled\u00e1vac\u00ed dotazy, kter\u00e9 se mohou t\u00fdkat <strong>m\u00edstn\u00ed pot\u0159eby<\/strong>. P\u0159irozen\u011b tedy poskytuj\u00ed r\u016fzn\u00e9 v\u00fdsledky v z\u00e1vislosti na tom, kde se u\u017eivatel nach\u00e1z\u00ed. Uvid\u00edte je v horn\u00ed \u010d\u00e1sti SERPu.<\/p>\n\n\n\n<p>Pokud se zrovna nach\u00e1z\u00edte nap\u0159\u00edklad ve Vietnamu a hled\u00e1te ve sv\u00e9m okol\u00ed \u201ebowling\u201c, zobraz\u00ed se v\u00e1m tento v\u00fdsledek:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"584\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-10.png\" alt=\"Local pack\" class=\"wp-image-1757\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-10.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-10-300x186.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-10-768x475.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Google flights<\/h3>\n\n\n\n<p>P\u0159i vyhled\u00e1v\u00e1n\u00ed informac\u00ed o letech na Google se obvykle zobrazuj\u00ed v\u00fdsledky prost\u0159ednictv\u00edm funkce Google Flights. Tyto v\u00fdsledky b\u00fdvaj\u00ed <strong>interaktivn\u00ed<\/strong> a umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm snadn\u011bji proch\u00e1zet dostupn\u00e9 mo\u017enosti, jako nap\u0159\u00edklad v&nbsp;p\u0159\u00edpad\u011b zadan\u00e9ho dotazu \u201elety new york praha&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"857\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-11.png\" alt=\"Google flights\" class=\"wp-image-1758\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-11.png 900w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-11-300x286.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-11-768x731.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky n\u00e1kup\u016f<\/h3>\n\n\n\n<p>V\u00fdsledky n\u00e1kup\u016f Google vypadaj\u00ed velmi podobn\u011b jako reklamy v N\u00e1kupech Google. Organick\u00e9 v\u00fdsledky n\u00e1kup\u016f jsou ale neplacen\u00e9 a obvykle se zobrazuj\u00ed jako <strong>koloto\u010d produkt\u016f<\/strong>, kter\u00fdmi m\u016f\u017eete proch\u00e1zet. Mohou b\u00fdt zobrazeny kdekoli v hlavn\u00edm SERPu (tedy ne nutn\u011b v&nbsp;horn\u00ed \u010d\u00e1sti) a mohou obsahovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obr\u00e1zek produktu<\/li>\n\n\n\n<li>N\u00e1zev a zna\u010dku produktu<\/li>\n\n\n\n<li>Prodejce<\/li>\n\n\n\n<li>Cenu<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00e9 hodnocen\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Pokud do Googlu zad\u00e1te nap\u0159\u00edklad v\u00fdraz \u201ekniha hry o tr\u016fny\u201c, zobraz\u00ed se v\u00e1m n\u00e1sleduj\u00edc\u00ed v\u00fdsledky:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"822\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-12.png\" alt=\"V\u00fdsledky n\u00e1kup\u016f\" class=\"wp-image-1759\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-12.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-12-300x261.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-12-768x669.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p><em>Video v\u00fdsledky<\/em><\/p>\n\n\n\n<p>Video v\u00fdsledky jsou jednodu\u0161e n\u00e1hledy vide\u00ed v&nbsp;SERPu, kter\u00e1 obvykle poch\u00e1zej\u00ed z YouTube. Google nab\u00edz\u00ed video v\u00fdsledky nap\u0159\u00edklad jako odpov\u011bdi na <strong>hledan\u00e9 dotazy typu \u201ejak\u201c<\/strong>. Pokud t\u0159eba zad\u00e1te do vyhled\u00e1va\u010de v\u00fdraz \u201ejak vyb\u011blit b\u00edl\u00e9 boty\u201c, mohou se v\u00e1m zobrazit tyto v\u00fdsledky:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"588\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-13.png\" alt=\"Video v\u00fdsledky\" class=\"wp-image-1760\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-13.png 849w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-13-300x208.