{"id":3500,"date":"2020-01-12T15:05:59","date_gmt":"2020-01-12T14:05:59","guid":{"rendered":"https:\/\/digiamo.cz\/jak-zvysit-navstevnost-webu\/"},"modified":"2020-01-12T15:05:59","modified_gmt":"2020-01-12T14:05:59","slug":"jak-zvysit-navstevnost-webu","status":"publish","type":"post","link":"https:\/\/new.digiamo.cz\/new\/jak-zvysit-navstevnost-webu\/","title":{"rendered":"8 tip\u016f, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu"},"content":{"rendered":"\n<p>Tvo\u0159\u00edte zaj\u00edmav\u00fd obsah, ale p\u0159esto m\u00e1 v\u00e1\u0161&nbsp;web&nbsp;(nebo blog)&nbsp;malou&nbsp;n\u00e1v\u0161t\u011bvnost?&nbsp;Nevad\u00ed, m\u00e1me pro v\u00e1s tipy, jak to&nbsp;zm\u011bnit. V\u202ftomto obs\u00e1hl\u00e9m \u010dl\u00e1nku jsme pro v\u00e1s shrnuli&nbsp;<strong>8&nbsp;tip\u016f, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu<\/strong>. A\u0165 u\u017e&nbsp;jde o v\u00e1\u0161&nbsp;<strong>osobn\u00ed<\/strong> nebo<strong>&nbsp;firemn\u00ed&nbsp;web<\/strong>, najdete tu praktick\u00e9 rady, jak&nbsp;ho&nbsp;vylep\u0161it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg\" alt=\"jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu\" class=\"wp-image-25550\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tipy pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu zahrnuj\u00ed<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>P<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-1\">i\u0161te o tom, co lid\u00e9&nbsp;hledaj\u00ed&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-2\">Pi\u0161te hodnotn\u00e9 a del\u0161\u00ed texty<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-3\">Dejte \u010dl\u00e1nk\u016fm strukturu&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-4\">Tvo\u0159te obsah, kter\u00fd lid\u00e9 budou sd\u00edlet&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-5\">Pou\u017e\u00edvejte kl\u00ed\u010dov\u00e1 slova<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-6\">Prolinkov\u00e1vejte&nbsp;jako div\u00ed&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-7\">Z\u00edsk\u00e1vejte zp\u011btn\u00e9 odkazy<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-zvysit-navstevnost-webu\/#toc-75150-8\">Vyu\u017eijte s\u00edly soci\u00e1ln\u00edch s\u00edt\u00ed&nbsp;<\/a><\/li>\n<\/ol>\n\n\n\n<p>Upozorn\u011bn\u00ed na za\u010d\u00e1tek:&nbsp;<strong>z\u00e1zraky se ned\u011bj\u00ed p\u0159es noc<\/strong>.&nbsp;Tak je to se&nbsp;v\u0161\u00edm. Pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu je&nbsp;t\u0159eba&nbsp;soustavn\u00e1&nbsp;pr\u00e1ce a vytrvalost. Ta se v\u00e1m vyplat\u00ed v\u202fpodob\u011b rostouc\u00edho po\u010dtu n\u00e1v\u0161t\u011bv. Poj\u010fme&nbsp;si p\u0159edstavit konkr\u00e9tn\u00ed rady!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Tip, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu: Pi\u0161te o tom, co lid\u00e9&nbsp;hledaj\u00ed&nbsp; <\/h2>\n\n\n\n<p>Pokud chcete m\u00edt nav\u0161t\u011bvovan\u00fd web \u010di blog, je d\u016fle\u017eit\u00e9&nbsp;<strong>ps\u00e1t pro lidi<\/strong>. Pi\u0161te&nbsp;o tom, co zaj\u00edm\u00e1 va\u0161e publikum. Zkr\u00e1tka nepi\u0161te&nbsp;pouze pro sebe.&nbsp;Jak ale zjistit, co lidi zaj\u00edm\u00e1?