{"id":1178,"date":"2023-04-27T14:59:41","date_gmt":"2023-04-27T12:59:41","guid":{"rendered":"https:\/\/www.digiamo.cz\/off-page-seo\/"},"modified":"2023-04-27T14:59:41","modified_gmt":"2023-04-27T12:59:41","slug":"off-page-seo","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/off-page-seo\/","title":{"rendered":"Co v\u0161echno je off-page SEO?"},"content":{"rendered":"\n<p>Off-page SEO je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed celkov\u00e9 SEO strategie pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu. Krom\u011b z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f zahrnuje i dal\u0161\u00ed propaga\u010dn\u00ed aktivity webu, kter\u00e9 zajist\u00ed jeho atraktivitu pro internetov\u00e9 vyhled\u00e1va\u010de a p\u0159ivedou&nbsp;v\u00e1m v\u00edce z\u00e1kazn\u00edk\u016f. Zaj\u00edm\u00e1 v\u00e1s, jak\u00e9 to jsou? Pak pokra\u010dujte ve \u010dten\u00ed tohoto \u010dl\u00e1nku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Off-page-SEO-1024x683.jpg\" alt=\"\" class=\"wp-image-30062\" \/><figcaption class=\"wp-element-caption\">Zdroj: https:\/\/elements.envato.com\/podcast-recording-station-A5L9YDP<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je off-page SEO?<\/h2>\n\n\n\n<p>Off-page SEO je neodmysliteln\u00fdm faktorem celkov\u00e9ho <a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\">SEO v\u00fdkonu<\/a> va\u0161eho webu. Jak u\u017e ze samotn\u00e9ho n\u00e1zvu vypl\u00fdv\u00e1, off-page SEO, n\u011bkdy tak\u00e9 off-site SEO, zahrnuje jak\u00e9koli<strong> aktivity, kter\u00e9 prob\u00edhaj\u00ed mimo web <\/strong>a kter\u00e9 zvy\u0161uj\u00ed jeho d\u016fv\u011bryhodnost a autoritu. C\u00edlem t\u011bchto technik je tedy podpo\u0159it s\u00edlu webu, a t\u00edm zlep\u0161it jeho pozici ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<p>Jak dob\u0159e se web bude um\u00eds\u0165ovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed ovliv\u0148uj\u00ed spole\u010dn\u011b s&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/on-page-seo\/\">on-page faktory<\/a>. Vz\u00e1jemn\u011b se dopl\u0148uj\u00ed a spole\u010dn\u011b utv\u00e1\u0159ej\u00ed celkovou strategii optimalizace webu pro vyhled\u00e1va\u010de. Je v\u0161ak dobr\u00e9 si \u0159\u00edci, \u017ee off-page SEO m\u00e1 pro vyhled\u00e1va\u010de \u010dasto v\u011bt\u0161\u00ed v\u00e1hu vzhledem k&nbsp;men\u0161\u00ed ovlivnitelnosti.<\/p>\n\n\n\n<p>Nejv\u011bt\u0161\u00ed v\u00fdznam m\u00e1 pro off-site SEO <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/co-je-to-linkbuilding\/\">linkbuilding<\/a>, nicm\u00e9n\u011b budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f nen\u00ed jedinou taktikou. Off-page SEO se t\u00fdk\u00e1 jak\u00fdchkoli propaga\u010dn\u00edch aktivit va\u0161eho webu a va\u0161\u00ed zna\u010dky, jako je marketing na soci\u00e1ln\u00edch s\u00edt\u00edch, recenze nebo jak\u00e9koli dal\u0161\u00ed zm\u00ednky o webu nebo va\u0161\u00ed zna\u010dce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Off-page SEO faktory<\/h2>\n\n\n\n<p>Off-page SEO faktory jsou sou\u010d\u00e1st\u00ed strategie linkbuildingu a hraj\u00ed z\u00e1sadn\u00ed roli p\u0159i hodnocen\u00ed str\u00e1nky. A\u010dkoli se algoritmy vyhled\u00e1va\u010d\u016f neust\u00e1le m\u011bn\u00ed, d\u016fv\u011bryhodnost a autorita webu, kter\u00e9 off-page SEO zaji\u0161\u0165uje, st\u00e1le hraj\u00ed <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed roli v hodnocen\u00ed str\u00e1nky<\/strong>. <\/p>\n\n\n\n<p>P\u0159esto\u017ee nikdo nezn\u00e1 p\u0159esn\u00fd algoritmus vyhled\u00e1va\u010d\u016f, <a href=\"https:\/\/moz.com\/learn\/seo\/off-site-seo\">data<\/a> spole\u010dnosti Moz ukazuj\u00ed, \u017ee off-page faktory tvo\u0159\u00ed p\u0159es 50 % hodnot\u00edc\u00edho faktoru, co\u017e