{"id":1156,"date":"2023-04-03T11:06:30","date_gmt":"2023-04-03T09:06:30","guid":{"rendered":"https:\/\/www.digiamo.cz\/longtailova-klicova-slova\/"},"modified":"2023-04-03T11:06:30","modified_gmt":"2023-04-03T09:06:30","slug":"longtailova-klicova-slova","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/longtailova-klicova-slova\/","title":{"rendered":"Longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova (aneb jak z\u00edskat relevantn\u00ed n\u00e1v\u0161t\u011bvnost)"},"content":{"rendered":"\n<p>Pokud chcete zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost sv\u00e9ho webu, zva\u017ete vyu\u017e\u00edv\u00e1n\u00ed pou\u017eit\u00ed longtailov\u00fdch kl\u00ed\u010dov\u00fdch slov. \u017de nev\u00edte, co to je? To brzy naprav\u00edme.<\/p>\n\n\n\n<p><strong>V tomto \u010dl\u00e1nku se dozv\u00edte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>co jsou longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova<\/li>\n\n\n\n<li>jak\u00e9 jsou jejich v\u00fdhody<\/li>\n\n\n\n<li>jak je naj\u00edt a jak s&nbsp;nimi pracovat<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Longtail kl\u00ed\u010dov\u00e1 slova<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/11\/chvost.svg\" alt=\"\" class=\"wp-image-1588\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova?<\/h2>\n\n\n\n<p>Longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova (long-tail keywords) jsou specifick\u00e9 fr\u00e1ze, kter\u00e9 se pou\u017e\u00edvaj\u00ed pro popis konkr\u00e9tn\u00edho produktu, slu\u017eby nebo t\u00e9matu. Tyto fr\u00e1ze jsou oproti ostatn\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm dlouh\u00e9 a specifick\u00e9 (\u010dasto obsahuj\u00ed 3 a v\u00edce slov). Zpravidla maj\u00ed men\u0161\u00ed hledanost, ale z\u00e1rove\u0148 jsou tak\u00e9 m\u00e9n\u011b konkuren\u010dn\u00ed (je snaz\u0161\u00ed s&nbsp;nimi usp\u011bt). P\u0159edev\u0161\u00edm pokud za\u010d\u00edn\u00e1te, nebo m\u00e1te konkurenci v podob\u011b v\u011bt\u0161\u00edch hr\u00e1\u010d\u016f, d\u00e1v\u00e1 smysl se na takov\u00e1 kl\u00ed\u010dov\u00e1 slova zam\u011b\u0159it. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edklady kl\u00ed\u010dov\u00fdch slov podle \u201cd\u00e9lky chvostu\u201c:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short-tail kl\u00ed\u010dov\u00e9 slovo: &#8220;Motiva\u010dn\u00ed dopis&#8221;<\/li>\n\n\n\n<li>Mid-tail kl\u00ed\u010dov\u00e9 slovo: &#8220;Motiva\u010dn\u00ed dopis vzor pdf&#8221;<\/li>\n\n\n\n<li>Long-tail kl\u00ed\u010dov\u00e9 slovo: &#8220;Motiva\u010dn\u00ed dopis administrativn\u00ed pracovn\u00edk vzor&#8221;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Longtailova-klicova-slova-priklady.png\" alt=\"Longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova - p\u0159\u00edklady\" class=\"wp-image-30017\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdhody long-tailov\u00fdch slov:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Men\u0161\u00ed konkurence = v\u011bt\u0161\u00ed \u0161ance na dobr\u00e9 um\u00edst\u011bn\u00ed v <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/serp\/\">SERPu<\/a><\/li>\n\n\n\n<li>Tyto fr\u00e1ze l\u00e9pe konvertuj\u00ed = \u010d\u00edm konkr\u00e9tn\u011bj\u0161\u00ed fr\u00e1ze jsou, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee dojde ke konverzi (n\u00e1kupu, vypln\u011bn\u00ed formul\u00e1\u0159e atd.)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak naj\u00edt vhodn\u00e1 long-tail kl\u00ed\u010dov\u00e1 slova?