{"id":1144,"date":"2023-02-23T09:00:00","date_gmt":"2023-02-23T08:00:00","guid":{"rendered":"https:\/\/www.digiamo.cz\/internetova-reklama\/"},"modified":"2023-02-23T09:00:00","modified_gmt":"2023-02-23T08:00:00","slug":"internetova-reklama","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/internetova-reklama\/","title":{"rendered":"Internetov\u00e1 reklama: Pro\u010d se bez n\u00ed v \u00fasp\u011b\u0161n\u00e9m businessu neobejdete"},"content":{"rendered":"\n<p>V&nbsp;jednom z&nbsp;na\u0161ich minul\u00fdch \u010dl\u00e1nk\u016f jsme si p\u0159ibl\u00ed\u017eili, co je <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/online-marketing\/\">online marketing<\/a>, jeho\u017e neodmyslitelnou sou\u010d\u00e1st\u00ed je placen\u00e1 internetov\u00e1 reklama. A k&nbsp;t\u00e9 si dnes \u0159ekneme n\u011bco v\u00edc. Ka\u017ed\u00e1 zna\u010dka, kter\u00e1 chce b\u00fdt vid\u011bt a dos\u00e1hnout skute\u010dn\u00fdch v\u00fdsledk\u016f, se v&nbsp;sou\u010dasn\u00e9 dob\u011b bez online reklamy u\u017e tak\u0159ka neobejde. Zaj\u00edm\u00e1 v\u00e1s pro\u010d? Potom pokra\u010dujte ve \u010dten\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/internetova-reklama-Velky-1024x682.jpeg\" alt=\"\" class=\"wp-image-29988\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to internetov\u00e1 reklama?<\/h2>\n\n\n\n<p>Internetov\u00e1 reklama p\u0159edstavuje \u00fa\u010dinn\u00fd prodejn\u00ed n\u00e1stroj s&nbsp;velk\u00fdm dosahem, p\u0159esn\u00fdm zac\u00edlen\u00edm a m\u011b\u0159iteln\u00fdmi v\u00fdsledky. Hlavn\u00edm c\u00edlem internetov\u00e9 reklamy je, stejn\u011b jako v&nbsp;p\u0159\u00edpad\u011b jin\u00fdch reklam, <strong>ovlivnit rozhodnut\u00ed z\u00e1kazn\u00edk\u016f p\u0159i v\u00fdb\u011bru a nakupov\u00e1n\u00ed produktu<\/strong>.<\/p>\n\n\n\n<p>Internetov\u00e1 reklama je tedy jedn\u00edm ze z\u00e1kladn\u00edch n\u00e1stroj\u016f online marketingu. Vyu\u017e\u00edv\u00e1 celou \u0159adu form\u00e1t\u016f, kter\u00e9 jsou dnes neodmyslitelnou sou\u010d\u00e1st\u00ed internetov\u00e9ho prost\u0159ed\u00ed a kter\u00e9 se neust\u00e1le vyv\u00edjej\u00ed. Zp\u016fsoby p\u0159ed\u00e1n\u00ed komer\u010dn\u00edho sd\u011blen\u00ed jsou tak \u010d\u00edm d\u00e1l v\u00edce n\u00e1padit\u011bj\u0161\u00ed \u2013 maj\u00ed nap\u0159\u00edklad podobu vir\u00e1ln\u00edho videa, vtipn\u00e9ho gifu, origin\u00e1ln\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/4-top-nastroje-pro-tvorbu-infografiky\/\">infografiky<\/a>, diskuzn\u00edho p\u0159\u00edsp\u011bvku nebo objektivn\u011b se tv\u00e1\u0159\u00edc\u00edho \u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d internetov\u00e1 reklama funguje tak dob\u0159e?<\/h2>\n\n\n\n<p>Zcela z\u00e1sadn\u00ed v\u00fdhodou internetov\u00e9 reklamy je to, \u017ee v&nbsp;naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f <strong>plat\u00edte za v\u00fdsledky, kter\u00e9 v\u00e1m reklama p\u0159inesla<\/strong>. Jin\u00fdmi slovy, plat\u00edte jen za to, kolik lid\u00ed na reklamu kliklo nebo ji shl\u00e9dlo. Neplat\u00edte tak za ty, kte\u0159\u00ed jen pro\u0161li kolem, jako je tomu t\u0159eba u billboard\u016f v&nbsp;ulic\u00edch m\u011bst. Dal\u0161\u00ed p\u0159\u00ednosy internetov\u00e9 reklamy jsou hlavn\u011b tyto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Velk\u00fd dosah<\/strong> \u2013 na internetu je dneska jednodu\u0161e skoro ka\u017ed\u00fd, a vy tak m\u00e1te mo\u017enost oslovit u\u017eivatele po cel\u00e9 \u010cesk\u00e9 republice i po cel\u00e9m sv\u011bt\u011b.