znamen\u00e1, \u017ee to, co se d\u011bje mimo v\u00e1\u0161 web, je pro vyhled\u00e1va\u010de cenn\u011bj\u0161\u00ed ne\u017e to, co se odehr\u00e1v\u00e1 p\u0159\u00edmo na n\u011bm. Mus\u00edme v\u0161ak pro jistotu podotknout, \u017ee kvalitn\u00ed obsah a on-page SEO z\u016fst\u00e1vaj\u00ed st\u00e1le z\u00e1kladn\u00edmi sou\u010d\u00e1stmi \u00fasp\u011bchu a nesm\u00edme na n\u011b zapom\u00ednat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Faktory off-page SEO zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dom\u00e9na, ze kter\u00e9 vede odkaz<\/strong>: je d\u016fle\u017eit\u00e9 zohlednit popularitu webu, jeho aktu\u00e1lnost, autoritativnost a relevantnost webu.<\/li>\n\n\n\n<li><strong>Po\u010det odkaz\u016f<\/strong>, kter\u00e9 vedou na v\u00e1\u0161 web: z\u00edsk\u00e1vat v\u011bt\u0161\u00ed po\u010det odkaz\u016f je sice jedn\u00edm z&nbsp;c\u00edl\u016f off-page SEO, nicm\u00e9n\u011b v\u00edce v\u017edy neznamen\u00e1 l\u00e9pe. V&nbsp;tomto p\u0159\u00edpad\u011b je nezbytn\u00e9 pamatovat na to, \u017ee kvalita v\u017edy p\u0159eva\u017euje nad kvantitou. Budujte r\u016fst va\u0161\u00ed s\u00edt\u011b odkaz\u016f postupn\u011b a v\u017edy z&nbsp;hodnotn\u00fdch zdroj\u016f.<\/li>\n\n\n\n<li><strong>Po\u010det dom\u00e9n<\/strong>, kter\u00e9 sm\u011b\u0159uj\u00ed na v\u00e1\u0161 web: abyste zjistili, jak\u00fd po\u010det odkazuj\u00edc\u00edch dom\u00e9n na v\u00e1\u0161 web pot\u0159ebujete z\u00edskat, pod\u00edvejte na to, jak je na tom va\u0161e konkurence a vytvo\u0159te si tzv. benchmark. Po\u010det odkazuj\u00edc\u00edch dom\u00e9n se tak v&nbsp;ka\u017ed\u00e9m odv\u011btv\u00ed m\u016f\u017ee velmi li\u0161it.<\/li>\n\n\n\n<li><strong>Dofollow a nofollow odkazy<\/strong>: p\u0159esto\u017ee oba typy odkaz\u016f jsou klikateln\u00e9, nofollow odkazy zpravidla nep\u0159in\u00e1\u0161ej\u00ed \u017e\u00e1dnou odezvu. Typicky se jedn\u00e1 nap\u0159\u00edklad o odkazy v&nbsp;diskuzn\u00edch f\u00f3rech nebo na Wikipedii. I tyto odkazy v\u0161ak maj\u00ed sv\u016fj v\u00fdznam, podobn\u011b jako jin\u00e9 propaga\u010dn\u00ed aktivity mimo v\u00e1\u0161 web. P\u0159irozen\u00fd pom\u011br dofollow a nofollow odkaz\u016f, nap\u0159\u00edklad 80:20, je tedy d\u016fle\u017eit\u00fd pro kvalitn\u00ed odkazov\u00e9 portfolio.<\/li>\n<\/ul>\n\n\n\n<p>Off-page SEO je tak\u00e9 <strong>n\u00e1strojem, kter\u00fd v\u00e1s odli\u0161uje od konkurence<\/strong>. Zkuste tedy o off-page SEO uva\u017eovat jako o budov\u00e1n\u00ed reputace va\u0161eho webu. Je logick\u00e9, \u017ee webov\u00e9 str\u00e1nky s&nbsp;dobrou pov\u011bst\u00ed jsou pova\u017eov\u00e1ny za odborn\u00edky a autority ve sv\u00e9m oboru, zat\u00edmco str\u00e1nky, kter\u00e9 nikdo nezn\u00e1, maj\u00ed malou d\u016fv\u011bryhodnost nejen pro vyhled\u00e1va\u010de, ale tak\u00e9 pro n\u00e1v\u0161t\u011bvn\u00edky webu.<\/p>\n\n\n\n<p>Faktory, kter\u00e9 Google podle pr\u016fzkumu spole\u010dnosti <a href=\"https:\/\/moz.com\/learn\/seo\/off-site-seo\">MOZ<\/a>, na va\u0161em webu hodnot\u00ed, jsou hlavn\u011b:<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>D\u016fv\u011bryhodnost a autoritativnost hostitelsk\u00e9 dom\u00e9ny (23,87 %)<\/li>\n\n\n\n<li>Popularita odkazu na specifikovanou str\u00e1nku (22,33 %)<\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/anchor-text-seo\/\">Anchor text<\/a> zp\u011btn\u00e9ho odkazu (20,26 %)<\/li>\n\n\n\n<li>Pou\u017eit\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00fdch slov<\/a> na str\u00e1nce (15,04 %)<\/li>\n\n\n\n<li>Registrace + \u00fadaje o hostingu (6, 91 %)<\/li>\n\n\n\n<li>N\u00e1v\u0161t\u011bvnost + m\u00edra prokliku, neboli CTR (6,29 %)<\/li>\n\n\n\n<li>Metriky soci\u00e1ln\u00edch graf\u016f (5,30 %)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/Off-page-SEO_graf.png\" alt=\"Off_page