{"id":1173,"date":"2023-04-14T11:52:05","date_gmt":"2023-04-14T09:52:05","guid":{"rendered":"https:\/\/www.digiamo.cz\/co-je-to-linkbuilding\/"},"modified":"2023-04-14T11:52:05","modified_gmt":"2023-04-14T09:52:05","slug":"co-je-to-linkbuilding","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/co-je-to-linkbuilding\/","title":{"rendered":"Co je linkbuilding a k\u00a0\u010demu je dobr\u00fd"},"content":{"rendered":"\n<p>Linkbuilding neboli budov\u00e1n\u00ed s\u00edt\u011b zp\u011btn\u00fdch odkaz\u016f je jednou ze&nbsp;SEO aktivit, jej\u00edm\u017e hlavn\u00edm c\u00edlem je zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost webu. Webov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed hodn\u011b kvalitn\u00edch odkaz\u016f z&nbsp;autoritativn\u00edch str\u00e1nek, jsou odm\u011bn\u011bny p\u0159edn\u00edmi pozicemi ve vyhled\u00e1va\u010d\u00edch. Poj\u010fme se tedy spole\u010dn\u011b pod\u00edvat na to, jak toho co nejl\u00e9pe dos\u00e1hnout.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/linkbuilding-1.png\" alt=\"linkbuilding\" class=\"wp-image-30047\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to link<\/h2>\n\n\n\n<p>Abychom si <a href=\"https:\/\/new.digiamo.cz\/new\/linkbuilding\/\">linkbuilding<\/a> vysv\u011btlili \u00fapln\u011b od z\u00e1klad\u016f, za\u010dneme t\u00edm, co vlastn\u011b znamen\u00e1 pojem link. <strong>Zjednodu\u0161en\u011b se jedn\u00e1 o odkaz, kter\u00fd spojuje dv\u011b str\u00e1nky, kdy jedna odkazuje na tu druhou.&nbsp;<\/strong> Pomoc\u00ed linku m\u016f\u017eete odk\u00e1zat n\u00e1v\u0161t\u011bvn\u00edky na jin\u00e9 online objekty, jako je webov\u00e1 str\u00e1nka, soci\u00e1ln\u00ed s\u00ed\u0165, jin\u00fd p\u0159\u00edsp\u011bvek na t\u00e9\u017ee str\u00e1nce, obr\u00e1zek nebo cokoli jin\u00e9ho online.<\/p>\n\n\n\n<p>Slovu nebo fr\u00e1zi, na n\u00ed\u017e je odkaz um\u00edst\u011bn\u00fd, se \u0159\u00edk\u00e1 <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/anchor-text-seo\/\">anchor text<\/a>. Jak pr\u00e1v\u011b sami vid\u00edte, tento text by m\u011bl b\u00fdt barevn\u011b odli\u0161en a je\u0161t\u011b podtr\u017een, aby upozornil \u010dten\u00e1\u0159e na um\u00edst\u011bn\u00ed odkazu.<\/p>\n\n\n\n<p>Pro SEO (optimalizace webu pro vyhled\u00e1va\u010de) jsou pak z\u00e1sadn\u00ed dva druhy odkaz\u016f<strong>: intern\u00ed a extern\u00ed odkazy<\/strong>. Intern\u00ed linky odkazuj\u00ed na jin\u00e9 sekce a kategorie va\u0161eho webu, zat\u00edmco extern\u00ed neboli zp\u011btn\u00e9 linky odkazuj\u00ed na v\u00e1\u0161 web z jin\u00fdch str\u00e1nek nebo obr\u00e1cen\u011b. Vytv\u00e1\u0159en\u00ed zp\u011btn\u00fdch odkaz\u016f se \u0159\u00edk\u00e1 linkbuilding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je linkbuilding<\/h2>\n\n\n\n<p>Term\u00edn linkbuilding (n\u011bkdy ps\u00e1no tak\u00e9 link building) ozna\u010duje<strong> metodu budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f z&nbsp;jin\u00fdch web\u016f pro ten v\u00e1\u0161 za \u00fa\u010delem zvy\u0161ov\u00e1n\u00ed jeho n\u00e1v\u0161t\u011bvnosti<\/strong>. N\u00e1v\u0161t\u011bvnost webu mohou nav\u00fd\u0161it p\u0159\u00edmo lid\u00e9 p\u0159ich\u00e1zej\u00edc\u00ed z&nbsp;odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, to se ozna\u010duje jako referral traffic, nebo z&nbsp;internetov\u00fdch vyhled\u00e1va\u010d\u016f.