<\/li>\n\n\n\n<li><strong>Snadn\u00e9 a p\u0159esn\u00e9 c\u00edlen\u00ed<\/strong> \u2013 p\u0159i nastavov\u00e1n\u00ed reklamn\u00ed kampan\u011b si definujete c\u00edlovou skupinu, kter\u00e1 m\u00e1 pro v\u00e1\u0161 produkt kupn\u00ed potenci\u00e1l. Zac\u00edlit reklamu m\u016f\u017eete na z\u00e1klad\u011b cel\u00e9 \u0159ady krit\u00e9ri\u00ed. Nap\u0159\u00edklad reklamu na Facebooku m\u016f\u017eete nastavit podle pohlav\u00ed, v\u011bku, lokality a nejr\u016fzn\u011bj\u0161\u00edch z\u00e1jm\u016f, demografick\u00fdch \u00fadaj\u016f nebo chov\u00e1n\u00ed na internetu.<\/li>\n<\/ul>\n\n\n\n<p>Uk\u00e1zka nastaven\u00ed podrobn\u00e9ho c\u00edlen\u00ed reklamy v&nbsp;Business Meta na Facebooku:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Snimek-obrazovky-2023-02-22-v-7.54.25-dop.png\" alt=\"\" class=\"wp-image-29980\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Meta Business<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00edzk\u00e9 n\u00e1klady a efektivita<\/strong> \u2013 internetov\u00e1 reklama stoj\u00ed mnohem m\u00e9n\u011b ne\u017e jak\u00e1koli off-line reklama a jej\u00ed \u00fa\u010dinek m\u016f\u017ee b\u00fdt mnohem vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li><strong>P\u0159esn\u00e1 data<\/strong> \u2013 v&nbsp;ka\u017ed\u00e9 reklamn\u00ed kampani se m\u011b\u0159\u00ed n\u011bkolik metrik, kter\u00e9 poskytuj\u00ed informace o tom, jak se reklam\u011b da\u0159\u00ed a kde je prostor pro zlep\u0161en\u00ed.<\/li>\n\n\n\n<li><strong>Rychl\u00e1 mo\u017enost reakce<\/strong> \u2013 v&nbsp;online prost\u0159ed\u00ed m\u016f\u017eete tak\u0159ka bezprost\u0159edn\u011b reagovat na pot\u0159eby z\u00e1kazn\u00edk\u016f a na z\u00e1klad\u011b toho reklamn\u00ed kampa\u0148 upravit.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1kladn\u00ed formy internetov\u00e9 reklamy<\/h2>\n\n\n\n<p>Reklama na internetu m\u016f\u017ee m\u00edt mnoho forem a ty se mezi sebou mohou r\u016fzn\u011b prol\u00ednat \u2013 jak z&nbsp;hlediska form\u00e1tu (grafika, text, video), tak podle um\u00edst\u011bn\u00ed (soci\u00e1ln\u00ed s\u00edt\u011b, email apod.). Typick\u00fdm p\u0159\u00edkladem, kter\u00fd kombinuje r\u016fzn\u00e9 form\u00e1ty i kan\u00e1ly (blog, soci\u00e1ln\u00ed s\u00edt\u011b, e-mail marketing apod.) je obsahov\u00fd marketing, neboli <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\">content marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Displejov\u00e1 reklama<\/h3>\n\n\n\n<p>Typickou displejovou reklamou jsou bannery, ale pat\u0159\u00ed sem i jin\u00e9 grafick\u00e9 form\u00e1ty jako pup-up okna, kter\u00e9 p\u0159esm\u011bruj\u00ed n\u00e1v\u0161t\u011bvn\u00edka webov\u00e9 str\u00e1nky, na n\u00ed\u017e se zobrazuj\u00ed, p\u0159\u00edmo k&nbsp;v\u00e1m na web. Je tak asi nejzn\u00e1m\u011bj\u0161\u00ed formou internetov\u00e9 reklamy.