{"id":1153,"date":"2023-02-23T10:31:17","date_gmt":"2023-02-23T09:31:17","guid":{"rendered":"https:\/\/www.digiamo.cz\/anchor-text-seo\/"},"modified":"2023-02-23T10:31:17","modified_gmt":"2023-02-23T09:31:17","slug":"anchor-text-seo","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/anchor-text-seo\/","title":{"rendered":"Co je anchor text a jak\u00fd m\u00e1 v\u00fdznam v SEO"},"content":{"rendered":"\n<p>Pokud na sv\u00e9m webu odkazujete na dal\u0161\u00ed str\u00e1nky va\u0161eho nebo extern\u00edho webu, pak pou\u017e\u00edv\u00e1te i anchor texty. Anchor text je tedy text, kter\u00fd obsahuje odkaz a je proklikateln\u00fd. \u010ct\u011bte d\u00e1l a zjist\u011bte, jak\u00e9 druhy anchor textu existuj\u00ed a jak by m\u011bl takov\u00fd text ide\u00e1ln\u011b vypadat, aby v\u00e1m pomohl z\u00edskat lep\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/code_anchor-text-1024x683.jpg\" alt=\"code anchor text \" class=\"wp-image-30006\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je anchor text?<\/h2>\n\n\n\n<p><strong>Anchor text<\/strong>&nbsp;je <strong>klikateln\u00fd text skute\u010dn\u00e9ho odkazu<\/strong> na&nbsp;jinou str\u00e1nku. Tento text d\u00e1v\u00e1&nbsp;vyhled\u00e1va\u010d\u016fm i \u010dten\u00e1\u0159\u016fm v\u011bd\u011bt, co se na c\u00edlov\u00e9 str\u00e1nce nach\u00e1z\u00ed. M\u011bl by proto b\u00fdt vizu\u00e1ln\u011b odli\u0161en\u00fd od zbytku textu, aby u\u017eivatel\u00e9 ihned poznali, \u017ee se za textem skr\u00fdv\u00e1 <strong>hypertextov\u00fd odkaz<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edklad anchor textu<\/h2>\n\n\n\n<p><em>Zjist\u011bte, jak vyu\u017e\u00edt <\/em><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\"><em>content marketing<\/em><\/a> <em>pro v\u00e1\u0161 business.<\/em> Odkaz po\u00a0rozkliknut\u00ed vede na \u010dl\u00e1nek: https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/, kter\u00fd pojedn\u00e1v\u00e1 o obsahov\u00e9m neboli content marketingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1pis anchoru v&nbsp;HTML (ve zdrojov\u00e9m k\u00f3du)<\/h2>\n\n\n\n<p>V HTML k\u00f3du se anchor text s odkazem zapisuje n\u00e1sledovn\u011b: &lt;a href=\u201d<em>c\u00edlov\u00e1 URL<\/em>\u201c&gt;<strong>anchor text<\/strong>&lt;\/a&gt;<\/p>\n\n\n\n<p>P\u0159\u00edklad: &lt;a href=\u201dhttps:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\u201d&gt;<strong>content marketing<\/strong>&lt;\/a&gt;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdznam anchor textu pro SEO<\/h2>\n\n\n\n<p>Anchor text hraje d\u016fle\u017eitou roli v&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\"><strong>SEO<\/strong><\/a><strong> (Search Engine Optimization) <\/strong>a m\u016f\u017ee obsahovat <strong>intern\u00ed nebo extern\u00ed odkazy<\/strong>. Intern\u00ed linky odkazuj\u00ed na jin\u00e9 str\u00e1nky va\u0161eho webu, zat\u00edmco extern\u00ed linky odkazuj\u00ed z jin\u00e9 webov\u00e9 str\u00e1nky na ty va\u0161e nebo obr\u00e1cen\u011b. Intern\u00ed odkazy jsou jedn\u00edm z&nbsp;faktor\u016f <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/on-page-seo\/\">on-page SEO<\/a>, zat\u00edmco extern\u00ed linky spadaj\u00ed do kategorie <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/off-page-seo\/\">off-page SEO<\/a>. Pro celkov\u00e9 SEO jsou tedy d\u016fle\u017eit\u00e9 oba typy odkaz\u016f.