{"id":3237,"date":"2026-03-17T18:34:20","date_gmt":"2026-03-17T17:34:20","guid":{"rendered":"https:\/\/www.digiamo.cz\/?p=3237"},"modified":"2026-03-17T18:34:20","modified_gmt":"2026-03-17T17:34:20","slug":"google-merchant-center-jak-ho-zalozit-a-nastavit","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/google-merchant-center-jak-ho-zalozit-a-nastavit\/","title":{"rendered":"Google Merchant Center: Jak ho zalo\u017eit a nastavit"},"content":{"rendered":"\n

Co to je Google Merchant Center?<\/h2>\n\n\n\n

Je to n\u00e1stroj, kter\u00fd Google poskytuje zcela zdarma<\/strong> pro spr\u00e1vu v\u0161ech va\u0161ich produkt\u016f. Mimo spr\u00e1vy ale prim\u00e1rn\u011b tyto produkty zobrazuje jak v organick\u00e9m<\/strong>, tak placen\u00e9m<\/strong> vyhled\u00e1v\u00e1n\u00ed<\/strong>. <\/p>\n\n\n\n

Je to vhodn\u00fd n\u00e1stroj pro m\u011b?<\/h2>\n\n\n\n

Pokud provozujete e-shop s des\u00edtkami \u010di tis\u00edci produkty, je GMC naprostou nutnost\u00ed<\/strong>. Je to nejlep\u0161\u00ed zp\u016fsob, jak roz\u0161\u00ed\u0159it sv\u016fj dosah a upozornit na sebe ve chv\u00edli, kdy lid\u00e9 konkr\u00e9tn\u00ed zbo\u017e\u00ed aktivn\u011b hledaj\u00ed. Bez GMC se va\u0161e produkty zkr\u00e1tka v sekci \u201eN\u00e1kupy Google\u201c neobjev\u00ed<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Krom\u011b samotn\u00e9ho zobrazov\u00e1n\u00ed v\u00e1m tento n\u00e1stroj poskytne i cenn\u00e9 statistiky, p\u0159ehledy trend\u016f a zaj\u00edmav\u00e9 srovn\u00e1n\u00ed s va\u0161\u00ed konkurenc\u00ed.<\/p>\n\n\n\n

Merchant Center Next<\/h3>\n\n\n\n

Pokud jste se d\u0159\u00edve GMC vyh\u00fdbali kv\u016fli jeho slo\u017eitosti, m\u00e1me pro v\u00e1s dobrou zpr\u00e1vu. Google p\u0159edstavil vylep\u0161enou verzi s n\u00e1zvem Merchant Center Next<\/strong>. Ta je mnohem intuitivn\u011bj\u0161\u00ed, p\u0159ehledn\u011bj\u0161\u00ed a zjednodu\u0161uje \u0159adu \u00fakon\u016f, kter\u00e9 d\u0159\u00edve vy\u017eadovaly technick\u00e9 znalosti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Co budete k zalo\u017een\u00ed pot\u0159ebovat<\/h2>\n\n\n\n
    \n
  • Google \u00fa\u010det:<\/strong> Ide\u00e1ln\u011b ten, pod kter\u00fdm u\u017e spravujete Google Ads nebo Analytics.<\/li>\n\n\n\n
  • Informace o firm\u011b:<\/strong> Z\u00e1kladn\u00ed \u00fadaje o va\u0161em podnik\u00e1n\u00ed.<\/li>\n\n\n\n
  • XML feed:<\/strong> Speci\u00e1ln\u00ed soubor (odkaz), kter\u00fd obsahuje ve\u0161ker\u00e1 data o va\u0161ich produktech.<\/li>\n\n\n\n
  • P\u0159esn\u00e9 informace o doprav\u011b:<\/strong> Google vy\u017eaduje, aby ceny dopravy v GMC do koruny odpov\u00eddaly tomu, co z\u00e1kazn\u00edk uvid\u00ed v ko\u0161\u00edku na webu.<\/li>\n<\/ul>\n\n\n\n
    \n