<\/p>\n\n\n\n<p>Vyhled\u00e1va\u010de z&nbsp;odkazov\u00e9ho profilu webu z\u00edsk\u00e1vaj\u00ed relevantn\u00ed sign\u00e1ly, kter\u00e9 dokazuj\u00ed hodnotu jeho obsahu. Proto v\u00edce ne\u017e na mno\u017estv\u00ed zp\u011btn\u00fdch odkaz\u016f z\u00e1le\u017e\u00ed na jejich kvalit\u011b. N\u011bkter\u00e9 backlinky mohou web dokonce i po\u0161kozovat (nap\u0159\u00edklad odkazy z&nbsp;nerelevantn\u00edch a nekvalitn\u00edch str\u00e1nek).<\/p>\n\n\n\n<p>Linkbuilding je tak\u00e9 jednou z&nbsp;forem <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">SEO<\/a> propagace webov\u00fdch str\u00e1nek, proto se \u0159ad\u00ed mezi SEO aktivity pod term\u00ednem <strong><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/off-page-seo\/\">off-page faktory SEO<\/a><\/strong>. Prim\u00e1rn\u00edm c\u00edlem linkbuildingu je tedy pos\u00edlit autoritu webu na Googlu, aby va\u0161e str\u00e1nky up\u0159ednost\u0148oval ve vyhled\u00e1v\u00e1n\u00ed. Pro \u00fasp\u011b\u0161n\u00fd linkbuilding je tak\u00e9 z\u00e1sadn\u00ed spr\u00e1vn\u00e9 pou\u017eit\u00ed anchor textu a smyslupln\u00e9 prolinkov\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smyslupln\u00e9 prolinkov\u00e1n\u00ed a kvalitn\u00ed backlinky<\/h2>\n\n\n\n<p>Kvalitn\u00ed backlinky jsou takov\u00e9, kter\u00e9 jsou um\u00edst\u011bny na <strong>autoritativn\u00edch webov\u00fdch str\u00e1nk\u00e1ch<\/strong>, je\u017e tematicky souvisej\u00ed s&nbsp;va\u0161\u00edm webem. Takov\u00fdto link m\u00e1 mnohem v\u011bt\u0161\u00ed v\u00e1hu ne\u017e zp\u011btn\u00fd odkaz z&nbsp;mal\u00e9 str\u00e1nky, kterou nikdo nezn\u00e1. Pokud by v\u00e1\u0161 web naopak z\u00edskal mnoho pochybn\u00fdch odkaz\u016f, Google ho kv\u016fli tomu m\u016f\u017ee penalizovat vysok\u00fdmi sankcemi a zcela vy\u0159adit z&nbsp;v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>P\u0159i v\u00fdb\u011bru web\u016f pro um\u00edst\u011bn\u00ed backlinku je v&nbsp;prvn\u00ed \u0159ad\u011b nutn\u00e9 vz\u00edt v&nbsp;\u00favahu <strong>st\u00e1\u0159\u00ed<\/strong> <strong>webu a jeho n\u00e1v\u0161t\u011bvnost<\/strong>. Zohlednit byste m\u011bli ale i dal\u0161\u00ed parametry, jako je t\u00e9ma hostuj\u00edc\u00edho webu, aby bylo relevantn\u00ed pro v\u00e1\u0161 web, a mo\u017enosti postupn\u00e9ho r\u016fstu odkaz\u016f, aby proces propagace mohl b\u00fdt konzistentn\u00ed. Prudk\u00fd n\u00e1r\u016fst m\u016f\u017ee p\u016fsobit podez\u0159ele.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/linkbuilding-2-1.png\" alt=\"\" class=\"wp-image-30048\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u00e9 pou\u017eit\u00ed anchor textu<\/h2>\n\n\n\n<p>Aby extern\u00ed odkazy nevzbuzovaly podez\u0159en\u00ed mezi vyhled\u00e1va\u010di, m\u011bly by v textu p\u016fsobit co nejp\u0159irozen\u011bji. A s&nbsp;t\u00edm souvis\u00ed podoba anchor textu. T\u00e9matu, jak\u00e9 <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/anchor-text-seo\/\">druhy anchor textu<\/a> existuj\u00ed, jsme se ji\u017e v\u011bnovali v&nbsp;jednom z na\u0161ich \u010dl\u00e1nk\u016f a te\u010f u\u017e si jen shrneme, jak by m\u011bl vypadat.