&nbsp;<\/p>\n\n\n\n<p>P\u0159edstavu&nbsp;si&nbsp;m\u016f\u017eete&nbsp;ud\u011blat&nbsp;pomoc\u00ed&nbsp;snadn\u00e9ho&nbsp;<strong>vyhled\u00e1v\u00e1n\u00ed<\/strong>. \u0158ekn\u011bme, \u017ee chcete napsat o seri\u00e1lu P\u0159\u00e1tel\u00e9.&nbsp;Co lidi hledaj\u00ed v\u202fsouvislosti s&nbsp;t\u00edmto&nbsp;slovem,&nbsp;najedete&nbsp;pomoc\u00ed Googlu&nbsp;(v\u202f<strong>na\u0161ept\u00e1va\u010di<\/strong>&nbsp;a v\u202f<strong>souvisej\u00edc\u00edch dotazech<\/strong>), jak m\u016f\u017eete vid\u011bt na obr\u00e1zc\u00edch.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/hled%C3%A1n%C3%AD-v-google-p%C5%99%C3%A1tel%C3%A9-1024x506.png\" alt=\"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost blogu\" class=\"wp-image-25557\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/p%C5%99%C3%A1tel%C3%A9.png\" alt=\"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu\" class=\"wp-image-25558\"\/><\/figure>\n\n\n\n<p>D\u016fle\u017eit\u00e1 je tak\u00e9&nbsp;<strong>\u010detnost hled\u00e1n\u00ed<\/strong>&nbsp;konkr\u00e9tn\u00edch&nbsp;slov. Tu&nbsp;m\u016f\u017eete ov\u011b\u0159it&nbsp;pomoc\u00ed\u202fr\u016fzn\u00fdch program\u016f. My&nbsp;pou\u017e\u00edv\u00e1me placen\u00fd n\u00e1stroj&nbsp;<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>, kter\u00fd funguje skv\u011ble.&nbsp;Detailn\u00ed postup&nbsp;k\u202f<a href=\"https:\/\/new.digiamo.cz\/new\/analyza-klicovych-slov\/\"><strong>anal\u00fdze kl\u00ed\u010dov\u00fdch slov<\/strong><\/a>&nbsp;m\u016f\u017eete&nbsp;vid\u011bt ve videu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Keyword Research Tutorial: From Start to Finish\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OMJQPqG2Uas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>V\u202ftomto programu tak\u00e9 zjist\u00edte dal\u0161\u00ed zaj\u00edmav\u00e9 \u00fadaje \u2013 nap\u0159\u00edklad, jak velk\u00e1 je&nbsp;<strong>konkurence<\/strong>&nbsp;a jak\u00e1 je&nbsp;<strong>trendovost&nbsp;<\/strong>va\u0161eho slova.&nbsp;<\/p>\n\n\n\n<p>Existuj\u00ed ale i&nbsp;<strong>neplacen\u00e9 n\u00e1stroje<\/strong>. Pro hledanost v&nbsp;Googlu m\u016f\u017eete pou\u017e\u00edt Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov v&nbsp;<a href=\"https:\/\/ads.google.com\/\">Google Ads<\/a>, pro hledanost na Seznam zase funguje konkuren\u010dn\u00ed&nbsp;<a href=\"https:\/\/www.sklik.cz\/\">Sklik<\/a>. Tyto neplacen\u00e9 n\u00e1stroje poskytuj\u00ed omezen\u00e9 mo\u017enosti a m\u00e9n\u011b p\u0159esn\u00e9 statistiky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Tip pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu: Pi\u0161te hodnotn\u00e9 a del\u0161\u00ed texty<\/h2>\n\n\n\n<p>Tento bod je dost podstatn\u00fd, p\u0159esto pom\u011brn\u011b jednoduch\u00fd. Co p\u0159esn\u011b se t\u00edm ale mysl\u00ed?&nbsp;<\/p>\n\n\n\n<p>V\u017edy, ne\u017e za\u010dnete ps\u00e1t \u010dl\u00e1nek, se zamyslete nad t\u00edm, jestli p\u0159ed\u00e1 va\u0161im \u010dten\u00e1\u0159\u016fm n\u011bjakou hodnotu.&nbsp;Pokud ano,&nbsp;tak super. Nebojte se ps\u00e1t i dlouh\u00e9 \u010dl\u00e1nky.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pro\u010d&nbsp;doporu\u010dujeme&nbsp;dlouh\u00e9 \u010dl\u00e1nky? Proto\u017ee je preferuj\u00ed jak \u010dten\u00e1\u0159i, tak vyhled\u00e1va\u010de.