SEO\" class=\"wp-image-30056\" \/><figcaption class=\"wp-element-caption\">Zdroj: https:\/\/cdn.cognitiveseo.com\/blog\/wp-content\/uploads\/2018\/03\/off-page-pie-copyblogger-from-moz.gif<\/figcaption><\/figure>\n\n\n\n<p>Velmi podstatn\u00fdmi off-page faktory jsou ty, kter\u00e9 hodnot\u00ed v\u00fdsledky va\u0161\u00ed linkbuildingov\u00e9 aktivity. Tedy kvalitu backlink\u016f: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text odkazu, neboli <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/anchor-text-seo\/\">anchor text<\/a> by m\u011bl obsahovat kl\u00ed\u010dov\u00e9 slovo a sd\u011blovat, o \u010dem odkazovan\u00e1 str\u00e1nka pojedn\u00e1v\u00e1.<\/li>\n\n\n\n<li>Tematick\u00e1 souvislost \u2013 zp\u011btn\u00fd odkaz by m\u011bl v\u017edy p\u0159ich\u00e1zet z&nbsp;webu, kter\u00fd sd\u00edl\u00ed souvisej\u00edc\u00ed obsah, jako odkazovan\u00e1 str\u00e1nka.<\/li>\n\n\n\n<li>St\u00e1\u0159\u00ed odkazu \u2013 nov\u011bj\u0161\u00ed odkazy str\u00e1nce v\u017edy zajist\u00ed lep\u0161\u00ed um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010di ne\u017e star\u00e9 linky.<\/li>\n\n\n\n<li>Autoritativn\u00ed web &#8211; vyhled\u00e1va\u010de hodnot\u00ed, zda je zp\u011btn\u00fd odkaz um\u00edst\u011bn na autoritativn\u00edm webu, kter\u00fd je zdrojem kvalitn\u00edho obsahu.<\/li>\n<\/ul>\n\n\n\n<p>Pro\u010d tomu tak je? O kvalit\u011b zp\u011btn\u00fdch odkaz\u016f a jejich v\u00fdznamu se do\u010dtete v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkbuilding<\/h2>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/linkbuilding\/\">Linkbuilding<\/a> je proces z\u00edsk\u00e1v\u00e1n\u00ed kvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f na v\u00e1\u0161 web. Prvn\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed, kterou je tedy pot\u0159eba si zapamatovat v&nbsp;r\u00e1mci off-page SEO strategie, je <strong>vytv\u00e1\u0159en\u00ed a sledov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/strong>. Kvalitn\u00ed linky signalizuj\u00ed vyhled\u00e1va\u010d\u016fm, \u017ee je va\u0161e str\u00e1nka spolehliv\u00fdm zdrojem informac\u00ed. V podstat\u011b tak funguj\u00ed jako hlasy pro v\u00e1\u0161 web.<\/p>\n\n\n\n<p>Z&nbsp;tohoto d\u016fvodu je z\u00e1sadn\u00ed, aby backlinky byly um\u00edst\u011bny na <strong>autoritativn\u00edch a tematicky souvisej\u00edc\u00edch webech<\/strong>. Odkazy lze z\u00edskat organicky, tedy t\u00edm, \u017ee lid\u00e9 sami na v\u00e1\u0161 web odkazuj\u00ed jako projev d\u016fv\u011bry, nebo c\u00edlen\u011b prost\u0159ednictv\u00edm \u00fasil\u00ed (hostuj\u00edc\u00edmi \u010dl\u00e1nky, spoluprac\u00ed s&nbsp;influencery apod.).<\/p>\n\n\n\n<p>\u010c\u00edm v\u00edce autoritativn\u00edch zp\u011btn\u00fdch odkaz\u016f webov\u00e1 str\u00e1nka m\u00e1, t\u00edm l\u00e9pe ji Google a jin\u00e9 vyhled\u00e1va\u010de hodnot\u00ed. <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">Studie Backlinko<\/a> o faktorech hodnocen\u00ed vyhled\u00e1va\u010d\u016f prok\u00e1zala p\u0159\u00edmou souvislost mezi celkov\u00fdm po\u010dtem zp\u011btn\u00fdch odkaz\u016f a hodnocen\u00edm vyhled\u00e1va\u010de Google. Google jako hodnot\u00edc\u00ed faktor pou\u017e\u00edv\u00e1 algoritmus PageRank, kter\u00fd se zam\u011b\u0159uje na <strong>kvalitu a mno\u017estv\u00ed zp\u011btn\u00fdch odkaz\u016f<\/strong>.<\/p>\n\n\n\n<p>V linkbuildingu je mnoho zp\u016fsob\u016f, jak distribuovat v\u00e1\u0161 obsah do jin\u00fdch kan\u00e1l\u016f, a t\u00edm podpo\u0159it s\u00edlu va\u0161eho webu. Mezi nej\u00fa\u010dinn\u011bj\u0161\u00ed taktiky pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>blogov\u00e9 p\u0159\u00edsp\u011bvky,<\/li>\n\n\n\n<li>infografika,<\/li>\n\n\n\n<li>podcasty,<\/li>\n\n\n\n<li>videa,<\/li>\n\n\n\n<li>f\u00f3ra a diskuzn\u00ed skupiny<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Brand building<\/h2>\n\n\n\n<p>Brand building je term\u00edn ozna\u010duj\u00edc\u00ed budov\u00e1n\u00ed zna\u010dky a je neodmyslitelnou taktikou celkov\u00e9 off-page SEO strategie. Pokud se n\u011bkde mluv\u00ed o va\u0161em brandu, vyhled\u00e1va\u010de tomu p\u0159isuzuj\u00ed jist\u00fd v\u00fdznam. Jak ho tedy zahrnout do SEO strategie?