<\/p>\n\n\n\n<p>Nejprve je t\u0159eba poznamenat, \u017ee anchor text m\u00e1 dva \u00fa\u010dely. Zaprv\u00e9: nal\u00e1kat lidi k&nbsp;prokliknut\u00ed, a zadruh\u00e9: sd\u011blovat, o \u010dem odkazovan\u00e1 str\u00e1nka pojedn\u00e1v\u00e1.<\/p>\n\n\n\n<p><strong>Uk\u00e1zky r\u016fzn\u00fdch typ\u016f anchor textu<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Zaj\u00edm\u00e1 v\u00e1s, jak zhubnout 5 kilo za m\u011bs\u00edc? Klikn\u011bte <u>ZDE<\/u><\/em>.<\/li>\n\n\n\n<li><em>P\u0159e\u010dt\u011bte si, <u>jak zhubnout 5 kilo za m\u011bs\u00edc<\/u>.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u016fvody, pro\u010d vyu\u017e\u00edvat linkbuilding<\/h2>\n\n\n\n<p>Budov\u00e1n\u00ed backlink\u016f je pova\u017eov\u00e1no za jednu z&nbsp;nej\u00fa\u010dinn\u011bj\u0161\u00edch metod k&nbsp;dosa\u017een\u00ed <strong>vy\u0161\u0161\u00edho hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch<\/strong>. Jak u\u017e jsme uvedli v\u00fd\u0161e, zp\u011btn\u00fd odkaz je d\u016fle\u017eit\u00fdm hodnot\u00edc\u00edm faktorem obsahu na va\u0161em webu.<\/p>\n\n\n\n<p>Pokud z\u00edsk\u00e1te hodn\u011b kvalitn\u00edch odkaz\u016f na svoji str\u00e1nku, roboti vyhled\u00e1va\u010d\u016f ji vyhodnot\u00ed jako smysluplnou a obl\u00edbenou, a budou ji tedy um\u00eds\u0165ovat na vy\u0161\u0161\u00edch pozic\u00edch. Nejd\u016fle\u017eit\u011bj\u0161\u00ed d\u016fvody, pro\u010d byste m\u011bli vyu\u017e\u00edvat linkbuilding, jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>d\u016fv\u011bryhodnost webu<\/strong><\/li>\n\n\n\n<li><strong>indexace str\u00e1nek v Googlu<\/strong> \u2013 aby Google mohl str\u00e1nky snadno zaindexovat, jin\u00fdmi slovy vyhledat je a zobrazit, pot\u0159ebujete odkazy \u2013 linky. Nen\u00ed rozd\u00edl, zda se jedn\u00e1 o odkazy intern\u00ed \u010d\u00ed extern\u00ed. Je d\u016fle\u017eit\u00e9, aby n\u011bjak\u00e9 na va\u0161em webu na\u0161el.<\/li>\n\n\n\n<li><strong>budov\u00e1n\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/slovnik\/brand-awareness\/\">pov\u011bdom\u00ed o zna\u010dce (brand awarness)<\/a><\/strong> \u2013 linkbuilding \u00fazce souvis\u00ed s&nbsp;brandingem. \u010c\u00edm v\u00edce se va\u0161e backlinky objevuj\u00ed na webech dal\u0161\u00edch firem, t\u00edm l\u00e9pe je va\u0161e zna\u010dka vid\u011bt.<\/li>\n\n\n\n<li><strong>r\u016fst konverz\u00ed <\/strong>\u2013 d\u00edky kvalitn\u00edm odkaz\u016fm by m\u011bly p\u0159\u00edmou \u00fam\u011brou r\u016fst tak\u00e9 konverze, proto\u017ee se web bude posouvat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed sm\u011brem vzh\u016fru. T\u00edm p\u00e1dem se bude zvy\u0161ovat n\u00e1v\u0161t\u011bvnost a s n\u00ed i konverze. Nemus\u00ed tomu ale tak b\u00fdt ve 100% p\u0159\u00edpad\u016f, proto\u017ee \u00fasp\u011b\u0161n\u00e1 konverze z\u00e1vis\u00ed na v\u00edce faktorech. Linkbuilding se m\u016f\u017ee p\u0159ekr\u00fdvat tak\u00e9 s affiliate marketingem, kdy m\u016f\u017ee zp\u011btn\u00fd odkaz za provizi poslat n\u00e1v\u0161t\u011bvn\u00edky p\u0159\u00edmo k registraci nebo n\u00e1kupu toho, co hledaj\u00ed. Je\u0161t\u011b je d\u016fle\u017eit\u00e9 podotknout, \u017ee