&nbsp;Lid\u00e9 na internet chod\u00ed pro informace, tak\u017ee ocen\u00ed dlouh\u00fd n\u00e1vod s\u202fradami. Stejn\u011b tak to m\u00e1 Google, kter\u00fd up\u0159ednost\u0148uje del\u0161\u00ed \u010dl\u00e1nky p\u0159ed krat\u0161\u00edmi.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nev\u011b\u0159\u00edte? Tady je p\u00e1r&nbsp;\u00fadaj\u016f, kter\u00e1 v\u00e1s p\u0159esv\u011bd\u010d\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podle&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u016fzkum\u016f<\/a>&nbsp;m\u00e1&nbsp;obsah, kter\u00fd m\u00e1&nbsp;3000-10&nbsp;000 slov&nbsp;nejv\u00edc sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.&nbsp;&nbsp;<\/li>\n\n\n\n<li>D\u0159\u00edve platilo, \u017ee optim\u00e1ln\u00ed d\u00e9lka \u010dl\u00e1nku je&nbsp;500-800&nbsp;slov.&nbsp;Dnes se odborn\u00edci p\u0159ikl\u00e1n\u011bj\u00ed sp\u00ed\u0161e k&nbsp;vy\u0161\u0161\u00edm \u010d\u00edsl\u016fm. Konkr\u00e9tn\u00ed \u010d\u00edsla k&nbsp;jednotliv\u00fdm odv\u011btv\u00edm najdete&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noreferrer noopener\">tady<\/a>.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee del\u0161\u00ed \u010dl\u00e1nek se&nbsp;bude zobrazovat i&nbsp;p\u0159i&nbsp;vyhled\u00e1v\u00e1n\u00ed&nbsp;souvisej\u00edc\u00edch&nbsp;kl\u00ed\u010dov\u00fdch&nbsp;slov.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Publikujte pravideln\u011b<\/h3>\n\n\n\n<p>D\u016fle\u017eit\u00e1 je tak\u00e9 pravidelnost publikov\u00e1n\u00ed nov\u00e9ho obsahu. Nejen \u010dten\u00e1\u0159i, ale p\u0159edev\u0161\u00edm roboti vyhled\u00e1va\u010d\u016f d\u00edky tomu budou v\u011bd\u011bt, \u017ee se na webu neust\u00e1le n\u011bco d\u011bje, budou ho l\u00e9pe hodnotit a posouvat na vy\u0161\u0161\u00ed pozice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Tip pro vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost str\u00e1nek: Dejte \u010dl\u00e1nk\u016fm strukturu&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Nikdo nechce \u010d\u00edst dlouh\u00e9 nudle textu \u2013&nbsp;lid\u00e9&nbsp;ani roboti. Kdy\u017e sv\u016fj text strukturujete, bude p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed&nbsp;jak&nbsp;pro \u010dten\u00e1\u0159e, tak pro&nbsp;Google. To znamen\u00e1, \u017ee lid\u00e9 va\u0161e \u010dl\u00e1nky budou \u010d\u00edst a neute\u010dou.&nbsp;Google&nbsp;nav\u00edc&nbsp;bude va\u0161e \u010dl\u00e1nky vyhazovat&nbsp;<strong>v\u00fd\u0161e ve vyhled\u00e1v\u00e1n\u00ed<\/strong>. A to&nbsp;p\u0159eci&nbsp;chcete.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak&nbsp;spr\u00e1vn\u011b strukturovat \u010dl\u00e1nek?&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pi\u0161te&nbsp;<strong>kr\u00e1tk\u00e9 v\u011bty<\/strong>&nbsp;a&nbsp;<strong>odstavce<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Pou\u017e\u00edvejte&nbsp;<strong>nadpisy (H2) a<\/strong> <strong>podnadpisy (H3, p\u0159\u00edpadn\u011b i H4)<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>Zv\u00fdraz\u0148ujte<\/strong>&nbsp;d\u016fle\u017eit\u00e9 informace.