<\/p>\n\n\n\n<p>Bannery d\u011bl\u00edme na statick\u00e9, animovan\u00e9 a interaktivn\u00ed. Reklamn\u00ed bannery poskytuj\u00ed mo\u017enost m\u011bs\u00ed\u010dn\u00edho p\u0159edplatn\u00e9ho, partnersk\u00fd program nebo platbu za jednotliv\u00e9 prokliky (<a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">PPC kampan\u011b<\/a>). Rizikem jejich vyu\u017eit\u00ed m\u016f\u017ee ale b\u00fdt tzv. bannerov\u00e1 slepota, kdy n\u00e1v\u0161t\u011bvn\u00edk internetov\u00e9 str\u00e1nky reklamu jednodu\u0161e p\u0159ehl\u00ed\u017e\u00ed.<\/p>\n\n\n\n<p>Uk\u00e1zka bannerov\u00e9 reklamy na d\u00e1mskou mikinu:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Snimek-obrazovky-2023-02-22-v-9.07.28-dop.png\" alt=\"\" class=\"wp-image-29981\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen ze Seznam.cz<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Textov\u00e1 reklama<\/h3>\n\n\n\n<p>Textov\u00e1 reklama je pro n\u00e1v\u0161t\u011bvn\u00edky zpravidla p\u0159\u00edjemn\u011bj\u0161\u00ed, proto\u017ee je nerozptyluje jako bannery. P\u0159esto\u017ee se na prvn\u00ed pohled nemus\u00ed zd\u00e1t atraktivn\u00ed, textov\u00e9 inzer\u00e1ty jsou \u010dasto <strong>nejkonverzn\u011bj\u0161\u00ed formou reklamy <\/strong>(s nejv\u00edce proveden\u00fdmi m\u011b\u0159iteln\u00fdmi akcemi na webu). Pat\u0159\u00ed sem reklama ve vyhled\u00e1va\u010d\u00edch a reklama p\u0159\u00edmo na webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<p>Textov\u00e1 reklama na str\u00e1nk\u00e1ch klasicky obsahuje placen\u00e9 nebo neplacen\u00e9 odkazy, kter\u00e9 zahrnuj\u00ed <strong>hypertexty<\/strong> (odkazy na dal\u0161\u00ed informace) a <strong>backlinks<\/strong> (placen\u00fd zp\u011btn\u00fd proklik od inzerenta). Textovou reklamu ve vyhled\u00e1va\u010d\u00edch umo\u017e\u0148uje vyu\u017e\u00edvat nap\u0159\u00edklad Google Ads a Seznam Sklik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video reklama<\/h3>\n\n\n\n<p>Video reklama zahrnuje p\u0159edev\u0161\u00edm reklamn\u00ed spoty v&nbsp;online vide\u00edch na <a href=\"https:\/\/new.digiamo.cz\/new\/reklama-na-facebooku\/\">YouTube<\/a>, Facebooku, Stream.cz nebo jin\u00fdch online m\u00e9di\u00edch. M\u016f\u017eete ji pou\u017e\u00edt samostatn\u011b nebo spolu s&nbsp;televizn\u00ed reklamou, kter\u00e1 je ov\u0161em mnohon\u00e1sobn\u011b n\u00e1kladn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p>Krom\u011b finan\u010dn\u00ed dostupnosti m\u00e1 ale video reklama i dal\u0161\u00ed v\u00fdhody oproti televizn\u00ed reklam\u011b, konkr\u00e9tn\u011b jde o <strong>p\u0159esn\u00e9 zac\u00edlen\u00ed a detailn\u00ed statistiky<\/strong>. Video reklama je v\u00fdborn\u00fdm n\u00e1strojem p\u0159edev\u0161\u00edm pro budov\u00e1n\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/slovnik\/brand-awareness\/\">pov\u011bdom\u00ed o zna\u010dce<\/a>. Zde vid\u00edte uk\u00e1zku video reklamy, kter\u00e1 se zobrazuje p\u0159ed spu\u0161t\u011bn\u00edm videa na platform\u011b Stream.cz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Snimek-obrazovky-2023-02-22-v-9.14.30-dop.png\" alt=\"\" class=\"wp-image-29982\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen ze Stream.cz<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">E-mailov\u00e1 reklama<\/h3>\n\n\n\n<p>E-mailovou