odkazy z affiliate marketingu i p\u0159es jejich potenci\u00e1ln\u00ed p\u0159\u00ednos pro p\u0159\u00edm\u00e9 prodeje nebo registrace, nemaj\u00ed v r\u00e1mci linkbuildingu t\u00e9m\u011b\u0159 \u017e\u00e1dnou v\u00e1hu, a jejich v\u00fdznam pro zlep\u0161en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch je tud\u00ed\u017e minim\u00e1ln\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Rizika linkbuildingu<\/h3>\n\n\n\n<p>V\u0161eho moc \u0161kod\u00ed, a toto pravidlo jednozna\u010dn\u011b plat\u00ed i v linkbuildingu. Pokud to budete s t\u011bmito aktivitami p\u0159eh\u00e1n\u011bt, m\u016f\u017eete dostat penalizaci od Googlu, jin\u00fdmi slovy, va\u0161e sna\u017een\u00ed bude m\u00edt negativn\u00ed dopad.<\/p>\n\n\n\n<p>Jak si ohl\u00eddat pro Google \u00fanosn\u00e9 meze? Existuj\u00ed r\u016fzn\u00e9 str\u00e1nky, kter\u00e9 v\u00e1m pomohou a poskytnou doporu\u010den\u00ed, jak budovat s\u00ed\u0165 odkaz\u016f v&nbsp;r\u00e1mci norem. Zkuste nap\u0159. <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\">https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010cemu se vyvarovat:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hromadn\u00fd n\u00e1kup katalogov\u00fdch odkaz\u016f,<\/li>\n\n\n\n<li>odkazy z linkfarem,<\/li>\n\n\n\n<li>spam linky v&nbsp;koment\u00e1\u0159\u00edch,<\/li>\n\n\n\n<li>odkazy z&nbsp;pochybn\u00fdch web\u016f,<\/li>\n\n\n\n<li>opakov\u00e1n\u00ed st\u00e1le stejn\u00fdch vzorc\u016f (nap\u0159. umis\u0165ov\u00e1n\u00ed 3 odkaz\u016f do ka\u017ed\u00e9ho PR \u010dl\u00e1nku),<\/li>\n\n\n\n<li>publikov\u00e1n\u00ed \u010dl\u00e1nk\u016f na nekvalitn\u00edch \u201ePR webech\u201c ( = magaz\u00edny bez redak\u010dn\u00edho obsahu, kter\u00e9 slou\u017e\u00ed pouze k&nbsp;publikov\u00e1n\u00ed nekvalitn\u00edch PR \u010dl\u00e1nk\u016f),<\/li>\n\n\n\n<li>skokov\u00fd n\u00e1rust odkaz\u016f (z 0 na 10&nbsp;000 link\u016f b\u011bhem m\u011bs\u00edce).<\/li>\n<\/ul>\n\n\n\n<p>Pokud se vyhnete t\u011bmto praktik\u00e1m a budete postupovat kontinu\u00e1ln\u011b s&nbsp;ohledem na u\u017eivatele, linkbuildingu se nemus\u00edte ob\u00e1vat. Je v\u0161ak dobr\u00e9 spolupracovat s&nbsp;odborn\u00edky, kte\u0159\u00ed skute\u010dn\u011b v\u011bd\u00ed, co d\u011blaj\u00ed. Nenechte se ale zl\u00e1kat fale\u0161n\u00fdmi p\u0159\u00edsliby instantn\u00edho \u00fasp\u011bchu. Kvalitn\u00ed linkbuilding je v\u017edy b\u011bh na dlouhou tra\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo je linkbuilder<\/h2>\n\n\n\n<p>Nejprve je t\u0159eba si \u0159\u00edci, \u017ee rozli\u0161ujeme <strong>aktivn\u00ed (c\u00edlenou) a pasivn\u00ed (organickou) formu<\/strong> <strong>linkbuildingu<\/strong>. Pasivn\u00ed lingbuilding je zalo\u017een\u00fd na p\u0159irozen\u00e9m odkazov\u00e1n\u00ed lidmi, kter\u00fdm se v\u00e1\u0161 obsah l\u00edb\u00ed, a t\u00edmto zp\u016fsobem ho doporu\u010duj\u00ed n\u011bkomu dal\u0161\u00edmu. T\u00e9to \u201epasivn\u00ed\u201c aktivit\u011b se \u0159\u00edk\u00e1 tak\u00e9 <strong>link baiting<\/strong>, kter\u00fd je mimo jin\u00e9 podstatou vir\u00e1ln\u011b pojat\u00fdch kampan\u00ed.