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-13-768x532.png 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edm\u00e9 odpov\u011bdi<\/h3>\n\n\n\n<p>P\u0159\u00edm\u00e9 odpov\u011bdi p\u0159edstavuj\u00ed kr\u00e1tkou informaci v horn\u00ed \u010d\u00e1sti SERPu. Mohou se zobrazit, kdy\u017e se Google domn\u00edv\u00e1, \u017ee v\u00e1\u0161 dotaz je jednoduch\u00e1 ot\u00e1zka, jako kdy\u017e nap\u0159\u00edklad hled\u00e1te \u201ekdy je Velk\u00fd p\u00e1tek\u201c:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"419\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-14.png\" alt=\"P\u0159\u00edm\u00e9 odpov\u011bdi Google\" class=\"wp-image-1761\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-14.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-14-300x133.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-14-768x341.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hlavn\u00ed ud\u00e1losti (Top Stories)<\/h3>\n\n\n\n<p>Hlavn\u00ed ud\u00e1losti zobrazuj\u00ed relevantn\u00ed \u010dl\u00e1nky ze zpr\u00e1v v Google. U dotaz\u016f, kter\u00e9 se zjevn\u011b t\u00fdkaj\u00ed novinek, se funkce Top Stories obvykle zobrazuje v horn\u00ed \u010d\u00e1sti SERPu, zat\u00edmco u jin\u00fdch, m\u00e9n\u011b aktu\u00e1ln\u00edch dotaz\u016f se mohou uk\u00e1zat o n\u011bco n\u00ed\u017e. Tady je t\u0159eba n\u00e1hled v\u00fdsledk\u016f pro dotaz \u201eprezidentsk\u00e9 volby na slovensku\u201c:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"782\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-15.png\" alt=\"Hlavn\u00ed ud\u00e1losti (Top Stories)\" class=\"wp-image-1762\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-15.png 786w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-15-300x298.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-15-150x150.png 150w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-15-768x764.png 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p>Jak sami vid\u00edte, str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed se mohou <strong>drasticky m\u011bnit podle kl\u00ed\u010dov\u00e9ho slova<\/strong> a toho, co u\u017eivatel\u00e9 v&nbsp;dan\u00e9 zemi pod dan\u00fdm v\u00fdrazem nej\u010dast\u011bji hledaj\u00ed. Kdy\u017e nyn\u00ed ch\u00e1pete, co je SERP a jak funguje, m\u016f\u017eete ud\u011blat dal\u0161\u00ed krok spr\u00e1vnou <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">optimalizac\u00ed webu pro vyhled\u00e1va\u010de<\/a> a zac\u00edlen\u00edm <a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">placen\u00e9 reklamy<\/a> na relevantn\u00ed u\u017eivatele.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Zkratka SERP se skl\u00e1d\u00e1 z&nbsp;prvn\u00edch p\u00edsmen anglick\u00e9ho n\u00e1zvu \u201eSearch Engine Results Page\u201c. Do \u010de\u0161tiny tento term\u00edn m\u016f\u017eeme p\u0159elo\u017eit jako \u201estr\u00e1nka v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed\u201c. Zaj\u00edm\u00e1 v\u00e1s, jak vlastn\u011b SERP funguje? Pokra\u010dujte ve \u010dten\u00ed. Co je SERP? \u201eSearch Engine Results Page\u201d (SERP) je str\u00e1nka internetov\u00e9ho vyhled\u00e1va\u010de (Google, Bing, Seznam) s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Lid\u00e9 na t\u00e9to str\u00e1nce vyhled\u00e1vaj\u00ed informace pomoc\u00ed&nbsp;kl\u00ed\u010dov\u00fdch [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[43],"class_list":["post-1140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-marketingovy-slovnik"],"meta_box":{"nadpis_cta":"SEO je d\u016fle\u017eit\u00e1 sou\u010d\u00e1st propagace","podnadpis_cta":"Nechcete nic nechat n\u00e1hod\u011b?","text_button_cta":"Sv\u011b\u0159te sv\u016fj web do rukou na\u0161im odborn\u00edk\u016fm","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1140"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1143"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}