    Tip:<\/strong> Pokud vyu\u017e\u00edv\u00e1te platformy jako Shopify, Shoptet, PrestaShop nebo WooCommerce, bude propojov\u00e1n\u00ed d\u00edky p\u0159ipraven\u00fdm dopl\u0148k\u016fm mnohem snaz\u0161\u00ed.<\/p>\n<\/blockquote>\n\n\n\n

    Jak zalo\u017eit \u00fa\u010det a za\u010d\u00edt prod\u00e1vat
    <\/h2>\n\n\n\n

    1. Registrace<\/h3>\n\n\n\n

    Prvn\u00edm krokem je n\u00e1v\u0161t\u011bva ofici\u00e1ln\u00ed str\u00e1nky Google Merchant Center. B\u011bhem registrace vypln\u00edte z\u00e1kladn\u00ed \u00fadaje: zda prod\u00e1v\u00e1te online, adresu va\u0161eho webu, n\u00e1zev firmy a zemi registrace. Pokud m\u00e1te i kamennou prodejnu, m\u016f\u017eete uv\u00e9st i ji.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2. Ov\u011b\u0159en\u00ed vlastnictv\u00ed webu<\/h3>\n\n\n\n

    Google si mus\u00ed b\u00fdt jist\u00fd, \u017ee e-shop skute\u010dn\u011b pat\u0159\u00ed v\u00e1m. Ov\u011b\u0159en\u00ed prob\u00edh\u00e1 nej\u010dast\u011bji dv\u011bma zp\u016fsoby:<\/p>\n\n\n\n

      \n
    • Vlo\u017een\u00edm kr\u00e1tk\u00e9ho k\u00f3du na va\u0161e webov\u00e9 str\u00e1nky.<\/li>\n\n\n\n
    • Propojen\u00edm GMC s va\u0161\u00edm \u00fa\u010dtem Google Analytics 4.<\/li>\n<\/ul>\n\n\n\n

      3. Nahr\u00e1n\u00ed produkt\u016f<\/h3>\n\n\n\n

      Aby se produkty zobrazovaly spr\u00e1vn\u011b a informace o nich byly v\u017edy aktu\u00e1ln\u00ed (cena, skladovost), mus\u00edte zvolit zp\u016fsob nahr\u00e1v\u00e1n\u00ed dat:<\/p>\n\n\n\n

        \n
      • Na\u010d\u00edt\u00e1n\u00ed p\u0159es API (Doporu\u010dujeme):<\/strong> Standard pro v\u011bt\u0161inu e-shop\u016f (Shoptet, WooCommerce, Shopify). Pomoc\u00ed pluginu se v\u00e1\u0161 web propoj\u00ed p\u0159\u00edmo s GMC. Jak\u00e1koliv zm\u011bna ceny na webu se b\u011bhem p\u00e1r minut prop\u00ed\u0161e i do reklamy.<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
          \n
        • Automatick\u00e9 na\u010d\u00edt\u00e1n\u00ed Googlem:<\/strong> Google si s\u00e1m \u201eskenuje\u201c v\u00e1\u0161 web a tah\u00e1 si data z produktov\u00fdch str\u00e1nek. Tato mo\u017enost je vhodn\u00e1 sp\u00ed\u0161e pro men\u0161\u00ed, perfektn\u011b nastaven\u00e9 weby. Pozor ale \u2013 pokud m\u00e1te na webu chybu, Google ji p\u0159evezme i do reklamy bez va\u0161eho v\u011bdom\u00ed.<\/li>\n<\/ul>\n\n\n\n
          \"\"<\/figure>\n\n\n\n
            \n
          • Ru\u010dn\u00ed nahr\u00e1v\u00e1n\u00ed (Nedoporu\u010dujeme):<\/strong> Nahr\u00e1n\u00ed Excel tabulky je sice jednoduch\u00e9, ale nepraktick\u00e9. Pokud zbo\u017e\u00ed zlevn\u00edte nebo vyprod\u00e1te, v reklam\u011b z\u016fstanou star\u00e9 \u00fadaje. Riskujete t\u00edm nejen \u0161patnou zku\u0161enost z\u00e1kazn\u00edka, ale i zablokov\u00e1n\u00ed \u00fa\u010dtu kv\u016fli rozd\u00edln\u00fdm cen\u00e1m.<\/li>\n<\/ul>\n\n\n\n