reklamou rozum\u00edme newslettery, obchodn\u00ed sd\u011blen\u00ed, internetov\u00e9 \u010dasopisy, e-mailov\u00e9 kurzy apod., k&nbsp;jejich\u017e odb\u011bru u\u017eivatel\u00e9 n\u011bkdy v&nbsp;minulosti dali souhlas, nap\u0159\u00edklad registrac\u00ed pro z\u00edsk\u00e1n\u00ed slevov\u00e9ho kup\u00f3nu nebo n\u00e1kupem zbo\u017e\u00ed. Touto cestou m\u016f\u017eete potenci\u00e1ln\u00ed a st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky informovat o novink\u00e1ch nebo zaj\u00edmav\u00fdch nab\u00eddk\u00e1ch, a d\u00e1le t\u0159eba nab\u00edzet placen\u00e9 kurzy.<\/p>\n\n\n\n<p>Do budoucna pro v\u00e1s vyu\u017e\u00edv\u00e1n\u00ed email marketingu bude levn\u011bj\u0161\u00ed ne\u017e placen\u00e9 reklamy, ale mus\u00edte si nejprve vytvo\u0159it dostate\u010dnou datab\u00e1zi prost\u0159ednictv\u00edm jin\u00fdch kan\u00e1l\u016f. Tato forma reklamy je v\u00fdhodn\u00e1 p\u0159edev\u0161\u00edm pro e-shopy a prodejce slu\u017eeb p\u0159es internet. Tady m\u016f\u017eete vid\u011bt uk\u00e1zku reklamn\u00edho emailu, kter\u00fd u\u017eivatel\u00e9 mohou obdr\u017eet po p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;odb\u011bru newsletteru:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Zoot.png\" alt=\"\" class=\"wp-image-29983\" \/><figcaption class=\"wp-element-caption\">Zdroj: blog.ecomail.cz<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Internetov\u00e1 reklama na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<p>Placen\u00e1 propagace je v&nbsp;sou\u010dasn\u00e9 dob\u011b neodmyslitelnou sou\u010d\u00e1st\u00ed v\u0161ech <a href=\"https:\/\/new.digiamo.cz\/new\/socialni-site\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a> a m\u016f\u017ee m\u00edt celou \u0159adu podob \u2013 od klasick\u00fdch banner\u016f, p\u0159es propagovan\u00e9 p\u0159\u00edsp\u011bvky na zdi a\u017e po placen\u00e9 reklamy ve vide\u00edch. Propagace na soci\u00e1ln\u00edch s\u00edt\u00edch je tedy v&nbsp;podstat\u011b formou obsahov\u00e9 reklamy, kter\u00e1 umo\u017e\u0148uje oslovit velk\u00e9 publikum za n\u00edzkou cenu, p\u0159esn\u011b zac\u00edlit reklamu a n\u00e1sledn\u011b analyzovat v\u00fdsledky.<\/p>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b dnes funguj\u00ed velmi podobn\u011b jako vyhled\u00e1va\u010de, s&nbsp;t\u00edm rozd\u00edlem, \u017ee na nich spousta lid\u00ed tr\u00e1v\u00ed mnohem v\u00edce \u010dasu a nab\u00edz\u00ed nep\u0159ebern\u00e9 mno\u017estv\u00ed zp\u016fsob\u016f komunikace zna\u010dky s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. Reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch funguj\u00ed formou aukce, kdy si dop\u0159edu nastav\u00edte rozpo\u010det, kter\u00fd do reklamy chcete investovat. Tento rozpo\u010det pak m\u016f\u017eete kdykoli m\u011bnit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kam byste m\u011bli um\u00edstit svoji reklamu?