<\/h2>\n\n\n\n<p>V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b m\u00e1me podrobnou anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, kde long tail slova pouze jednodu\u0161e vyfiltrujete. Pokud ale takov\u00fd soubor nem\u00e1te, m\u016f\u017eete se pod\u00edvat na zjednodu\u0161en\u00fd n\u00e1vod, jak postupovat p\u0159i z\u00e1kladn\u00ed re\u0161er\u0161i hledan\u00fdch v\u00fdraz\u016f (popis najdete nap\u0159\u00edklad v&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">tomto \u010dl\u00e1nku<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na z\u00e1klad\u011b \u010deho vybrat slova, na kter\u00e1 se (ne)zam\u011b\u0159ovat?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tematick\u00e1 a businessov\u00e1 relevance<\/li>\n\n\n\n<li>Hledanost<\/li>\n\n\n\n<li>Konkurence<\/li>\n\n\n\n<li>U\u017eivatelsk\u00fd z\u00e1m\u011br<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak pou\u017e\u00edt longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova na webu?<\/h2>\n\n\n\n<p>Spr\u00e1vn\u00fdm v\u00fdb\u011brem to nekon\u010d\u00ed, dal\u0161\u00edm krokem je jejich spr\u00e1vn\u00e9 um\u00edst\u011bn\u00ed na webu. Kde v\u0161ude fr\u00e1ze pou\u017e\u00edt? Tady je z\u00e1kladn\u00ed p\u0159ehled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titulek a meta popisek<\/li>\n\n\n\n<li>Nadpisy a podnadpisy<\/li>\n\n\n\n<li>Text<\/li>\n\n\n\n<li>URL adresa<\/li>\n\n\n\n<li>Popisek obr\u00e1zku<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Shrnut\u00ed<\/h2>\n\n\n\n<p>Longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova jsou skv\u011blou mo\u017enost\u00ed, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Pou\u017e\u00edv\u00e1n\u00ed t\u011bchto kl\u00ed\u010dov\u00fdch slov pom\u00e1h\u00e1 zv\u00fd\u0161it pravd\u011bpodobnost konverze n\u00e1v\u0161t\u011bvn\u00edk\u016f, proto\u017ee p\u0159esn\u011b odpov\u00eddaj\u00ed jejich hledan\u00e9mu dotazu.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b, nesm\u00edme zapom\u00ednat, \u017ee pr\u00e1v\u011b kl\u00ed\u010dov\u00e1 slova jsou jen jedn\u00edm z mnoha faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">SEO v\u00fdkon va\u0161eho webu<\/a>. Mezi dal\u0161\u00ed faktory pat\u0159\u00ed zp\u011btn\u00e9 odkazy, kvalita obsahu, spr\u00e1vn\u00e1 struktura a technick\u00e9 \u0159e\u0161en\u00ed webu. V\u00edce informac\u00ed najdete v <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/category\/seo\/\">na\u0161ich dal\u0161\u00edch \u010dl\u00e1nc\u00edch<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nen\u00ed anal\u00fdza jako anal\u00fdza<\/h3>\n\n\n\n<p>Na anal\u00fdze kl\u00ed\u010dov\u00fdch slov byste si m\u011bli d\u00e1t opravdu z\u00e1le\u017eet, aby m\u011bl v\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov ten spr\u00e1vn\u00fd efekt. Profesion\u00e1ln\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/analyza-klicovych-slov\/\">anal\u00fdzy<\/a> zpracov\u00e1v\u00e1me ka\u017ed\u00fd den, r\u00e1di V\u00e1m pom\u016f\u017eeme! <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Pokud chcete zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost sv\u00e9ho webu, zva\u017ete vyu\u017e\u00edv\u00e1n\u00ed pou\u017eit\u00ed longtailov\u00fdch kl\u00ed\u010dov\u00fdch slov. \u017de nev\u00edte, co to je? To brzy naprav\u00edme. V tomto \u010dl\u00e1nku se dozv\u00edte: Longtail kl\u00ed\u010dov\u00e1 slova Co jsou longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova? Longtailov\u00e1 kl\u00ed\u010dov\u00e1 slova (long-tail keywords) jsou specifick\u00e9 fr\u00e1ze, kter\u00e9 se pou\u017e\u00edvaj\u00ed pro popis konkr\u00e9tn\u00edho produktu, slu\u017eby nebo t\u00e9matu. Tyto fr\u00e1ze jsou [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[43],"class_list":["post-1156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-marketingovy-slovnik"],"meta_box":{"nadpis_cta":"Anal\u00fdza kl\u00ed\u010dov\u00fdch slov, kl\u00ed\u010d k \u00fasp\u011bchu","podnadpis_cta":"Nev\u00edte si rady? My ano!","text_button_cta":"Chci zpracovat anal\u00fdzu","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}