&nbsp;<\/li>\n\n\n\n<li>Text prokl\u00e1dejte&nbsp;<strong>obr\u00e1zky<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Pou\u017e\u00edvejte&nbsp;<strong>odr\u00e1\u017eky<\/strong>&nbsp;a&nbsp;<strong>body<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip nav\u00edc:<\/strong>&nbsp;Pokud v\u00e1\u0161 web b\u011b\u017e\u00ed na&nbsp;<strong>WordPressu<\/strong>,&nbsp;se strukturou&nbsp;a z\u00e1sadami SEO&nbsp;v\u00e1m pom\u016f\u017ee plugin&nbsp;<a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast&nbsp;SEO<\/a>, kter\u00fd je zdarma a snadno se pou\u017e\u00edv\u00e1.&nbsp;Jak vypad\u00e1 jeho pou\u017e\u00edv\u00e1n\u00ed,&nbsp;m\u016f\u017eete vid\u011bt&nbsp;na obr\u00e1zku.&nbsp;Je to uk\u00e1zka \u201ereadability\u201c&nbsp;\u010dl\u00e1nku o&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/jak-spravne-pouzivat-kotevni-odkazy-anchor-links-na-webu-pouzitim-wordpress-sablony-divi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kotv\u00e1ch<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/yoastplugin-1024x529.png\" alt=\"jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu\n\" class=\"wp-image-25560\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Tip pro nav\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu: Tvo\u0159te obsah, kter\u00fd lid\u00e9 budou sd\u00edlet&nbsp;<\/h2>\n\n\n\n<p>T\u00edm, \u017ee do hry zapoj\u00edte zaj\u00edmav\u00e1&nbsp;<strong>multim\u00e9dia<\/strong>, se nejen zviditeln\u00edte, ale zv\u00fd\u0161\u00edte sv\u00e9 \u0161ance, \u017ee v\u00e1s n\u011bkdo bude&nbsp;<strong>sd\u00edlet na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pro tvorbu zaj\u00edmav\u00fdch vizu\u00e1l\u016f nemus\u00edte b\u00fdt nutn\u011b grafik.&nbsp;V\u202f\u010dl\u00e1nku o&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/4-top-nastroje-pro-tvorbu-infografiky\/\" target=\"_blank\" rel=\"noreferrer noopener\">infografik\u00e1ch<\/a>&nbsp;jsme p\u0159edstavili n\u00e1stroje, kter\u00e9 zvl\u00e1dne pou\u017e\u00edvat opravdu ka\u017ed\u00fd.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Krom\u011b infografiky m\u016f\u017eete&nbsp;do hry&nbsp;zapojit&nbsp;<strong>origin\u00e1ln\u00ed fotky, videa<\/strong>, nebo t\u0159eba&nbsp;<strong>vtipn\u00e9&nbsp;kresby<\/strong>&nbsp;\u2013 \u010d\u00edm&nbsp;origin\u00e1ln\u011bj\u0161\u00ed, t\u00edm lep\u0161\u00ed.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Tip, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek: Pou\u017e\u00edvejte kl\u00ed\u010dov\u00e1 slova<\/h2>\n\n\n\n<p>Kl\u00ed\u010dov\u00e1 slova (keywords) jsou jednoslovn\u00e9 \u010di v\u00edceslovn\u00e9 v\u00fdrazy, pomoc\u00ed kter\u00fdch u\u017eivatel\u00e9 hledaj\u00ed informace ve vyhled\u00e1va\u010d\u00edch, jako je nap\u0159\u00edklad Google nebo Seznam. Kl\u00ed\u010dov\u00e1 slova je dobr\u00e9 systematicky rozm\u00edstit po webov\u00e9 str\u00e1nce, aby vyhled\u00e1va\u010d\u016fm i lidem bylo jasn\u00e9, o \u010dem dan\u00fd text pojedn\u00e1v\u00e1.