<\/p>\n\n\n\n<p>Oproti tomu aktivn\u00ed forma linkbuildingu spo\u010d\u00edv\u00e1 v&nbsp;c\u00edlen\u00e9m z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch link\u016f prost\u0159ednictv\u00edm linkbuildera. Linkbuilder je tedy specializovan\u00fd <strong>odborn\u00edk, kter\u00fd m\u00e1 na starost<\/strong> <strong>vytvo\u0159en\u00ed odkazov\u00e9ho profilu webu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co d\u011bl\u00e1 linkbuilder<\/h3>\n\n\n\n<p>Budov\u00e1n\u00ed odkazov\u00e9ho profilu webu vy\u017eaduje vytvo\u0159en\u00ed strategie, jasn\u00fd ak\u010dn\u00ed pl\u00e1n a pr\u016fb\u011b\u017en\u00e9 sledov\u00e1n\u00ed v\u00fdsledk\u016f. D\u00edky n\u00e1stroj\u016fm, kter\u00e9 linkbuilder vyu\u017e\u00edv\u00e1, m\u00e1 p\u0159ehled o pozici <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00fdch slov<\/a>, zn\u00e1 n\u00e1v\u0161t\u011bvnost webu ze v\u0161ech kan\u00e1l\u016f a dok\u00e1\u017ee pohotov\u011b reagovat na aktu\u00e1ln\u00ed poklesy a vzestupy. Pr\u00e1ce linkbuildera tedy zahrnuje p\u0159edev\u0161\u00edm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vypracov\u00e1n\u00ed strategie linkbuildingu,<\/li>\n\n\n\n<li>vyhled\u00e1v\u00e1n\u00ed partnersk\u00fdch webov\u00fdch str\u00e1nek pro v\u00fdm\u011bnu odkaz\u016f,<\/li>\n\n\n\n<li>\u00fadr\u017eba \u00fa\u010dtu na referen\u010dn\u00edch platform\u00e1ch,<\/li>\n\n\n\n<li>sestavov\u00e1n\u00ed technick\u00fdch specifikac\u00ed pro copywritery,<\/li>\n\n\n\n<li>kontrola po\u010dtu, typu a kvality zp\u011btn\u00fdch odkaz\u016f,<\/li>\n\n\n\n<li>anal\u00fdza v\u00fdkonu zp\u011btn\u00fdch odkaz\u016f,<\/li>\n\n\n\n<li>reporting o v\u00fdkonu linkbuildingu.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/linkbuilding-3-1.png\" alt=\"\" class=\"wp-image-30049\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie, jak na linkbuilding<\/h2>\n\n\n\n<p>Vytvo\u0159en\u00ed spr\u00e1vn\u00e9 strategie je z\u00e1kladem \u00fasp\u011b\u0161n\u00e9ho linkbuildingu a jedn\u00edm z&nbsp;prvn\u00edch krok\u016f propagace webu. Pr\u00e1v\u011b na n\u00ed je postaven cel\u00fd pl\u00e1n dlouhodob\u00e9ho z\u00edsk\u00e1v\u00e1n\u00ed kvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f. <\/p>\n\n\n\n<p>\u00dapln\u00fdm z\u00e1kladem je zmapovat sou\u010dasn\u00fd stav odkazov\u00e9ho profilu. N\u00e1sleduje komplexn\u00ed&nbsp;<strong>anal\u00fdza odkaz\u016f hlavn\u00edch konkurent\u016f<\/strong>&nbsp;z&nbsp;hlediska po\u010dtu i kvality. D\u00e1le je na \u0159ad\u011b&nbsp;<strong>sestavit zp\u016fsoby z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/strong>. Krom\u011b toho by strategie linkbuildungu m\u011bla obsahovat n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>odhad linkbuildingov\u00e9ho potenci\u00e1lu webu,<\/li>\n\n\n\n<li>n\u00e1vrh linkbuildingov\u00fdch metrik a KPI (kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonosti),<\/li>\n\n\n\n<li>zmapov\u00e1n\u00ed zdroj\u016f linkbuildingu,<\/li>\n\n\n\n<li>n\u00e1vrhy linkbuildingov\u00fdch technik,<\/li>\n\n\n\n<li>definov\u00e1n\u00ed jednor\u00e1zov\u00fdch i dlouhodob\u00fdch zp\u016fsob\u016f z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f,<\/li>\n\n\n\n<li>re\u0161er\u0161e odkazov\u00fdch p\u0159\u00edle\u017eitost\u00ed,<\/li>\n\n\n\n<li>sestaven\u00ed seznamu anchor