<\/p>\n\n\n\n<p>Nejv\u00edce se v\u0161ak \u0159e\u0161\u00ed anchor text ve spojitosti s&nbsp;<strong><a href=\"https:\/\/new.digiamo.cz\/new\/linkbuilding\/\">linkbuildingem<\/a><\/strong>&nbsp;(budov\u00e1n\u00edm zp\u011btn\u00fdch odkaz\u016f). Vyhled\u00e1va\u010de jako Google, Seznam a dal\u0161\u00ed ho toti\u017e pou\u017e\u00edvaj\u00ed k&nbsp;ur\u010den\u00ed relevance str\u00e1nky, na kterou odkazuj\u00ed. Spr\u00e1vn\u011b pou\u017eit\u00fd anchor text tak m\u016f\u017ee pomoci <strong>zlep\u0161it pozici webov\u00e9 str\u00e1nky<\/strong> ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Druhy anchor textu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159esn\u00e1 shoda (exact-match<\/strong>)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anchor text je toto\u017en\u00fd s&nbsp;kl\u00ed\u010dov\u00fdm slovem c\u00edlov\u00e9 str\u00e1nky.<\/li>\n\n\n\n<li>P\u0159\u00edklad:&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\"><strong><em>PPC<\/em><\/strong><\/a><em> pro efektivn\u00ed prodej \u010di z\u00edsk\u00e1v\u00e1n\u00ed popt\u00e1vek.<\/em> (odkaz po\u00a0rozkliknut\u00ed vede na \u010dl\u00e1nek: https:\/\/new.digiamo.cz\/new\/ppc<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u010c\u00e1ste\u010dn\u00e1 shoda (partial-match)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V&nbsp;tomto p\u0159\u00edpad\u011b se anchor text shoduje pouze \u010d\u00e1ste\u010dn\u011b s&nbsp;kl\u00ed\u010dov\u00fdm slovem dan\u00e9 str\u00e1nky.<\/li>\n\n\n\n<li>P\u0159\u00edklad:&nbsp;<em>Tvo\u0159\u00edme<\/em><a href=\"https:\/\/new.digiamo.cz\/new\/web\/\"><strong><em> stylov\u00e9 webov\u00e9 str\u00e1nky<\/em><\/strong><\/a><em>, kter\u00e9 prod\u00e1vaj\u00ed. <\/em>(odkaz po\u00a0rozkliknut\u00ed vede na \u010dl\u00e1nek: https:\/\/new.digiamo.cz\/new\/web<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Brandov\u00fd (branded)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jak u\u017e n\u00e1zev napov\u00edd\u00e1, zde je anchor text n\u00e1zvem dan\u00e9 zna\u010dky.<\/li>\n\n\n\n<li>P\u0159\u00edklad:&nbsp;<em><strong><a href=\"https:\/\/new.digiamo.cz\/new\/\">Digiamo<\/a><\/strong> je pra\u017esk\u00e1 marketingov\u00e1 agentura.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Generick\u00fd (generic)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V&nbsp;tomto p\u0159\u00edpad\u011b se jedn\u00e1 o obecn\u00e9 slovo, kter\u00e9 u\u017eivatele nab\u00e1d\u00e1 k&nbsp;n\u00e1v\u0161t\u011bv\u011b str\u00e1nky. Nej\u010dast\u011bji se jedn\u00e1 o v\u00fdrazy jako \u201e<em>zde, tady, v&nbsp;tomto \u010dl\u00e1nku, video, pdf, st\u00e1hnout<\/em>\u201c.<\/li>\n\n\n\n<li>P\u0159\u00edklad:&nbsp;<em>V\u00edce informac\u00ed o linkbuildingu najdete <\/em><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/co-je-to-linkbuilding\/\"><strong>tady<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hol\u00fd<\/strong>&nbsp;<strong>(naked)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V tomto p\u0159\u00edpad\u011b jde o&nbsp;\u010dist\u00fd odkaz \u2013 URL je shodn\u00e1 s&nbsp;anchor textem.