<\/p>\n\n\n\n<p>V&nbsp;\u010dl\u00e1nku v\u011bnovan\u00e9m <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">kl\u00ed\u010dov\u00fdm slov\u016fm<\/a> se o tomto t\u00e9matu do\u010dtete mnohem v\u00edce, prozat\u00edm ale pro v\u00e1s m\u00e1me p\u00e1r <strong>jednoduch\u00fdch, ale \u00fa\u010dinn\u00fdch tip\u016f<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zahr\u0148te <strong>kl\u00ed\u010dov\u00e9 slovo do&nbsp;URL<\/strong>&nbsp;adresy&nbsp;<\/li>\n\n\n\n<li>Hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo vlo\u017ete do titulku (H1) a do SEO titulku<\/li>\n\n\n\n<li>Kl\u00ed\u010dov\u00e1 slova <strong>vlo\u017ete do nadpis\u016f<\/strong> (H2, H3) a do <strong>meta popisk\u016f<\/strong><\/li>\n\n\n\n<li>V\u202ftextu pou\u017e\u00edvejte&nbsp;<strong>LSI&nbsp;keywords<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Co jsou&nbsp;LSI&nbsp;keywords?&nbsp;<\/h3>\n\n\n\n<p>Jsou to slova&nbsp;souvisej\u00edc\u00ed&nbsp;se&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/blog\/klicova-slova\/\">slovem kl\u00ed\u010dov\u00fdm<\/a>.&nbsp;Kdy\u017e&nbsp;budete ps\u00e1t o seri\u00e1lu&nbsp;P\u0159\u00e1tel\u00e9&nbsp;(key&nbsp;word: P\u0159\u00e1tel\u00e9), LSI&nbsp;keywords&nbsp;budou nap\u0159\u00edklad Rachel,&nbsp;Ross,&nbsp;Pheobe&nbsp;atd.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Tip pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti str\u00e1nek: Prolinkov\u00e1vejte&nbsp;jako div\u00ed <\/h2>\n\n\n\n<p><strong>Linky<\/strong>&nbsp;jsou jedn\u00edm z\u202fnejd\u016fle\u017eit\u011bj\u0161\u00edch ukazatel\u016f&nbsp;<a href=\"https:\/\/new.digiamo.cz\/new\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>,&nbsp;vyplat\u00ed&nbsp;se tedy se na n\u011b zam\u011b\u0159it. To plat\u00ed o intern\u00edch i extern\u00edch linc\u00edch. Poj\u010fme se bl\u00ed\u017ee pod\u00edvat na oba typy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Intern\u00ed linky<\/h3>\n\n\n\n<p>= linky vedouc\u00ed na jin\u00e9 str\u00e1nky&nbsp;<strong>na va\u0161em webu<\/strong>.<\/p>\n\n\n\n<p>Vezm\u011bte si p\u0159\u00edklad z\u202fWikipedie: Jdete tam vyhledat jednu v\u011bc, ale nakonec tam z\u016fstane podstatn\u011b d\u00e9le.&nbsp;P\u0159esn\u011b toho chcete dos\u00e1hnout na va\u0161em webu. Snadno v\u00e1m k\u202ftomu pom\u016f\u017eou pr\u00e1v\u011b intern\u00ed linky.<\/p>\n\n\n\n<p>V \u202fjednom \u010dl\u00e1nku&nbsp;je ide\u00e1ln\u00ed pou\u017e\u00edt&nbsp;<strong>2-5 link\u016f<\/strong>&nbsp;odkazuj\u00edc\u00edch&nbsp;na va\u0161e jin\u00e9 str\u00e1nky. Vhodn\u00e9 je odkazovat ze str\u00e1nek siln\u011bj\u0161\u00edch na ty slab\u0161\u00ed, pom\u016f\u017ee to&nbsp;s\u202fjejich&nbsp;pos\u00edlen\u00edm. Necp\u011bte ale&nbsp;linky&nbsp;do textu na s\u00edlu, d\u00e1vejte je pouze tam, kam se skute\u010dn\u011b hod\u00ed.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extern\u00ed linky&nbsp;<\/h3>\n\n\n\n<p>= linky vedouc\u00ed&nbsp;<strong>mimo va\u0161e webov\u00e9 str\u00e1nky<\/strong>.<\/p>\n\n\n\n<p>Z\u202fhlediska SEO je dobr\u00e9 odkazovat na jin\u00e9 str\u00e1nky&nbsp;(t\u00edm samoz\u0159ejm\u011b nemysl\u00edme&nbsp;odkazov\u00e1n\u00ed na va\u0161i konkurenci). Optim\u00e1ln\u00ed&nbsp;je op\u011bt pou\u017e\u00edt&nbsp;<strong>2-5&nbsp;odkaz\u016f<\/strong>. Krom\u011b toho to jist\u011b ocen\u00ed i va\u0161i \u010dten\u00e1\u0159i \u2013 kdy\u017e nap\u0159\u00edklad p\u00ed\u0161ete o \u0161ikovn\u00e9m n\u00e1stroji, pro\u010d na n\u011bj hned neodk\u00e1zat?