text\u016f s&nbsp;kl\u00ed\u010dov\u00fdmi slovy,<\/li>\n\n\n\n<li>n\u00e1vrh ak\u010dn\u00edho (\u010dasov\u00e9ho) pl\u00e1nu,<\/li>\n\n\n\n<li>vypo\u010d\u00edt\u00e1n\u00ed rozpo\u010dtu na n\u00e1kup odkaz\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Rozhodn\u011b se vyplat\u00ed tak\u00e9 intern\u00ed prolinkov\u00e1n\u00ed. Jak na to? Nejjednodu\u0161\u0161\u00ed cestou je odkazovat na vlastn\u00ed \u010dl\u00e1nky mezi sebou. V&nbsp;\u010dl\u00e1nku m\u016f\u017eete tak\u00e9 odkazovat na prodejn\u00ed str\u00e1nku sv\u00e9ho e-shopu, kter\u00fd je na web napojen. Intern\u00ed prolinkov\u00e1n\u00ed m\u00e1 tak\u00e9 velkou v\u00e1hu a je skv\u011bl\u00fdm pomocn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159en\u00ed odkazov\u00e9ho profilu webu<\/h2>\n\n\n\n<p>Z\u00e1kladem vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 s\u00edt\u011b backlink\u016f je&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/web\/\">kvalitn\u00ed web<\/a>&nbsp;a tvorba origin\u00e1ln\u00edho obsahu, na kter\u00fd budou cht\u00edt jin\u00ed lid\u00e9 a firmy odkazovat. V&nbsp;prvn\u00ed \u0159ad\u011b je ale nezbytn\u00e9&nbsp;<strong>zn\u00e1t sv\u00e9 publikum<\/strong>. Jenom tak budete v\u011bd\u011bt, jak\u00fd druh obsahu tito lid\u00e9 pot\u0159ebuj\u00ed, jak\u00e9 informace hledaj\u00ed, jak\u00e1 kl\u00ed\u010dov\u00e1 slova k&nbsp;tomu pou\u017e\u00edvaj\u00ed a jak\u00e9 webov\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed.<\/p>\n\n\n\n<p>Toto by m\u011blo b\u00fdt v\u00fdchoz\u00edm bodem linkbuildingu. N\u00e1sledn\u011b m\u016f\u017eete za\u010d\u00edt oslovovat vlastn\u00edky webov\u00fdch str\u00e1nek a podnikat dal\u0161\u00ed aktivity k&nbsp;z\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f. Zde vid\u00edte zp\u016fsoby, kter\u00fdmi m\u016f\u017eete z\u00edsk\u00e1vat zp\u011btn\u00e9 odkazy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00fdm\u011bnou odkaz\u016f z&nbsp;jin\u00fdch&nbsp;web\u016f (ide\u00e1ln\u011b 3w nebo 4W), tedy v\u00fdm\u011bna odkaz\u016f s&nbsp;pomoc\u00ed t\u0159et\u00edch stran, kdy se jedn\u00e1 o tzv. v\u011b\u010dn\u00fd odkaz, kter\u00fd je placen\u00fd a je um\u00edst\u011bn na vysoce d\u016fv\u011bryhodn\u00e9m webu.<\/li>\n\n\n\n<li>tvorbou podp\u016frn\u00fdch str\u00e1nek (microsites) \u2013 nej\u010dast\u011bj\u0161\u00ed formou je blog, kter\u00fd krom\u011b mnoha dal\u0161\u00edch v\u00fdhod poskytuje neomezen\u00fd prostor pro linkbuilding,<\/li>\n\n\n\n<li>tvorbou PR \u010dl\u00e1nk\u016f pro kvalitn\u00ed str\u00e1nky s&nbsp;vysokou n\u00e1v\u0161t\u011bvnost\u00ed, nap\u0159\u00edklad&nbsp;masov\u011b \u010dten\u00fd magaz\u00edn,<\/li>\n\n\n\n<li>sd\u00edlen\u00edm p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch,<\/li>\n\n\n\n<li>p\u0159isp\u00edv\u00e1n\u00edm do oborov\u00fdch diskuzn\u00edch f\u00f3r,<\/li>\n<\/ul>\n\n\n\n<p>Jak u p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b, tak v&nbsp;diskuzn\u00edch f\u00f3rech se jedn\u00e1 o tzv. nofollow odkazy (= odkazy, kter\u00e9 crawler\u016fm vyhled\u00e1va\u010d\u016f \u0159\u00edkaj\u00ed, \u017ee p\u0159i proch\u00e1zen\u00ed webu je nemaj\u00ed n\u00e1sledovat. Av\u0161ak d\u00edky p\u0159irozenosti, kterou p\u016fsob\u00ed, by ve va\u0161em odkazov\u00e9m portfoliu rozhodn\u011b nem\u011bly chyb\u011bt. M\u011bli byste jim v\u011bnovat p\u0159ibli\u017en\u011b 20% v\u0161ech odkaz\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>koup\u00ed placen\u00fdch odkaz\u016f na jin\u00fdch webech \u2013 zde je pot\u0159eba si d\u00e1t pozor, aby odkaz\u016f nebylo p\u0159\u00edli\u0161 mnoho a byly skute\u010dn\u011b relevantn\u00ed.