<\/p>\n\n\n\n<p>Do brand buildingu pat\u0159\u00ed nap\u0159\u00edklad PR, tedy <strong>jak\u00e1koli zm\u00ednka v&nbsp;m\u00e9di\u00edch<\/strong>. Na rozd\u00edl od linkbuildingu nebude dan\u00e9 m\u00e9dium odkazovat na v\u00e1\u0161 web, ale uvede jm\u00e9no va\u0161\u00ed zna\u010dky (viz uk\u00e1zka n\u00ed\u017ee). Zm\u00ednka m\u016f\u017ee b\u00fdt tak\u00e9 pou\u017eita nap\u0159\u00edklad formou citace.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/ELLE_ukazka.png\" alt=\"\" class=\"wp-image-30057\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Elle.cz<\/figcaption><\/figure>\n\n\n\n<p>\u010c\u00edm v\u00edce se va\u0161e zna\u010dka bude dost\u00e1vat do pov\u011bdom\u00ed lid\u00ed, t\u00edm v\u00edce poroste po\u010det jej\u00edch vyhled\u00e1v\u00e1n\u00ed na Googlu a Seznamu. Podobn\u011b u\u017eite\u010dn\u00e9 mohou b\u00fdt i r\u016fzn\u00e9 <strong>online akce<\/strong>, jako jsou nap\u0159\u00edklad webin\u00e1\u0159e, kter\u00e9 krom\u011b zapojen\u00ed publika zvy\u0161uj\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/slovnik\/brand-awareness\/\">pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/a>.<\/p>\n\n\n\n<p>Kvalitn\u00ed PR kampa\u0148 v\u00e1m m\u016f\u017ee pomoci tak\u00e9 t\u00edm, \u017ee se va\u0161e firma dostane do pop\u0159ed\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupiny, p\u0159ivede na v\u00e1\u0161 web n\u00e1v\u0161t\u011bvnost z doporu\u010den\u00ed, zv\u00fd\u0161\u00ed celkov\u00e9 pov\u011bdom\u00ed o zna\u010dce a postav\u00ed v\u00e1s jako my\u0161lenkov\u00e9ho l\u00eddra ve va\u0161em oboru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sledujte vyhled\u00e1vanost va\u0161\u00ed zna\u010dky<\/h3>\n\n\n\n<p>Nejv\u00fdznamn\u011bj\u0161\u00edm ukazatelem toho, \u017ee budujete svou zna\u010dku, je <strong>n\u00e1r\u016fst po\u010dtu jej\u00edho vyhled\u00e1v\u00e1n\u00ed<\/strong>. Tato vyhled\u00e1v\u00e1n\u00ed mohou zahrnovat va\u0161i zna\u010dku jako takovou, va\u0161e produkty, slu\u017eby nebo n\u00e1zev dom\u00e9ny. K&nbsp;z\u00edsk\u00e1n\u00ed p\u0159ehledu o po\u010dtu vyhled\u00e1v\u00e1n\u00ed va\u0161eho webu ve vyhled\u00e1va\u010d\u00edch vyu\u017eijte n\u011bkter\u00fd z&nbsp;n\u00e1stroj\u016f pro p\u0159ehled kl\u00ed\u010dov\u00fdch slov, nap\u0159\u00edklad <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjL6tCDucH-AhXL8DgGHV7NA8wQFnoECA0QAQ&amp;url=https%3A%2F%2Ftrends.google.com%2Fhome&amp;usg=AOvVaw2KgJaDuUP9M1BVeDcFJPOA\">Google Trends<\/a>, zadejte n\u00e1zev va\u0161\u00ed zna\u010dky nebo webu a za\u0161krtn\u011bte pol\u00ed\u010dko \u201etrendy\u201c. M\u016f\u017eete se tak\u00e9 pokusit o z\u00edsk\u00e1n\u00ed odkaz\u016f na v\u00e1\u0161 web z t\u011bchto vyhled\u00e1v\u00e1n\u00ed, v\u010detn\u011b nofollow odkaz\u016f, kter\u00e9 mohou p\u0159il\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obsahov\u00fd marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/content-marketing\/\">Obsahov\u00fd marketing<\/a> je dal\u0161\u00ed d\u016fle\u017eitou off-page SEO taktikou. Publikov\u00e1n\u00ed hodnotn\u00e9ho a origin\u00e1ln\u00edho obsahu je velmi efektivn\u00edm zp\u016fsobem, jak z\u00edskat zp\u011btn\u00e9 odkazy, pozornost m\u00e9di\u00ed a prok\u00e1zat <strong>odbornost<\/strong>,<strong> autoritativnost a d\u016fv\u011bryhodnost<\/strong> va\u0161\u00ed zna\u010dky (E-A-T, neboli Expertise, Authoritativeness, and Trustworthiness).