&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Tip pro navy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti: Z\u00edsk\u00e1vejte zp\u011btn\u00e9 odkazy&nbsp;&nbsp;<\/h2>\n\n\n\n<p><strong>Zp\u011btn\u00e9 odkazy<\/strong>&nbsp;jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/off-page-seo\/\">off-page SEO<\/a>.&nbsp;Podle kvality a po\u010dtu&nbsp;odkaz\u016f posuzuj\u00ed kvalitu a relevanci c\u00edlov\u00e9 str\u00e1nky vzhledem k&nbsp;polo\u017een\u00e9mu dotazu. Zjednodu\u0161en\u011b \u0159e\u010deno se str\u00e1nky s relevantn\u00edmi a kvalitn\u00edmi odkazy <strong>zobraz\u00ed<\/strong>&nbsp;<strong>v\u00fd\u0161e ve vyhled\u00e1v\u00e1n\u00ed<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Existuje velk\u00e9 mno\u017estv\u00ed mo\u017enost\u00ed, jak z\u00edsk\u00e1vat linky na sv\u00e9 str\u00e1nky, proto jsme pro v\u00e1s tak\u00e9 sepsali samostatn\u00fd \u010dl\u00e1nek o <a href=\"https:\/\/new.digiamo.cz\/new\/blog\/co-je-to-linkbuilding\/\">linkbuildingu<\/a>.&nbsp;M\u00e1me pro v\u00e1s ale i <strong>jeden snadn\u00fd tip<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ur\u010dit\u011b u\u017e jste psali o v\u00fdznamn\u00e9 akci z\u202fva\u0161eho oboru, nebo jste se zm\u00ednili o odborn\u00edc\u00edch z\u202fva\u0161\u00ed&nbsp;bran\u017ee \u2013&nbsp;nap\u0159\u00edklad&nbsp;v\u202frecenzi jejich produktu atd. To je sice skv\u011bl\u00fd za\u010d\u00e1tek, ale je \u0161koda toho v\u00edce nevyu\u017e\u00edt.<\/p>\n\n\n\n<p>Dejte&nbsp;doty\u010dn\u00e9mu&nbsp;o sv\u00e9m \u010dl\u00e1nku&nbsp;v\u011bd\u011bt.&nbsp;Kontaktujte ho a&nbsp;<strong>\u0159ekn\u011bte mu,&nbsp;\u017ee jste o&nbsp;n\u011bm napsali<\/strong>. M\u016f\u017eete se spojit&nbsp;pomoc\u00ed&nbsp;emailu nebo soci\u00e1ln\u00edch&nbsp;s\u00edt\u00ed. Na obr\u00e1zku m\u016f\u017eete vid\u011bt&nbsp;uk\u00e1zku takov\u00e9ho&nbsp;osloven\u00ed.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"104\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/fwafwaawfa.png\" alt=\"Linkbuilding osloven\u00ed\" class=\"wp-image-1741\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/fwafwaawfa.png 604w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/fwafwaawfa-300x52.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<p>A v\u00fdsledek?&nbsp;Win-win&nbsp;situace pro ob\u011b strany.&nbsp;<a href=\"https:\/\/www.socialrestart.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social&nbsp;restart<\/a>&nbsp;odk\u00e1zal na n\u00e1\u0161&nbsp;<a href=\"https:\/\/www.socialrestart.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">report z&nbsp;ud\u00e1losti<\/a>&nbsp;jako referenci a&nbsp;my m\u00e1me hodnotn\u00fd odkaz.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"283\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/zpetnyodkaz.png\" alt=\"zp\u011btn\u00fd odkaz\" class=\"wp-image-1742\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/zpetnyodkaz.png 604w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2020\/01\/zpetnyodkaz-300x141.