            Kvalita produktov\u00fdch dat<\/h2>\n\n\n\n

            V sekci \u201eProdukty Google\u201c prob\u00edh\u00e1 podobn\u00e1 sout\u011b\u017e jako v klasick\u00e9m vyhled\u00e1v\u00e1n\u00ed. Vyhr\u00e1vaj\u00ed ti, kte\u0159\u00ed maj\u00ed nejl\u00e9pe zpracovan\u00fd seznam produkt\u016f. Zam\u011b\u0159te se na:<\/p>\n\n\n\n

              \n
            • Fotky:<\/strong> Produkt by m\u011bl b\u00fdt na \u010dist\u00e9m b\u00edl\u00e9m pozad\u00ed, bez vodoznak\u016f a ru\u0161iv\u00fdch prvk\u016f.<\/li>\n\n\n\n
            • Kategorie:<\/strong> Spr\u00e1vn\u00e9 za\u0159azen\u00ed do kategori\u00ed Googlu pom\u016f\u017ee pochopit, co vlastn\u011b prod\u00e1v\u00e1te.<\/li>\n\n\n\n
            • Detailn\u00ed popis:<\/strong> Uve\u010fte p\u0159esn\u00e9 barvy, materi\u00e1ly a velikosti.<\/li>\n<\/ul>\n\n\n\n
              \n

              Product Studio:<\/strong> Pokud va\u0161e fotky nejsou dokonal\u00e9, m\u016f\u017eete vyu\u017e\u00edt vestav\u011bn\u00e9 AI Product Studio. Um\u00ed odstranit pozad\u00ed, vylep\u0161it kvalitu sn\u00edmku nebo vytvo\u0159it profesion\u00e1ln\u00ed sc\u00e9nu, co\u017e v\u00fdrazn\u011b zvy\u0161uje \u00fasp\u011b\u0161nost reklam.<\/p>\n<\/blockquote>\n\n\n\n

              Ru\u010dn\u00ed nahr\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n

              Jednodu\u0161e nedoporu\u010dujeme<\/strong>. Pokud nahrajete Excel tabulku s produkty a za t\u00fdden, m\u011bs\u00edc se rozhodnete, \u017ee zbo\u017e\u00ed d\u00e1te do akce nebo zdra\u017e\u00edte, nikam se v\u00e1m to neprop\u00ed\u0161e. Co to znamen\u00e1? Nejen \u017ee budete m\u00edt v reklam\u011b \u0161patn\u011b uvedenou cenu, ale tak\u00e9 riskujete zablokov\u00e1n\u00ed<\/strong> \u00fa\u010dtu<\/strong>. Mezi webovou str\u00e1nkou a reklamou na Googlu nesm\u00ed b\u00fdt rozd\u00edl v cen\u011b! <\/p>\n\n\n\n

              Pozor na spr\u00e1vn\u00e9 vypln\u011bn\u00ed dopravy<\/h2>\n\n\n\n

              V\u011bt\u0161ina u\u017eivatel\u016f poho\u0159\u00ed na nastaven\u00ed dopravy. \u010casto ji vypln\u00ed jen \u201ep\u0159ibli\u017en\u011b\u201c, co\u017e je z\u00e1sadn\u00ed chyba. Cena za dopravu v GMC se mus\u00ed p\u0159esn\u011b shodovat s cenou v ko\u0161\u00edku.<\/strong> Pokud Google zjist\u00ed rozd\u00edl, m\u016f\u017ee v\u00e1m bez milosti zablokovat cel\u00fd \u00fa\u010det. Dejte si na t\u00e9to sekci opravdu z\u00e1le\u017eet.<\/p>\n\n\n\n