<\/li>\n\n\n\n<li>P\u0159\u00edklad:&nbsp;<em>Pou\u017eit\u00e9 zdroje:&nbsp;<\/em><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\"><strong><em>https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/<\/em><\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Obrazov\u00fd\/obr\u00e1zkov\u00fd (image)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na rozd\u00edl od p\u0159edchoz\u00edch je zde odkazem obr\u00e1zek. V&nbsp;tomto p\u0159\u00edpad\u011b se anchor text vkl\u00e1d\u00e1 do&nbsp;ALT tagu. ALT tag je z&nbsp;hlediska SEO velmi d\u016fle\u017eit\u00fd, jeliko\u017e pom\u00e1h\u00e1 vyhled\u00e1va\u010d\u016fm pochopit, co se za obr\u00e1zkem skr\u00fdv\u00e1. Pokud je to pr\u00e1v\u011b odkaz, vyhled\u00e1va\u010de jej vyhodnocuj\u00ed jako anchor text.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak by m\u011bl anchor text vypadat?<\/h2>\n\n\n\n<p>Anchor text by m\u011bl b\u00fdt tvo\u0159en <strong>relevantn\u00edmi<\/strong> <strong>kl\u00ed\u010dov\u00fdmi slovy<\/strong>, kter\u00e1 s&nbsp;obsahem c\u00edlov\u00e9 str\u00e1nky souvisej\u00ed, aby n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu i robot\u016fm vyhled\u00e1va\u010d\u016f bylo jasn\u00e9, co se pod dan\u00fdm odkazem skr\u00fdv\u00e1.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 by m\u011bl zn\u00edt p\u0159irozen\u011b, proto je d\u016fle\u017eit\u00e9 kl\u00ed\u010dov\u00e1 <strong>slova sklo\u0148ovat<\/strong> a ps\u00e1t ve spr\u00e1vn\u00e9m slovosledu. Nep\u0159irozen\u011b pou\u017eit\u00fd anchor text bude p\u016fsobit podez\u0159ele jak pro u\u017eivatele, tak pro vyhled\u00e1va\u010de, kter\u00e9 kv\u016fli tomu mohou str\u00e1nku znev\u00fdhodnit ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Optim\u00e1ln\u00ed d\u00e9lka anchor textu je <strong>2-3 slova<\/strong>. Nedoporu\u010duje se odkazovat skrze cel\u00e9 v\u011bty ani p\u0159es jedno kl\u00ed\u010dov\u00e9 slovo, pokud nen\u00ed dostate\u010dn\u011b v\u00fdsti\u017en\u00e9 nebo se nejedn\u00e1 o brandov\u00fd anchor text. Ide\u00e1ln\u00ed anchor text by m\u011bl <strong>co nejp\u0159esn\u011bji a nejstru\u010dn\u011bji <\/strong>popsat obsah, na kter\u00fd odkazuje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pozor na p\u0159esnou shodu slov<\/h3>\n\n\n\n<p>Nevhodn\u00e1 tak\u00e9 m\u016f\u017ee b\u00fdt p\u0159esn\u00e1 shoda anchor textu se str\u00e1nkou, na kterou odkazuje, proto\u017ee roboti vyhled\u00e1va\u010d\u016f takov\u00fd odkaz mohou vyhodnotit jako nep\u0159irozen\u00fd. Je tedy zpravidla lep\u0161\u00ed, pokud anchor text <strong>obsahuje kl\u00ed\u010dov\u00e9 slovo, ale p\u0159esn\u011b se neshoduje<\/strong> s&nbsp;textem, na kter\u00fd odkazuje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na nic ne\u0159\u00edkaj\u00edc\u00ed slova lid\u00e9 sp\u00ed\u0161e nekliknou<\/h3>\n\n\n\n<p>Jak u\u017e z&nbsp;p\u0159edchoz\u00edch \u0159\u00e1dk\u016f vypl\u00fdv\u00e1, vkl\u00e1d\u00e1n\u00ed