<\/p>\n\n\n\n<p>Content marketing m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed technik off-page i on-page SEO, jeliko\u017e tvo\u0159it obsah m\u016f\u017eete jak u sebe na webu, nap\u0159\u00edklad v&nbsp;podob\u011b blogov\u00fdch p\u0159\u00edsp\u011bvk\u016f, <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/4-top-nastroje-pro-tvorbu-infografiky\/\">infografiky<\/a> (viz uk\u00e1zka n\u00ed\u017ee), vide\u00ed apod., tak i mimo n\u011bj. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/infografika.png\" alt=\"\" class=\"wp-image-30058\" \/><figcaption class=\"wp-element-caption\">Zdroj: https:\/\/www.techwyse.com\/wp-content\/uploads\/2021\/08\/image2.png<\/figcaption><\/figure>\n\n\n\n<p>Tvorba obsahov\u00e9ho marketingu na vlastn\u00edm webu m\u016f\u017ee b\u00fdt velmi zaj\u00edmav\u00fdm a p\u0159\u00ednosn\u00fdm zp\u016fsobem off-page SEO. Na vlastn\u00edch str\u00e1nk\u00e1ch m\u016f\u017eete toti\u017e tvo\u0159it libovoln\u00fd obsah, samoz\u0159ejm\u011b k t\u00e9matu. V\u00e1\u0161 obsah v\u0161ak je unik\u00e1tn\u00ed a m\u016f\u017eete zaujmout nap\u0159\u00edklad jistou kontroverz\u00ed, kter\u00e1 a\u0165 chceme nebo ne, prod\u00e1v\u00e1. V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o tzv. Linkbaiting.<\/p>\n\n\n\n<p>Off-site SEO je o upout\u00e1n\u00ed pozornosti a z\u00edsk\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti pro v\u00e1\u0161 web d\u00edky odchoz\u00edm aktivit\u00e1m, kter\u00e9 <strong>p\u0159\u00edmo nesouvisej\u00ed s obsahem va\u0161\u00ed str\u00e1nky<\/strong>. Propagujte tedy svou firmu prost\u0159ednictv\u00edm vide\u00ed, podcast\u016f, infografik, cit\u00e1t\u016f a \u010dehokoli, co va\u0161e c\u00edlov\u00e9 publikum oslov\u00ed a zaujme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2>\n\n\n\n<p>P\u0159esto\u017ee soci\u00e1ln\u00ed s\u00edt\u011b nejsou p\u0159\u00edm\u00fdm hodnot\u00edc\u00edm faktorem Googlu nebo jin\u00fdch vyhled\u00e1va\u010d\u016f, mohou b\u00fdt p\u0159\u00ednosem pro z\u00edsk\u00e1n\u00ed ur\u010dit\u00e9ho po\u010dtu nofollow odkaz\u016f. Jak toho dos\u00e1hnout? Nap\u0159\u00edklad prost\u0159ednictv\u00edm koment\u00e1\u0159\u016f. Tyto odkazy, jak jsme si ji\u017e d\u0159\u00edve vysv\u011btili, by m\u011bly ur\u010dit\u011b b\u00fdt sou\u010d\u00e1st\u00ed va\u0161\u00ed odkazov\u00e9 strategie. Soci\u00e1ln\u00ed s\u00edt\u011b v\u00e1m tedy mohou p\u0159in\u00e9st nejen v\u011bt\u0161\u00ed pozornost publika. Pokud se o v\u00e1s mluv\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, zaru\u010den\u011b se o v\u00e1s bude mluvit i jinde, co\u017e podpo\u0159\u00ed <strong>p\u0159irozen\u00e9 vytv\u00e1\u0159en\u00ed odkaz\u016f<\/strong> sm\u011b\u0159uj\u00edc\u00edch na v\u00e1\u0161 web. Krom\u011b toho si vyhled\u00e1va\u010de v\u0161\u00edmaj\u00ed, jak moc je ur\u010dit\u00e1 str\u00e1nka zmi\u0148ovan\u00e1 na Facebooku, Twitteru \u010di LinkedInu.<\/p>\n\n\n\n<p><a href=\"https:\/\/new.digiamo.cz\/new\/socialni-site\/\">Soci\u00e1ln\u00ed s\u00edt\u011b <\/a>v\u00e1m tak\u00e9 pomohou zlep\u0161it va\u0161e dosahy vzhledem k&nbsp;tomu, \u017ee je vyu\u017e\u00edv\u00e1 kolem <strong>97 % digit\u00e1ln\u00edch spot\u0159ebitel\u016f<\/strong>, a to nejen pro z\u00e1bavu, ale tak\u00e9 k&nbsp;vyhled\u00e1v\u00e1n\u00ed informac\u00ed. Sd\u00edlen\u00ed va\u0161eho obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee p\u0159it\u00e1hnout va\u0161\u00ed firm\u011b velkou pozornost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vliv kvalitn\u00edch bloger\u016f na off-page SEO<\/h2>\n\n\n\n<p>Bloge\u0159i a blogerky mohou hr\u00e1t d\u016fle\u017eitou roli v off-page SEO strategii. Jejich vliv na online komunitu a \u010dten\u00e1\u0159e b\u00fdv\u00e1 \u010dasto v\u00fdznamn\u00fd, co\u017e m\u016f\u017ee <strong>pozitivn\u011b ovlivnit viditelnost va\u0161eho webu<\/strong>. Pokud se rozhodnete spolupracovat s relevantn\u00edmi blogery, je vhodn\u00e9 zahrnout publikaci hostuj\u00edc\u00edch \u010dl\u00e1nk\u016f na jejich blogu, recenze va\u0161ich produkt\u016f nebo slu\u017eeb a sd\u00edlen\u00ed obsahu na jejich soci\u00e1ln\u00edch s\u00edt\u00edch.  <\/p>\n\n\n\n<p>Tato spolupr\u00e1ce p\u0159in\u00e1\u0161\u00ed <strong>cenn\u00e9 zp\u011btn\u00e9 odkazy<\/strong> na v\u00e1\u0161 web a pravd\u011bpodobn\u011b tak\u00e9 <strong>zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti<\/strong>. P\u0159i v\u00fdb\u011bru bloger\u016f je hlavn\u00ed, aby jejich obsah a publikum bylo v souladu s va\u0161\u00edm c\u00edlov\u00fdm trhem, co\u017e zajist\u00ed relevantn\u00ed odkazy a potenci\u00e1ln\u00ed zv\u00fd\u0161en\u00ed konverz\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zalo\u017ete si profil v&nbsp;Google Business Profile<\/h2>\n\n\n\n<p>Pokud provozujete m\u00edstn\u00ed firmu, m\u011bli byste m\u00edt zalo\u017een\u00fd firemn\u00ed profil v&nbsp;Google Business Profile (d\u0159\u00edve Google My Buisness: GMB). Jedn\u00e1 se o bezplatn\u00fd n\u00e1stroj spole\u010dnosti Google, kter\u00fd umo\u017e\u0148uje majitel\u016fm firem zobrazit sv\u00e9 kontaktn\u00ed \u00fadaje a spravovat <strong>recenze v&nbsp;organick\u00e9m vyhled\u00e1v\u00e1n\u00ed a map\u00e1ch Google<\/strong>.<\/p>\n\n\n\n<p>Pokud nap\u0159\u00edklad hled\u00e1te restaurace v&nbsp;ur\u010dit\u00e9 lokalit\u011b nebo ve va\u0161em okol\u00ed, m\u016f\u017eete na map\u011b vid\u011bt nejen v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, ale tak\u00e9 jejich um\u00edst\u011bn\u00ed na map\u011b (viz uk\u00e1zka n\u00ed\u017ee). Jedn\u00e1 se o n\u00e1stroj, kter\u00fd vyu\u017e\u00edv\u00e1 velk\u00e1 \u010d\u00e1st potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, proto byste ho m\u011bli vyu\u017e\u00edt ve v\u00e1\u0161 prosp\u011bch.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/GMB-1.png\" alt=\"\" class=\"wp-image-30059\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Google.com<\/figcaption><\/figure>\n\n\n\n<p>Google Business Profile je ve skute\u010dnosti <strong>kritick\u00fd faktor m\u00edstn\u00edho hodnocen\u00ed SEO<\/strong>, kter\u00fd m\u016f\u017ee zv\u00fd\u0161it viditelnost va\u0161eho webu na vysoce hodnotn\u00fdch pozic\u00edch na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google. V\u00e1\u0161 profil v&nbsp;Google Business Profile Google hodnot\u00ed na z\u00e1klad\u011b n\u011bkolika faktor\u016f, jako je <strong>p\u0159esnost a \u00farove\u0148 \u00faplnosti va\u0161ich \u00fadaj\u016f<\/strong> spolu s t\u00edm, jak se prezentujete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tipy pro optimalizaci Google Business Profile<\/h3>\n\n\n\n<p>Pro optimalizaci va\u0161eho profilu v&nbsp;Google Business Profile pou\u017e\u00edvejte <strong>relevantn\u00ed kl\u00ed\u010dov\u00e1 slova<\/strong> v\u0161ude tam, kde je to vhodn\u00e9, ale nep\u0159eh\u00e1n\u011bjte to s&nbsp;nimi. Zde je tak\u00e9 n\u011bkolik dal\u0161\u00edch tip\u016f pro optimalizaci va\u0161eho firemn\u00edho profilu v&nbsp;Google Business Profile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu\u010fte co nejkonkr\u00e9tn\u011bj\u0161\u00ed ve specifikov\u00e1n\u00ed kategorie podnik\u00e1n\u00ed<\/li>\n\n\n\n<li>P\u0159idejte otev\u00edrac\u00ed dobu, v\u010detn\u011b v\u00edkend\u016f a sv\u00e1tk\u016f<\/li>\n\n\n\n<li>Vypl\u0148te svou adresu, pokud m\u00e1te fyzick\u00e9 s\u00eddlo<\/li>\n\n\n\n<li>Nastavte oblast, ve kter\u00e9 p\u016fsob\u00edte<\/li>\n\n\n\n<li>P\u0159idejte sv\u00e9 produkty a slu\u017eby<\/li>\n\n\n\n<li>P\u0159idejte