              Napojen\u00ed na Google Ads<\/h2>\n\n\n\n

              Jakmile m\u00e1te feed v GMC v po\u0159\u00e1dku, zb\u00fdv\u00e1 posledn\u00ed krok: propojen\u00ed s Google Ads<\/strong>. Pr\u00e1v\u011b tam budete spou\u0161t\u011bt kampan\u011b a sledovat, kolik v\u00e1m reklama vyd\u011bl\u00e1v\u00e1.<\/p>\n\n\n\n

              V\u0161e hotovo \u2013 Co te\u010f?<\/h2>\n\n\n\n

              V sekci \u201eProdukty\u201c pravideln\u011b kontrolujte stav schvalov\u00e1n\u00ed:<\/p>\n\n\n\n

                \n
              • \u010cerven\u00e1 (Priorita!):<\/strong> Produkty jsou zam\u00edtnuty a v\u016fbec se nezobrazuj\u00ed. D\u016fvody najdete v sekci \u201eVy\u017eaduje pozornost\u201c.<\/li>\n\n\n\n
              • Zelen\u00e1:<\/strong> V\u0161e je v po\u0159\u00e1dku.<\/li>\n\n\n\n
              • Oran\u017eov\u00e1:<\/strong> Produkty se zobrazuj\u00ed, ale maj\u00ed n\u011bjak\u00e9 omezen\u00ed.<\/li>\n<\/ul>\n\n\n\n
                \"\"<\/figure>\n\n\n\n

                Pro jednoduchou orientaci si v sekci “Produkty”<\/em> m\u016f\u017eete prohl\u00e9dnout, jak to nap\u0159\u00ed\u010d v\u0161emi produkty vypad\u00e1 se schvalov\u00e1n\u00edm. \u010cerven\u00e1 m\u00e1 u v\u00e1s prioritu \u2013 produkty se v\u016fbec nezobrazuj\u00ed<\/strong>. Oran\u017eov\u00e1 znamen\u00e1, \u017ee jsou produkty v zobrazov\u00e1n\u00ed omezeny<\/strong>. Pro\u010d se tomu tak d\u011bje, naleznete v sekci “Vy\u017eaduje pozornost”<\/em>. <\/p>\n\n\n\n

                Pro\u010d mi Google zam\u00edtl \u00fa\u010det<\/h2>\n\n\n\n

                Nej\u010dast\u011bj\u0161\u00edmi d\u016fvody jsou chyb\u011bj\u00edc\u00ed obchodn\u00ed podm\u00ednky na webu, nejasn\u00e9 podm\u00ednky reklamace, chyby v nastaven\u00ed dan\u00ed nebo dopravy. N\u011bkdy mohou b\u00fdt d\u016fvodem i velmi negativn\u00ed recenze va\u0161eho e-shopu. Google chce m\u00edt jistotu, \u017ee pos\u00edl\u00e1 lidi k d\u016fv\u011bryhodn\u00e9mu obchodn\u00edkovi.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

                Co to je Google Merchant Center? Je to n\u00e1stroj, kter\u00fd Google poskytuje zcela zdarma pro spr\u00e1vu v\u0161ech va\u0161ich produkt\u016f. Mimo spr\u00e1vy ale prim\u00e1rn\u011b tyto produkty zobrazuje jak v organick\u00e9m, tak placen\u00e9m vyhled\u00e1v\u00e1n\u00ed. Je to vhodn\u00fd n\u00e1stroj pro m\u011b? Pokud provozujete e-shop s des\u00edtkami \u010di tis\u00edci produkty, je GMC naprostou nutnost\u00ed. Je to nejlep\u0161\u00ed zp\u016fsob, jak […]<\/p>\n","protected":false},"author":13,"featured_media":3235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28],"tags":[77,40],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-ppc","tag-google-merchant-center","tag-ppc"],"meta_box":{"nadpis_cta":"","podnadpis_cta":"","text_button_cta":"","link_button_cta":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/3237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=3237"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/3237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3235"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=3237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=3237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=3237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}