<\/li>\n\n\n\n<li>Link baiting<\/li>\n\n\n\n<li>Oslovov\u00e1n\u00ed tematicky relevantn\u00edch web\u016f<\/li>\n\n\n\n<li>Spolupr\u00e1ce s&nbsp;blogery<\/li>\n\n\n\n<li>Linkbuilding podle konkurence<\/li>\n\n\n\n<li>Vyhled\u00e1v\u00e1n\u00edm nefunk\u010dn\u00edch odkaz\u016f (<strong>broken links<\/strong>) za pomoci speci\u00e1ln\u00edch n\u00e1stroj\u016f, jako jsou Screaming Frog, Ahrefs a podobn\u011b. Tato taktika zahrnuje identifikaci odkaz\u016f vedouc\u00edch na str\u00e1nky, kter\u00e9 ji\u017e neexistuj\u00ed, a n\u00e1sledn\u00e9 nahrazen\u00ed t\u011bchto odkaz\u016f relevantn\u00edmi odkazy na vlastn\u00ed web. Je d\u016fle\u017eit\u00e9, aby nahrazen\u00fd odkaz poskytoval stejnou nebo vy\u0161\u0161\u00ed hodnotu pro u\u017eivatele.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Jak po\u017e\u00e1dat o zp\u011btn\u00fd odkaz na v\u00e1\u0161 web<\/h3>\n\n\n\n<p>Ne\u017e po\u017e\u00e1d\u00e1te vlastn\u00edky webu o um\u00edst\u011bn\u00ed va\u0161eho odkazu na jejich web, poskytn\u011bte jim p\u00e1dn\u00fd d\u016fvod, pro\u010d by na v\u00e1s m\u011bli odkazovat. Zeptejte se tedy sami sebe, co jim takov\u00fd odkaz m\u016f\u017ee p\u0159in\u00e9st. Zde jsou n\u011bkter\u00e9 strategie, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest post: nab\u00eddn\u011bte hostuj\u00edc\u00edmu webu blogov\u00fd p\u0159\u00edsp\u011bvek, kter\u00fd pro n\u011bj bude p\u0159\u00ednosn\u00fd a do kter\u00e9ho um\u00edst\u00edte odkaz na v\u00e1\u0161 web.<\/li>\n\n\n\n<li>V\u00fdm\u011bna odkaz\u016f: pro spole\u010dnost m\u016f\u017ee b\u00fdt v\u00fdhodn\u00e9 z\u00edsk\u00e1n\u00ed odkazu na va\u0161em webu v\u00fdm\u011bnou za v\u00e1\u0161 odkaz.<\/li>\n\n\n\n<li>Vlo\u017een\u00ed linku do \u010dl\u00e1nku: poskytn\u011bte zdroj s&nbsp;v\u00edce informacemi ne\u017e ten, na kter\u00fd ji\u017e odkazuj\u00ed.<\/li>\n\n\n\n<li>Ego baiting: zmi\u0148te se o pr\u00e1ci spole\u010dnosti na va\u0161em webu a proka\u017ete d\u016fv\u011bru k&nbsp;jej\u00ed \u010dinnosti.<\/li>\n\n\n\n<li>Image\/infographic linkbuilding: po\u017e\u00e1dejte o kredit za odkazov\u00e1n\u00ed na infografiku nebo obr\u00e1zky z&nbsp;va\u0161eho webu.<\/li>\n\n\n\n<li>Nav\u00e1z\u00e1n\u00ed spojen\u00ed s odborn\u00edky a novin\u00e1\u0159i z oboru: pokud naraz\u00edte nap\u0159\u00edklad na informace nebo novinky, kter\u00e9 by mohly tuto c\u00edlovou skupinu zaj\u00edmat, nev\u00e1hejte jim to poslat. Existuje velk\u00e1 pravd\u011bpodobnost, \u017ee na v\u00e1s odk\u00e1\u017eou ve sv\u00e9m nov\u00e9m p\u0159\u00edsp\u011bvku nebo \u010dl\u00e1nku, pokud to pova\u017euj\u00ed za relevantn\u00ed a hodnotn\u00e9 pro jejich \u010dten\u00e1\u0159e.