fotky<\/li>\n<\/ul>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed informace najdete <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/google-my-business-navod\/\">v na\u0161em star\u0161\u00edm \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u00edsk\u00e1vejte recenze<\/h3>\n\n\n\n<p>Jak jsme si u\u017e \u0159ekli na za\u010d\u00e1tku, c\u00edlem off-site SEO faktor\u016f je zv\u00fd\u0161it d\u016fv\u011bryhodnost a autoritativnost va\u0161eho webu. A jedn\u00edm ze zp\u016fsob\u016f, jak budovat d\u016fv\u011bru mimo v\u00e1\u0161 web, jsou recenze na Googlu.<\/p>\n\n\n\n<p>M\u016f\u017eete za\u010d\u00edt t\u00edm, \u017ee po\u017e\u00e1d\u00e1te va\u0161e z\u00e1kazn\u00edky, aby v\u00e1m <strong>zanechali hodnocen\u00ed<\/strong>. \u010c\u00edm v\u00edce z\u00e1kazn\u00edk\u016f budete m\u00edt, t\u00edm v\u00edce recenz\u00ed byste m\u011bli z\u00edsk\u00e1vat. Nev\u00e1hejte tak\u00e9 na tyto recenze reagovat. Prok\u00e1\u017eete t\u00edm dal\u0161\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm, \u017ee jste \u017eiv\u00fd \u010dlov\u011bk, kter\u00fd se sv\u00fdmi z\u00e1kazn\u00edky jedn\u00e1 s&nbsp;respektem a uzn\u00e1n\u00edm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eijte Wikipedii<\/h2>\n\n\n\n<p>Vyhled\u00e1va\u010de, jako je Google, lidem poskytuj\u00ed odpov\u011bdi prakticky na v\u0161e, co je zaj\u00edm\u00e1. A jedn\u00edm z&nbsp;nejpopul\u00e1rn\u011bj\u0161\u00edch zdroj\u016f pro vyhled\u00e1v\u00e1n\u00ed informac\u00ed je pr\u00e1v\u011b Wikipedia. Tato internetov\u00e1 encyklopedie m\u00e1 v&nbsp;sou\u010dasnosti v\u00edce ne\u017e 56 mili\u00f3n\u016f str\u00e1nek ve 328 jazyc\u00edch, co\u017e z&nbsp;n\u00ed \u010din\u00ed <strong>p\u00e1t\u00fd nejpopul\u00e1rn\u011bj\u0161\u00ed web na sv\u011bt\u011b<\/strong>. Google a Wikipedia jsou tedy dva nejv\u00fdznamn\u011bj\u0161\u00ed hr\u00e1\u010di na internetu. A jak nejsp\u00ed\u0161 sami v\u00edte, Wikipedia se zobrazuje na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed pro v\u011bt\u0161inu typ\u016f dotaz\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2023\/07\/GMB1.png\" alt=\"\" class=\"wp-image-30060\" \/><figcaption class=\"wp-element-caption\">Zdroj: printscreen z&nbsp;Google.com<\/figcaption><\/figure>\n\n\n\n<p>D\u00edky svoj\u00ed popularit\u011b se Wikipedie stala u\u017eite\u010dnou strategi\u00ed SEO, jeliko\u017e umo\u017e\u0148uje podnik\u016fm upravovat a vytv\u00e1\u0159et \u010dl\u00e1nky pro sv\u00e9 z\u00e1kazn\u00edky a um\u00eds\u0165ovat sv\u00e9 odkazy na jej\u00ed str\u00e1nky. Jde o jednoduch\u00fd a rychl\u00fd zp\u016fsob, jak z\u00edskat zp\u011btn\u00fd link. Je v\u0161ak pot\u0159eba si \u0159\u00edct, \u017ee se jedn\u00e1 o <strong>nofollow odkazy<\/strong>, kter\u00e9 maj\u00ed p\u0159edej\u00edt spamov\u00e1n\u00ed a nadu\u017e\u00edv\u00e1n\u00ed link\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vlastn\u00ed str\u00e1nka na Wikipedii<\/h3>\n\n\n\n<p>Vytvo\u0159it si vlastn\u00ed str\u00e1nku na Wikipedii je sice trochu slo\u017eit\u00e9, ale pokud si ji va\u0161e spole\u010dnost zaslou\u017e\u00ed, m\u011bli byste ji m\u00edt. Pokud si mysl\u00edte, \u017ee se v\u00e1m to hod\u00ed, m\u016f\u017eete nap\u0159\u00edklad spolupracovat se zku\u0161en\u00fdm editorem Wikipedie na v\u00fdvoji dob\u0159e strukturovan\u00e9ho obsahu, kter\u00fd bude spl\u0148ovat po\u017eadavky a vypov\u00eddat o historii va\u0161\u00ed spole\u010dnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Citace a nefunk\u010dn\u00ed odkazy<\/h3>\n\n\n\n<p>Dal\u0161\u00edm zp\u016fsobem, jak lze vyu\u017e\u00edvat Wikipedii, je z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti z doporu\u010den\u00ed prost\u0159ednictv\u00edm <strong>citac\u00ed a nefunk\u010dn\u00edch odkaz\u016f<\/strong>. Kdy\u017e