odkaz\u016f do nic ne\u0159\u00edkaj\u00edc\u00edch slov typu \u201ezde, v&nbsp;tomto \u010dl\u00e1nku\u201c apod., (tj. pou\u017e\u00edv\u00e1n\u00ed generick\u00fdch anchor text\u016f) u\u017eivatele p\u0159\u00edli\u0161 <strong>nepodn\u011bcuj\u00ed ke kliknut\u00ed<\/strong> ani nejsou u\u017eite\u010dn\u00e9 pro SEO. Pokud tedy chcete, aby lid\u00e9 na va\u0161e odkazy klikali, generick\u00e9 anchor texty nepou\u017e\u00edvejte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak ne a jak ano<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0160patn\u011b<\/strong>: P\u0159e\u010dt\u011bte si tak\u00e9: Online marketing: Jak vyu\u017e\u00edt s\u00edlu internetu pro r\u016fst va\u0161eho byznysu<\/li>\n\n\n\n<li><strong>\u0160patn\u011b<\/strong>: Zaj\u00edm\u00e1 v\u00e1s, co je online marketing a jak ho vyu\u017e\u00edt pro r\u016fst va\u0161eho byznysu? Klikn\u011bte zde.<\/li>\n\n\n\n<li><strong>Spr\u00e1vn\u011b<\/strong>: P\u0159e\u010dt\u011bte si, <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/online-marketing\/\">jak na online marketing<\/a>, aby v\u00e1\u0161 byznys rostl.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011brem<\/h2>\n\n\n\n<p>Anchor text p\u0159\u00edmo souvis\u00ed s&nbsp;dal\u0161\u00edmi on-page (pr\u00e1ce s&nbsp;kl\u00ed\u010dov\u00fdmi slovy apod.) a off-page faktory (z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f apod.), kter\u00e9 ovliv\u0148uj\u00ed <strong>celkov\u00fd v\u00fdkon webu ve vyhled\u00e1va\u010d\u00edch<\/strong>.<\/p>\n\n\n\n<p>Ne ka\u017ed\u00fd m\u00e1 tolik \u010dasu a zku\u0161enost\u00ed s&nbsp;optimalizac\u00ed webu pro vyhled\u00e1va\u010de, proto je lep\u0161\u00ed tuto pr\u00e1ci p\u0159enechat odborn\u00edk\u016fm. Pokud to s&nbsp;va\u0161\u00edm podnik\u00e1n\u00edm mysl\u00edte v\u00e1\u017en\u011b, r\u00e1di v\u00e1m s&nbsp;t\u00edm pom\u016f\u017eeme. Vyu\u017eijte mo\u017enost&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/seo-konzultace\/\">SEO konzultace<\/a>&nbsp;nebo rovnou poj\u010fme vypracovat&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/seo-analyza\/\">SEO anal\u00fdzu webu<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Pokud na sv\u00e9m webu odkazujete na dal\u0161\u00ed str\u00e1nky va\u0161eho nebo extern\u00edho webu, pak pou\u017e\u00edv\u00e1te i anchor texty. Anchor text je tedy text, kter\u00fd obsahuje odkaz a je proklikateln\u00fd. \u010ct\u011bte d\u00e1l a zjist\u011bte, jak\u00e9 druhy anchor textu existuj\u00ed a jak by m\u011bl takov\u00fd text ide\u00e1ln\u011b vypadat, aby v\u00e1m pomohl z\u00edskat lep\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed. Co je [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[43],"class_list":["post-1153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-marketingovy-slovnik"],"meta_box":{"nadpis_cta":"SEO a linkbuilding jdou ruku v ruce","podnadpis_cta":"My um\u00edme v\u0161e nastavit tak, abyste byli vid\u011bt","text_button_cta":"Chci nov\u00e9 z\u00e1kazn\u00edky","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1154"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}