<\/h2>\n\n\n\n<p>Reklamn\u00edch kan\u00e1l\u016f existuje cel\u00e1 \u0159ada a form\u00e1t\u016f reklam je\u0161t\u011b mnohem v\u00edce, ale nenechte se t\u00edm zbyte\u010dn\u011b zahltit a za\u010dn\u011bte od z\u00e1klad\u016f. Ka\u017ed\u00fd za\u010d\u00ednaj\u00edc\u00ed i pokro\u010dilej\u0161\u00ed inzerent by se m\u011bl zpo\u010d\u00e1tku zam\u011b\u0159it na dva hlavn\u00ed kan\u00e1ly a ty co nejv\u00edce zdokonalovat. Dal\u0161\u00ed kan\u00e1ly a typy reklam m\u016f\u017eete za\u010d\u00edt p\u0159id\u00e1vat postupn\u011b. T\u011bmito hlavn\u00edmi kan\u00e1ly jsou internetov\u00e9 vyhled\u00e1va\u010de (Google a Seznam) a <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/facebook-reklama-kompletni-navod\/\">Facebook<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklama ve vyhled\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edmi vyhled\u00e1va\u010di jsou pro v\u00e1s Google a Seznam, d\u00e1le je pak mo\u017en\u00e9 vyu\u017e\u00edt nap\u0159\u00edklad tak\u00e9 Yahoo nebo Bing. Reklamu ve vyhled\u00e1va\u010di pozn\u00e1te podle toho, \u017ee je ozna\u010dena slovy \u201ereklama\u201c a objevuje se zpravidla na prvn\u00edch pozic\u00edch vyhled\u00e1va\u010d\u016f, tedy nad neplacen\u00fdmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Pokud do Googlu zad\u00e1te v\u00fdraz nap\u0159. \u201ed\u00e1msk\u00e1 mikina\u201c, v\u00fdsledek bude vypadat takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Snimek-obrazovky-2023-02-23-v-3.19.45-dop.png\" alt=\"\" class=\"wp-image-29984\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Google.com<\/figcaption><\/figure>\n\n\n\n<p>Jak sami vid\u00edte, tato reklama je pom\u011brn\u011b nen\u00e1padn\u00e1 a skoro spl\u00fdv\u00e1 s&nbsp;ostatn\u00edmi v\u00fdsledky nejen vizu\u00e1ln\u011b, ale tak\u00e9 obsahov\u011b. Reklama ve vyhled\u00e1va\u010d\u00edch by m\u011bla b\u00fdt v\u017edy nastavena na relevantn\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00e1 slova<\/a>, pod kter\u00fdmi se bude u\u017eivatel\u016fm zobrazovat. Google nav\u00edc ov\u011b\u0159uje, \u017ee str\u00e1nka, na kterou p\u0159iv\u00e1d\u00ed nov\u00e9 u\u017eivatele, opravdu odpov\u00edd\u00e1 hledan\u00e9mu v\u00fdrazu.<\/p>\n\n\n\n<p>Za pomoci t\u00e9to reklamy m\u00e1te tedy mo\u017enost velmi dob\u0159e se <strong>trefit do p\u0159\u00e1n\u00ed a pot\u0159eb z\u00e1kazn\u00edk\u016f<\/strong> a ty jim splnit nebo vy\u0159e\u0161it. Cena reklamy v\u017edy z\u00e1vis\u00ed na m\u00ed\u0159e hledanosti kl\u00ed\u010dov\u00fdch slov, proto se vypl\u00e1c\u00ed nastavit reklamu nejen na nejhledan\u011bj\u0161\u00ed v\u00fdrazy, ale i na m\u00e9n\u011b hledan\u00e9 longtailov\u00e9 fr\u00e1ze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklama na Facebooku<\/h3>\n\n\n\n<p>Na Facebooku si lid\u00e9 zvykli nejen komunikovat se sv\u00fdmi p\u0159\u00e1teli, ale tak\u00e9 nav\u0161t\u011bvovat nejr\u016fzn\u011bj\u0161\u00ed z\u00e1jmov\u00e9 i profesn\u00ed skupiny a sledovat str\u00e1nky, kter\u00e9 se specializuj\u00ed na r\u016fznorod\u00e1 t\u00e9mata. D\u00edky tomu, jak se lid\u00e9 na Facebooku chovaj\u00ed, resp. jak\u00e9 str\u00e1nky nebo skupiny nav\u0161t\u011bvuj\u00ed, co v\u0161e o sob\u011b sd\u011bluj\u00ed a jak\u00e9 p\u0159\u00edsp\u011bvky upoutaj\u00ed jejich pozornost, m\u016f\u017eete reklamu zac\u00edlit p\u0159esn\u011b tak, abyste se trefili do vkusu va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Facebook m\u00e1 tedy obrovsk\u00fd reklamn\u00ed potenci\u00e1l. Umo\u017e\u0148uje