citace odkazuje na v\u00e1\u0161 web, m\u016f\u017eete m\u00edt n\u00e1v\u0161t\u011bvnost z doporu\u010den\u00ed od lid\u00ed, kte\u0159\u00ed hledaj\u00ed p\u016fvodn\u00ed zdroj informac\u00ed. Jako zdroj Wikipedie nav\u00edc nab\u00fdv\u00e1te na d\u016fv\u011bryhodnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br<\/h2>\n\n\n\n<p>Google se v&nbsp;sou\u010dasnosti zam\u011b\u0159uje na hodnotn\u00fd obsah, u\u017eivatelsk\u00fd z\u00e1m\u011br (c\u00edl, kter\u00fd m\u00e1 u\u017eivatel p\u0159i zad\u00e1v\u00e1n\u00ed dotazu do vyhled\u00e1va\u010de) a u\u017eivatelskou optimalizaci (snahu usnadnit a zp\u0159\u00edjemnit n\u00e1v\u0161t\u011bvu a pou\u017e\u00edv\u00e1n\u00ed va\u0161ich str\u00e1nek). Z&nbsp;toho vypl\u00edv\u00e1, \u017ee p\u0159i budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f je d\u016fle\u017eit\u011bj\u0161\u00ed v\u00edce <strong>br\u00e1t ohled na u\u017eivatelsk\u00fd z\u00e1m\u011br<\/strong> ne\u017e na hledanou fr\u00e1zi.<\/p>\n\n\n\n<p>Zda jsou va\u0161e odkazy dobr\u00e9 nebo \u0161patn\u00e9 v\u00e1m pom\u016f\u017ee odhalit <strong>kompletn\u00ed anal\u00fdza zp\u011btn\u00fdch odkaz\u016f<\/strong>, kterou m\u016f\u017eete z\u00edskat prost\u0159ednictv\u00ed n\u011bkter\u00e9ho z&nbsp;online n\u00e1stroj\u016f, jako je nap\u0159\u00edklad <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj0tdTK58H-AhVs8TgGHWPhAB4QFnoECAkQAQ&amp;url=https%3A%2F%2Fahrefs.com%2F&amp;usg=AOvVaw312hIyHsFMGk7K3xt5edjm\">Aherfs<\/a> apod., nebo <strong>vyu\u017eit\u00edm zku\u0161en\u00e9ho linkbuildera<\/strong>, kter\u00fd v\u00e1m krom\u011b t\u00e9to anal\u00fdzy m\u016f\u017ee tak\u00e9 poskytnout cenn\u00e9 rady v&nbsp;r\u00e1mci SEO strategie a celkov\u00e9ho v\u00fdkonu webu.<\/p>\n\n\n\n<p>Nezapom\u00ednejte tak\u00e9 na to, \u017ee off-page SEO faktory ovliv\u0148uj\u00ed SEO v\u00fdkon webu jen z&nbsp;\u010d\u00e1sti. Kvalitn\u00ed obsah na va\u0161em webu je kr\u00e1l a dal\u0161\u00ed on-page SEO faktory, jako je pr\u00e1ce s&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00fdmi slovy<\/a>, technick\u00e9 \u0159e\u0161en\u00ed webu a mnoho dal\u0161\u00edch, jsou st\u00e1le z\u00e1kladem \u00fasp\u011bchu va\u0161eho webu. P\u0159e\u010d\u00edst si o tom m\u016f\u017eete v&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/category\/seo\/\">na\u0161ich dal\u0161\u00edch \u010dl\u00e1nc\u00edch<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Netrouf\u00e1te si?<\/h2>\n\n\n\n<p>Nevad\u00ed, nechte v\u0161e na n\u00e1s, vyu\u017eijte mo\u017enost <a href=\"https:\/\/new.digiamo.cz\/new\/seo-konzultace\/\">SEO konzultace<\/a> nebo poj\u010fme rovnou vypracovat <a href=\"https:\/\/new.digiamo.cz\/new\/seo-analyza\/\">SEO anal\u00fdzu webu<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Off-page SEO je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed celkov\u00e9 SEO strategie pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu. Krom\u011b z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f zahrnuje i dal\u0161\u00ed propaga\u010dn\u00ed aktivity webu, kter\u00e9 zajist\u00ed jeho atraktivitu pro internetov\u00e9 vyhled\u00e1va\u010de a p\u0159ivedou&nbsp;v\u00e1m v\u00edce z\u00e1kazn\u00edk\u016f. Zaj\u00edm\u00e1 v\u00e1s, jak\u00e9 to jsou? Pak pokra\u010dujte ve \u010dten\u00ed tohoto \u010dl\u00e1nku. Co je off-page SEO? Off-page SEO je neodmysliteln\u00fdm faktorem celkov\u00e9ho SEO [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"meta_box":{"nadpis_cta":"Chcete z\u00edskat nov\u00e9 n\u00e1v\u0161t\u011bvy webu?","podnadpis_cta":"Pom\u016f\u017eeme V\u00e1m s jeho obsahem.","text_button_cta":"Chci b\u00fdt vid\u011bt!","link_button_cta":"https:\/\/www.digiamo.cz\/spojte-se-s-nami\/"},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}