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. Tip pro vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost webu: Vyu\u017eijte s\u00edly soci\u00e1ln\u00edch s\u00edt\u00ed&nbsp;<\/h2>\n\n\n\n<p>D\u00edky&nbsp;<strong>soci\u00e1ln\u00edm s\u00edt\u00edm<\/strong>&nbsp;m\u016f\u017eete nav\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu. Z\u00e1kladem je vytvo\u0159it si vlastn\u00ed firemn\u00ed profil, fanou\u0161kovskou str\u00e1nku a b\u00fdt pravideln\u011b aktivn\u00ed. Sd\u00edlejte zaj\u00edmavosti, o nich\u017e p\u00ed\u0161ete na webu, a tvo\u0159te vlastn\u00ed obsah, kter\u00fd na v\u00e1\u0161 web p\u0159il\u00e1k\u00e1 nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. Ide\u00e1ln\u00edm m\u00edstem jsou nap\u0159\u00edklad tematicky zam\u011b\u0159en\u00e9&nbsp;<strong>skupiny na Facebooku<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak sv\u016fj obsah zviditelnit ve facebookov\u00fdch skupin\u00e1ch&nbsp;(a&nbsp;nenechat se hned vyhodit)?&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyhledejte vhodn\u00e9 skupiny.&nbsp;<\/li>\n\n\n\n<li>P\u0159idejte se do nich a&nbsp;pozorujte, jak funguj\u00ed.&nbsp;<\/li>\n\n\n\n<li>P\u0159e\u010dt\u011bte si pravidla skupiny (nechcete se p\u0159eci nechat hned vyhodit).&nbsp;<\/li>\n\n\n\n<li>Pokud je to mo\u017en\u00e9 a \u017e\u00e1douc\u00ed \u2013 sd\u00edlejte sv\u016fj&nbsp;obsah.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Bu\u010fte aktivn\u00ed a komunikujte&nbsp;\u2013&nbsp;komentujte p\u0159\u00edsp\u011bvky ostatn\u00edch. L\u00e9pe tak zapadnete do komunity&nbsp;a lid\u00e9 si sp\u00ed\u0161e p\u0159e\u010dtou&nbsp;v\u00e1\u0161 obsah.&nbsp;<\/li>\n\n\n\n<li>Nespamujte. Nechcete lidi hned otr\u00e1vit a na\u0161tvat.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"627\" src=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-3.png\" alt=\"\" class=\"wp-image-1746\" srcset=\"https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-3.png 944w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-3-300x199.png 300w, https:\/\/new.digiamo.cz\/new\/wp-content\/uploads\/2024\/04\/image-3-768x510.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed tipy pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu<\/h2>\n\n\n\n<p>Krom\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00fdch tip\u016f existuje mnoho dal\u0161\u00edch&nbsp;zp\u016fsob\u016f, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost&nbsp;webu.<\/p>\n\n\n\n<p>Tady je p\u00e1r&nbsp;dal\u0161\u00edch&nbsp;p\u0159\u00edklad\u016f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Placen\u00e9 reklamy<\/strong>&nbsp;(<a href=\"https:\/\/new.digiamo.cz\/new\/ppc\/\">PPC reklamy<\/a> ve vyhled\u00e1va\u010d\u00edch&nbsp;nebo na soci\u00e1ln\u00edch s\u00edt\u00edch)&nbsp;<\/li>\n\n\n\n<li><strong>E\u2013mailing<\/strong>&nbsp;(vhodn\u00fd zp\u016fsob, jak&nbsp;p\u0159iv\u00e9st&nbsp;v\u011brn\u00e9 fanou\u0161ky&nbsp;zp\u011bt na blog)&nbsp;<\/li>\n\n\n\n<li><strong>Guestposting<\/strong>&nbsp;(d\u00e1vejte a p\u0159ij\u00edmejte rozhovory&nbsp;s\u202fosobnostmi z&nbsp;bran\u017ee)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak zjistit n\u00e1v\u0161t\u011bvnost webu?