budov\u00e1n\u00ed zna\u010dky i vztahu se z\u00e1kazn\u00edky a prodeje produkt\u016f za pom\u011brn\u011b n\u00edzkou cenu, a to jak pro B2C i B2B marketing. D\u00edky analytice, kterou Meta Business nab\u00edz\u00ed, m\u016f\u017eete sledovat<strong> n\u00e1vratnost reklamy<\/strong>, slab\u00e1 a siln\u00e1 m\u00edsta reklamy a neust\u00e1le ji vylep\u0161ovat, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f. <a href=\"https:\/\/new.digiamo.cz\/new\/reklama-na-facebooku\/\">Reklama na Facebooku<\/a> je tak\u00e9 velmi nen\u00e1padn\u00e1 a dob\u0159e zapad\u00e1 do organick\u00e9ho obsahu. V\u017edy je ozna\u010dena v\u00fdrazem \u201esponzorov\u00e1no\u201c, jak m\u016f\u017eete vid\u011bt na tomto obr\u00e1zku:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Snimek-obrazovky-2023-02-23-v-2.33.49-dop-1024x578.png\" alt=\"\" class=\"wp-image-29985\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Facebook.com<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br<\/h2>\n\n\n\n<p>Aby v\u00e1m reklama opravdu vyd\u011bl\u00e1vala, mus\u00edte proniknout do logiky jednotliv\u00fdch kan\u00e1l\u016f, b\u00fdt konzistentn\u00ed, sledovat nejnov\u011bj\u0161\u00ed trendy, kter\u00e9 se neust\u00e1le posouvaj\u00ed vp\u0159ed, a co je opravdu d\u016fle\u017eit\u00e9, pochopit psychologii u\u017eivatel\u016f internetu. Jak jsme si ji\u017e \u0159ekli, n\u00e1vratnost investic do internetov\u00e9 reklamy m\u016f\u017ee b\u00fdt opravdu v\u00fdhodn\u00e1, ale mus\u00edte v\u011bd\u011bt, jak na to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aby kampa\u0148 fungovala<\/h3>\n\n\n\n<p>Jestli se v\u00e1m v\u0161e zd\u00e1 moc komplikovan\u00e9 a pot\u0159ebovali byste pomoc v\u0161e spr\u00e1vn\u011b nastavit, jednodu\u0161e tuto pr\u00e1ci p\u0159enechte zku\u0161en\u00fdm specialist\u016fm z&nbsp;marketingov\u00e9 agentury. V&nbsp;na\u0161\u00ed agentu\u0159e Digiamo se v\u00e1m o reklamu r\u00e1di postar\u00e1me od A do Z. Jen <a href=\"https:\/\/new.digiamo.cz\/new\/sprava-ppc\/\">spr\u00e1vn\u011b nastaven\u00e1 kampa\u0148<\/a> m\u016f\u017ee m\u00edt v\u00fdsledky.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>V&nbsp;jednom z&nbsp;na\u0161ich minul\u00fdch \u010dl\u00e1nk\u016f jsme si p\u0159ibl\u00ed\u017eili, co je online marketing, jeho\u017e neodmyslitelnou sou\u010d\u00e1st\u00ed je placen\u00e1 internetov\u00e1 reklama. A k&nbsp;t\u00e9 si dnes \u0159ekneme n\u011bco v\u00edc. Ka\u017ed\u00e1 zna\u010dka, kter\u00e1 chce b\u00fdt vid\u011bt a dos\u00e1hnout skute\u010dn\u00fdch v\u00fdsledk\u016f, se v&nbsp;sou\u010dasn\u00e9 dob\u011b bez online reklamy u\u017e tak\u0159ka neobejde. Zaj\u00edm\u00e1 v\u00e1s pro\u010d? Potom pokra\u010dujte ve \u010dten\u00ed. Co je to internetov\u00e1 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[43],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-social","tag-marketingovy-slovnik"],"meta_box":{"nadpis_cta":"Aby reklama fungovala?","podnadpis_cta":"V\u0161e mus\u00ed b\u00fdt spr\u00e1vn\u011b nastaveno a n\u00e1sledn\u011b vyhodnoceno!","text_button_cta":"Chci nastavit funk\u010dn\u00ed reklamy","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1145"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}