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Bu\u010fte <strong>vid\u011bt<\/strong><\/h3>\n\n\n\n<p>Nesna\u017ete se pouze oslovovat lidi, aby dali v\u00e1\u0161 backlink na sv\u016fj web. Pokuste se tak\u00e9 b\u00fdt co nejv\u00edce vid\u011bt. Pokud se budete \u00fa\u010dastnit nap\u0159\u00edklad konferenc\u00ed nebo podcast\u016f, budete v&nbsp;kontaktu s&nbsp;jin\u00fdmi profesion\u00e1ly, poskytnete reference, \u00fa\u010dastn\u00edte se oborov\u00fdch konferenc\u00ed, publikujete kvalitn\u00ed obsah i mimo v\u00e1\u0161 web, odkazy budou p\u0159ib\u00fdvat samy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br<\/h2>\n\n\n\n<p>Linkbuilding je b\u011bh na dlouhou tra\u0165, jeliko\u017e budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f nem\u00e1 b\u00fdt p\u0159\u00edli\u0161 intenzivn\u00ed, ale naopak pozvoln\u00e9 a kontinu\u00e1ln\u00ed. Tento proces je nutn\u00e9 nejen neust\u00e1le opakovat, ale tak\u00e9 analyzovat a vylep\u0161ovat.<\/p>\n\n\n\n<p>S\u00ed\u0165 zp\u011btn\u00fdch odkaz\u016f m\u016f\u017eete monitorovat nap\u0159\u00edklad pomoc\u00ed n\u00e1stroj\u016f jako <a href=\"https:\/\/www.collabim.cz\/\">Collabim<\/a>,&nbsp;<a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>,&nbsp;<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjH_qHJgab-AhWWS2wGHeitAFwQFnoECBcQAQ&amp;url=https%3A%2F%2Fsearch.google.com%2Fsearch-console%2Fabout&amp;usg=AOvVaw3NO6Ya1jzGMcMjx0KsMLLo\">Google Search Console&nbsp;<\/a>nebo&nbsp;<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjelerPgab-AhWXS2wGHULeAfoQFnoECA4QAQ&amp;url=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F&amp;usg=AOvVaw095EntAfOjiijSk290zWyQ\">Google Analytics<\/a>. V\u017edy se ale vyplat\u00ed najmout si zku\u0161en\u00e9ho linkbuildera nebo specializovanou agenturu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kvalitn\u00ed odkazov\u00e9 portfolio od profesion\u00e1l\u016f<\/h3>\n\n\n\n<p>Konzistentnost, preciznost a znalosti zajist\u00ed funk\u010dn\u00ed linkbuilding. Spolu s monitoringem a rychlou reakc\u00ed na aktu\u00e1ln\u00ed trendy budete zaru\u010den\u011b stoupat vzh\u016fru. O to se postar\u00e1me, <a href=\"https:\/\/new.digiamo.cz\/new\/spojte-se-s-nami\/\">obra\u0165te se na n\u00e1s<\/a> a poj\u010fme spolu budovat Va\u0161e jm\u00e9no je\u0161t\u011b dnes!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Linkbuilding neboli budov\u00e1n\u00ed s\u00edt\u011b zp\u011btn\u00fdch odkaz\u016f je jednou ze&nbsp;SEO aktivit, jej\u00edm\u017e hlavn\u00edm c\u00edlem je zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost webu. Webov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed hodn\u011b kvalitn\u00edch odkaz\u016f z&nbsp;autoritativn\u00edch str\u00e1nek, jsou odm\u011bn\u011bny p\u0159edn\u00edmi pozicemi ve vyhled\u00e1va\u010d\u00edch. Poj\u010fme se tedy spole\u010dn\u011b pod\u00edvat na to, jak toho co nejl\u00e9pe dos\u00e1hnout. Co je to link Abychom si linkbuilding vysv\u011btlili \u00fapln\u011b od [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"meta_box":{"nadpis_cta":"Chcete m\u00edt kvalitn\u00ed odkazov\u00e9 portfolio?","podnadpis_cta":"Obra\u0165te se na n\u00e1s a na\u0161e zku\u0161en\u00e9 linkbuildery.","text_button_cta":"Chci pomoct s linkbuildingem","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}