<\/h2>\n\n\n\n<p>Ne\u017e se pust\u00edte do jednotliv\u00fdch aktivit pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161eho webu, m\u011bli byste v\u011bd\u011bt, jak si va\u0161e str\u00e1nky aktu\u00e1ln\u011b vedou. Zjist\u011bte, jak\u00e1 je celkov\u00e1 n\u00e1v\u0161t\u011bvnost webu a odkud na n\u011bj lid\u00e9 chod\u00ed. K&nbsp;tomuto \u00fa\u010delu v\u00e1m nejl\u00e9pe poslou\u017e\u00ed bezplatn\u00fd n\u00e1stroj <strong>Google Analytics<\/strong>, ve kter\u00e9m se m\u016f\u017eete zam\u011b\u0159it ne r\u016fzn\u00e9 metriky, jako jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u010det str\u00e1nek na n\u00e1v\u0161t\u011bvu<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00e1 doba trv\u00e1n\u00ed n\u00e1v\u0161t\u011bvy<\/li>\n\n\n\n<li>M\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed<\/li>\n\n\n\n<li>Z&nbsp;jak\u00e9ho zdroje k&nbsp;v\u00e1m chod\u00ed nejv\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/li>\n<\/ul>\n\n\n\n<p>D\u00edky t\u011bmto metrik\u00e1m zjist\u00edte, jak\u00e9 je chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161em webu a kter\u00fd zdroj v\u00e1m p\u0159in\u00e1\u0161\u00ed nejv\u00edce konverz\u00ed. Po uplynut\u00ed ur\u010dit\u00e9 doby, b\u011bhem n\u011bho\u017e budete pracovat na zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, m\u016f\u017eete jednotliv\u00e1 obdob\u00ed porovnat a zjistit, jak\u00e9 jsou v\u00fdsledky va\u0161ich aktivit.<\/p>\n\n\n\n<p>M\u00e1te n\u011bjak\u00e9 dotazy \u010di p\u0159ipom\u00ednky?&nbsp;<strong>Napi\u0161te <\/strong>n\u00e1m je&nbsp;do koment\u00e1\u0159\u016f.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pokud se v\u00e1m \u010dl\u00e1nek l\u00edbil, nezapome\u0148te&nbsp;ho&nbsp;<strong>sd\u00edlet d\u00e1l<\/strong>.&nbsp; #sharingiscaring<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Tvo\u0159\u00edte zaj\u00edmav\u00fd obsah, ale p\u0159esto m\u00e1 v\u00e1\u0161&nbsp;web&nbsp;(nebo blog)&nbsp;malou&nbsp;n\u00e1v\u0161t\u011bvnost?&nbsp;Nevad\u00ed, m\u00e1me pro v\u00e1s tipy, jak to&nbsp;zm\u011bnit. V\u202ftomto obs\u00e1hl\u00e9m \u010dl\u00e1nku jsme pro v\u00e1s shrnuli&nbsp;8&nbsp;tip\u016f, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu. A\u0165 u\u017e&nbsp;jde o v\u00e1\u0161&nbsp;osobn\u00ed nebo&nbsp;firemn\u00ed&nbsp;web, najdete tu praktick\u00e9 rady, jak&nbsp;ho&nbsp;vylep\u0161it.&nbsp; Tipy pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu zahrnuj\u00ed Upozorn\u011bn\u00ed na za\u010d\u00e1tek:&nbsp;z\u00e1zraky se ned\u011bj\u00ed p\u0159es noc.&nbsp;Tak je to se&nbsp;v\u0161\u00edm. Pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[33],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-navstevnost-webuoptimalizaceseo"],"meta_box":{"nadpis_cta":"","podnadpis_cta":"","text_button_cta":"","link_button_cta":""},"_links":{"self":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/3500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/comments?post=3500"}],"version-history":[{"count":0,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/posts\/3500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/media?parent=3500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/categories?post=3500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.digiamo.cz\/new\/wp-json\/wp\/v2\/tags?post=3500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}